Search Engine Optimization Presentation given at StartGarden on Jan 22 2014

1. Start Garden SEO
connexsocial.com/presentations
Paul Kortman @namtrok
#StartGarden

2. Digital Marketing Agency
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@namtrok
Organic Search
Online Ads
Copywriting
Content Generation
Social Media
Data Analysis
● Email Marketing
● Conversion
Optimization
● Inbound Marketing
● Retargeting
● Lead Generation
#StartGarden
paul@connexsocial.com

3. It’s all about the Funnel
@namtrok
#StartGarden
paul@connexsocial.com

4. E-Mail Signups
Users visiting Website
165,278
- 164,770
0.31%
Users visiting Signup Form
508
- 182
Conversion
Rate: 0.19%
64.17%
Users signing up to the Newsletter
326
@namtrok
#StartGarden
paul@connexsocial.com

5. What is SEO?
Search Engine Optimization
The efforts revolving around trying to get a
site/page to show up (rank) or increase rank
within a Search Engine Results Page (SERP)
or: Bring users to your site from search engines
@namtrok
#StartGarden
paul@connexsocial.com

6. SERP
Shopping
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Images
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7. SEO vs PPC

8. SERP a bit deeper

9. SERP Elements
Title
Meta Description
SiteLinks
Date
Snippet
URL
Breadcrumb
Authorship
back

10. Yes, there are Other Search Engines
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Google 67%
Bing 18%
Yahoo 11%
Other 4%
Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232
@namtrok
#StartGarden
paul@connexsocial.com

11. History of Search
● Lycos, Dogpile, Excite
● Altavista circa 1995
● Google circa 1998/2000
The authority algorithm
@namtrok
#StartGarden
paul@connexsocial.com

12. The Authority Algorithm
Sources/References
Who is most referenced?
@namtrok
#StartGarden
paul@connexsocial.com

13. SEO Ranking Factors
@namtrok
#StartGarden
paul@connexsocial.com

14. Code
@namtrok
#StartGarden
paul@connexsocial.com

15. Code
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@namtrok
No Tables
Fast
Semantic Code
Hierarchical
#StartGarden
paul@connexsocial.com

16. Content
@namtrok
#StartGarden
paul@connexsocial.com

17. Keywords
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User terms vs. marketing terms
Often Questions
Title a page and write to it
EX: Keyword “Adopt a Pet”
○ Where can I Adopt a Pet?
@namtrok
#StartGarden
paul@connexsocial.com

18. The King of On-Page SEO
● <Title>
● URL
● <h1>
@namtrok
#StartGarden
paul@connexsocial.com

19. Other Important Locations
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@namtrok
<h2>,<h3>, <h4>, <h5>, <h6>
<img src=”keyword” />
<img alt=”keyword” />
<li>keyword</li>
<b>, <strong>, <i>, <em>
<p>keyword</p>
#StartGarden
paul@connexsocial.com

20. Links/Social
@namtrok
#StartGarden
paul@connexsocial.com

21. Authority
● Popular/Authoritative
sites are worth more
● Very difficult, any
easy/paid link
strategies get found
out
@namtrok
#StartGarden
paul@connexsocial.com

22. Social is the new player
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@namtrok
Shares
Likes
Comments
Followers
RTs/Mentions
Links
#StartGarden
paul@connexsocial.com

23. Authority Still Matters
A mention or a follow from an influencer will do
more than a mention or a follow from me
@namtrok
#StartGarden
paul@connexsocial.com

24. SEO Ranking Factors
@namtrok
#StartGarden
paul@connexsocial.com

25. Changes in last 3 years
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@namtrok
Social Media Plays a Significant Role
Authorship
Structured Data
Inbound Links (Anchor Text)
Keywords vs Query Intent (May 19)
#StartGarden
paul@connexsocial.com

26. Advanced
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@namtrok
Speed matters: http://tools.pingdom.com/fpt/
404s matter
301s matter
Google Webmaster Tools
Broken link scanner
#StartGarden
paul@connexsocial.com

27. Questions?
Thanks!
connexsocial.com/presentations
Paul Kortman
paul@connexsocial.com
616.676.7144
@namtrok