A simple slideshow used to convey numbers obtained from a Pew Internet Research slideshow: http://www.slideshare.net/PewInternet/teens-and-social-media-an-overview

1. Youth and Technology Paul Kortman Search & Social ddm @namtrok

2. Paul Kortman

3. Who are you?

4. Numbers please

6. 89% of online teens go online from home

7. 77% of teen go online at school

8. 71% go online from friends or relatives house

9. 60% go online from a library

10. 66% of households with teens go online via broadband, 22% via dial up, and 10% do not have access at home.

12. 74% own an iPod or Mp3 player

13. 71% own a cell phone

14. 60% have a desktop or laptop

16. How teens communicate 95% spend time with friends face to face 88% talk to their friends on a landline 67% talk to their friends on their cell phone 65% send email to friends 61% send messages to friends through social networking sites 60% send instant messages to friends 58% send text messages to friends

17. How teens communicate Everyday: 51% talk on their cell phones 42% send messages through social networking sites like Facebook 38% send text messages to each other 32% talk to friends on a landline phone 29% spend time with friends in person doing social activities outside of school 26% send instant messages 16% send email

19. Girls more likely to use SNS than boys

20. Age is major factor

21. Other demographic factors not significant

22. Income

24. Mobile phones 78% of teens have a mobile phone Up from 65% in Fall 2006 88% of parents have mobile phones Age is very important – huge bump up in mobile phone ownership at age 14 No gender differences in ownership

25. Communication 91% use the internet 89% use email 75% get news online 70% use social network sites 57% use IM 18% use twitter 74% have a cell phone 85% use cell phone to send texts 38% use cell phone to access internet

27. Numbers Wrap up Facebook is huge, but MySpace might still be relevant Mobile is key Online Video Not just mobile phones, but mp3 players,smart phones and portable gaming devices

28. Where Should I be? What should I do?

31. Credits All numbers are from Pew Research © April 2009 http://www.slideshare.net/PewInternet/teens-and-social-media-an-overview All Images are from Flickr, used under the CC License http://www.flickr.com/photos/shyb/70939975/ http://www.flickr.com/photos/squarefrog/431778165/ http://www.flickr.com/photos/humanoide/138782217/ http://www.flickr.com/photos/27518426@N03/3586060994/ http://www.flickr.com/photos/monoglot/249831652/ http://www.flickr.com/photos/ebarney/3348965637/ http://www.flickr.com/photos/circulating/1665261206/ http://www.flickr.com/photos/kinderu/2890322672/ http://www.flickr.com/photos/will-lion/3117904741/ http://www.flickr.com/photos/csaila/3648816968/ http://www.flickr.com/photos/will-lion/2595886084/ http://www.flickr.com/photos/63101308@N00/2083255764/ http://www.flickr.com/photos/28634332@N05/4089570162/ http://mycoke.com http://gamespot.com Paul Kortman Director of Search and Social ddm marketing & communications http://twitter.com/namtrok