SlideShare a Scribd company logo
1 of 27
Download to read offline
MY HAMBURG LIFE
AKA FIND YOUR HAMBURG TWIN
HUNGARY B (aka Judit and Daniel) - 8 December 2010
Tuesday, December 7, 2010
Make it easy for us.
We are a generation who wants everything, and we want it
immediately. You want me to come live in Hamburg? Show
me my Hamburg life. Preferably right now.
How to attract young talents?
Tuesday, December 7, 2010
Most big cities have a quite easy-to-use website, where you
can get general help. And that is where they go wrong - they
are just general advices for Random Joe-s, not me.
Give me something personalized, tailored to me, and I can
already imagine my life at that city - which is crucial to
making the move.
How can we do that?
Tuesday, December 7, 2010
...and give me real help, so I donʼt have to crawl though
dozens of forums to get real answers to my questions.
How can we do that?
Tuesday, December 7, 2010
We build a site where, after giving some personal and
professional information about yourself, you can get
personalized, concrete offers for everything you need to start
a new life:
- a home in a neighborhood that fits your personality
- job offers that match your skills
- suggestions on where to hang out
Plus, you will be matched with your ʻHamburg-twinʼ, a
person, very much like yourself, already living in Hamburg.
The one-stop-shop concept
Tuesday, December 7, 2010
The way we make both the suggestions and the twins
credible is that we use real people. We build the
database and the offers on where to go to hang out
based on young talents already living in Hamburg.
So when you answer to the initial questions, your profile
will be matched to one of 200 Hamburg talentsʼ, whose
answers are the most similar to yours.
From then on:
- you can see their profile, see an example of their week
- you can contact them if you have any questions
- you can follow them on twitter, know what they do real-time
to really see what your life would be like
- you will get monthly updates of the suggestions
Your Hamburg-twin
Tuesday, December 7, 2010
The central, long-term element of the campaign is the site
myhamburglife.com. Every other tool and channel should
direct the target group there.
The campaign has to be web-heavy, as itʼs the best way to
reach out internationally, and receive instant feedback.
Still, print and outdoor advertising is also advised to reach
more people, especially in European cities that have an
excess of young talents, like London or Amsterdam.
The campaign
Tuesday, December 7, 2010
The online part of the campaign rests on 3 pillars:
- interactive banners
- personalized banners
- and a Twitter competition.
The banners would be primarily placed on sites where
people are already searching for something thatʼs missing
from their life: a job, a flat, or even a relationship. This way
the message hits them at the right psychological moment.
The Twitter competition would be between the Hamburg-
twins and their Twitter-followers to win a trip - while
spreading the message.
The online part
Tuesday, December 7, 2010
The following are examples of the offline part of the
campaign:
- print ads in relevant magazines
- time-specific bus-stop posters
- web-cam kiosks at parallel events in Hamburg and abroad
While in the print ads you simply see a person who has
found their Hamburg-twin and are offered to do the same,
the time-specific posters try to act as your own twin, and at
the kiosks you can actually see people in Hamburg doing the
same thing you are doing, and even have contact
with them.
The offline part
Tuesday, December 7, 2010
If you follow this route, you can hold the hand of the potential
residents every step of the way:
RAISE INTEREST SHOW THE LIFE THEY COULD HAVE HELP WHEN THEY ARRIVE
You know...make it easy.
The result
MYHAMBURGLIFE.COM HAMBURG WELCOME CENTERADS
Tuesday, December 7, 2010
So, would you like to meet
your Hamburg-twin?
Tuesday, December 7, 2010
CREATIVES
Tuesday, December 7, 2010
Site - questions
Tuesday, December 7, 2010
Site - questions
Tuesday, December 7, 2010
Site - results
Tuesday, December 7, 2010
Site - results
Tuesday, December 7, 2010
Banner-1
Tuesday, December 7, 2010
Banner-1
Tuesday, December 7, 2010
Banner-2
Tuesday, December 7, 2010
Banner-2
Tuesday, December 7, 2010
Print
Tuesday, December 7, 2010
Print
Tuesday, December 7, 2010
Print
Tuesday, December 7, 2010
Bus-stop
Tuesday, December 7, 2010
Bus-stop
Tuesday, December 7, 2010
Bus-stop
Tuesday, December 7, 2010
Bus-stop
Tuesday, December 7, 2010

