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How to Use Social Media Effectively for PR

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Webinar on How to Use Social Media Effectively for PR April 6, 2011
The Marketing and PR Team
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nancy Shapira-Aronovic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
shapira marketing ,[object Object]
Our UK Partner - Patrick Smith ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Social Media Important for PR ,[object Object],[object Object],[object Object],[object Object]
Social Media Map Then
And Now—What’s Next ?
Who is Using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Important is Social Media for PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing/PR Mix for 2011
Social Media for B2B ,[object Object],[object Object]
Integrating Traditional and Digital PR ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Ye Olde PR Rules
New Rules of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Differences between PR 1.0 and PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are the goals for PR 2.0? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements of PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What this means for PR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Journalists are Using Social Media ,[object Object],[object Object],[object Object]
Journalists Use Social Media
Why Do Journalist prefer new media? ,[object Object],[object Object]
Why is this good for you? ,[object Object],[object Object],[object Object],[object Object]
What is the future of the Press Release? ,[object Object],[object Object],[object Object]
 
Building a Social Media PR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maximize your PR Distribution Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Social Media Tips and Tools ,[object Object],[object Object],[object Object],[object Object]
PR Social Media Tips and Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Bit.ly
How to Use Bit.ly for Tracking PRs ,[object Object],[object Object],[object Object],[object Object]
How to Use Bit.ly for Tracking PRs
How to Use Bit.ly for Tracking PRs
Social Media Press Release Distribution Services ,[object Object],[object Object],[object Object]
Social Platforms to Connect Journalists and PR professionals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Help a Reporter Out
Twitter Chats for Sharing Info ,[object Object],[object Object],[object Object]
Social Media Monitoring/Optimization Tools ,[object Object]
All channels on one Dashboard
Social Media Learning Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Advertisement ,[object Object],[object Object]
Social Media Workshops ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media/PR Consulting, Execution and Training ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How to Use Social Media Effectively for PR

Notas do Editor

  1. Quality to Quantify Buyer Persona PR for your website
  2. Social networks influencing the marketing model which is evolving
  3. Not have a Blog Not have Twitter
  4. Use Screen Cap instead of link