More Related Content

Similar to Eurobest Young Creatives Competition Silver

Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Matt Granfield
 
SXSW interactive 2008
SXSW interactive 2008SXSW interactive 2008
SXSW interactive 2008kapookababy
 
#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014Noemi Salantiu
 
Social Media For Your Business
Social Media For Your BusinessSocial Media For Your Business
Social Media For Your BusinessJim Brochowski
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessMark Schaefer
 
Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...
Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...
Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...PlusJuh
 
Why your next planner/strategist should be a traveler
Why your next planner/strategist should be a travelerWhy your next planner/strategist should be a traveler
Why your next planner/strategist should be a travelerDavid Sobrinho
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social MediaJames Whatley
 
Timebanks Frankfurt - AndersGründen 2018 Pitchdeck
Timebanks Frankfurt - AndersGründen 2018 PitchdeckTimebanks Frankfurt - AndersGründen 2018 Pitchdeck
Timebanks Frankfurt - AndersGründen 2018 PitchdeckWolfgang Weicht
 
Speed Leads Intro
Speed Leads IntroSpeed Leads Intro
Speed Leads Introguest00a3f6
 
Putting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenuePutting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenueThe Splice Newsroom
 
Make money from your holiday stories
Make money from your holiday storiesMake money from your holiday stories
Make money from your holiday storiesCTJT
 
Visual Design Thinking - Prague 2013 - WebExpo
Visual Design Thinking - Prague 2013 - WebExpoVisual Design Thinking - Prague 2013 - WebExpo
Visual Design Thinking - Prague 2013 - WebExpovisualdesignthinking
 

Similar to Eurobest Young Creatives Competition Silver (20)

Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011Social media: don't get left behind - February 2011
Social media: don't get left behind - February 2011
 
SXSW interactive 2008
SXSW interactive 2008SXSW interactive 2008
SXSW interactive 2008
 
#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014#Futurespotters workshop Yerevan, 18 April 2014
#Futurespotters workshop Yerevan, 18 April 2014
 
Twittnite Hamburg
Twittnite HamburgTwittnite Hamburg
Twittnite Hamburg
 
Is viral marketing just fashionable or does it really sell fashion?
Is viral marketing just fashionable or does it really sell fashion? Is viral marketing just fashionable or does it really sell fashion?
Is viral marketing just fashionable or does it really sell fashion?
 
Social Media For Your Business
Social Media For Your BusinessSocial Media For Your Business
Social Media For Your Business
 
The Medieval Guide to Social Media Success
The Medieval Guide to Social Media SuccessThe Medieval Guide to Social Media Success
The Medieval Guide to Social Media Success
 
Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...
Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...
Bigger Than The Walls - Juliana Dantas start project for German Chancelor Fel...
 
Dissertation Final
Dissertation FinalDissertation Final
Dissertation Final
 
Why your next planner/strategist should be a traveler
Why your next planner/strategist should be a travelerWhy your next planner/strategist should be a traveler
Why your next planner/strategist should be a traveler
 
James Whatley
James WhatleyJames Whatley
James Whatley
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social Media
 
Timebanks Frankfurt - AndersGründen 2018 Pitchdeck
Timebanks Frankfurt - AndersGründen 2018 PitchdeckTimebanks Frankfurt - AndersGründen 2018 Pitchdeck
Timebanks Frankfurt - AndersGründen 2018 Pitchdeck
 
Speed Leads Intro
Speed Leads IntroSpeed Leads Intro
Speed Leads Intro
 
Putting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenuePutting the customer at the centre of storytelling, distribution and revenue
Putting the customer at the centre of storytelling, distribution and revenue
 
sane_interview
sane_interviewsane_interview
sane_interview
 
Make money from your holiday stories
Make money from your holiday storiesMake money from your holiday stories
Make money from your holiday stories
 
Twittnite Hamburg
Twittnite HamburgTwittnite Hamburg
Twittnite Hamburg
 
#VDT - Visual Design Thinking
#VDT - Visual Design Thinking#VDT - Visual Design Thinking
#VDT - Visual Design Thinking
 
Visual Design Thinking - Prague 2013 - WebExpo
Visual Design Thinking - Prague 2013 - WebExpoVisual Design Thinking - Prague 2013 - WebExpo
Visual Design Thinking - Prague 2013 - WebExpo
 

Recently uploaded

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 

Recently uploaded (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 

Eurobest Young Creatives Competition Silver

  • 1. MY HAMBURG LIFE AKA FIND YOUR HAMBURG TWIN HUNGARY B (aka Judit and Daniel) - 8 December 2010 Tuesday, December 7, 2010
  • 2. Make it easy for us. We are a generation who wants everything, and we want it immediately. You want me to come live in Hamburg? Show me my Hamburg life. Preferably right now. How to attract young talents? Tuesday, December 7, 2010
  • 3. Most big cities have a quite easy-to-use website, where you can get general help. And that is where they go wrong - they are just general advices for Random Joe-s, not me. Give me something personalized, tailored to me, and I can already imagine my life at that city - which is crucial to making the move. How can we do that? Tuesday, December 7, 2010
  • 4. ...and give me real help, so I donʼt have to crawl though dozens of forums to get real answers to my questions. How can we do that? Tuesday, December 7, 2010
  • 5. We build a site where, after giving some personal and professional information about yourself, you can get personalized, concrete offers for everything you need to start a new life: - a home in a neighborhood that fits your personality - job offers that match your skills - suggestions on where to hang out Plus, you will be matched with your ʻHamburg-twinʼ, a person, very much like yourself, already living in Hamburg. The one-stop-shop concept Tuesday, December 7, 2010
  • 6. The way we make both the suggestions and the twins credible is that we use real people. We build the database and the offers on where to go to hang out based on young talents already living in Hamburg. So when you answer to the initial questions, your profile will be matched to one of 200 Hamburg talentsʼ, whose answers are the most similar to yours. From then on: - you can see their profile, see an example of their week - you can contact them if you have any questions - you can follow them on twitter, know what they do real-time to really see what your life would be like - you will get monthly updates of the suggestions Your Hamburg-twin Tuesday, December 7, 2010
  • 7. The central, long-term element of the campaign is the site myhamburglife.com. Every other tool and channel should direct the target group there. The campaign has to be web-heavy, as itʼs the best way to reach out internationally, and receive instant feedback. Still, print and outdoor advertising is also advised to reach more people, especially in European cities that have an excess of young talents, like London or Amsterdam. The campaign Tuesday, December 7, 2010
  • 8. The online part of the campaign rests on 3 pillars: - interactive banners - personalized banners - and a Twitter competition. The banners would be primarily placed on sites where people are already searching for something thatʼs missing from their life: a job, a flat, or even a relationship. This way the message hits them at the right psychological moment. The Twitter competition would be between the Hamburg- twins and their Twitter-followers to win a trip - while spreading the message. The online part Tuesday, December 7, 2010
  • 9. The following are examples of the offline part of the campaign: - print ads in relevant magazines - time-specific bus-stop posters - web-cam kiosks at parallel events in Hamburg and abroad While in the print ads you simply see a person who has found their Hamburg-twin and are offered to do the same, the time-specific posters try to act as your own twin, and at the kiosks you can actually see people in Hamburg doing the same thing you are doing, and even have contact with them. The offline part Tuesday, December 7, 2010
  • 10. If you follow this route, you can hold the hand of the potential residents every step of the way: RAISE INTEREST SHOW THE LIFE THEY COULD HAVE HELP WHEN THEY ARRIVE You know...make it easy. The result MYHAMBURGLIFE.COM HAMBURG WELCOME CENTERADS Tuesday, December 7, 2010
  • 11. So, would you like to meet your Hamburg-twin? Tuesday, December 7, 2010
  • 13. Site - questions Tuesday, December 7, 2010
  • 14. Site - questions Tuesday, December 7, 2010
  • 15. Site - results Tuesday, December 7, 2010
  • 16. Site - results Tuesday, December 7, 2010