This document discusses social media marketing and provides an agenda for the topics covered. It begins with defining what social media is and providing statistics on major social networking platforms in India. The next sections discuss best practices for using different social media tools, including creating quality content, networking with others, and staying actively engaged. Examples are given of big brands like Ford that have found success using social media for marketing. The document concludes with success stories of businesses and individuals leveraging social platforms and contact information for the author.

1. Social Media Marketing By: Nitesh Ambuj

2. Theory Statistics Experience Big Brands Success Stories Q&A Agenda

3. A Media which is Social Social Media

4. From a Taxi Driver in Banaras to a BusinessStrategistat Ford. Who?

5. RealPeople. RealData. Key Factor

6. Facebook – 2,71,40,000 141 Orkut - 1,77,57,000 1 Bharatstudent - 40,25,000 1 LinkedIn - 38,49,000 117 Ibibo - 36,46,000 84 Twitter - 27,38,000 74 Social Media Stats in India PlatformTotal (Unique Visitors) %Change Source: comScore

7. Opinion Leader

8. Create Quality Content Connect to Interesting People CaptureContextual Information Stay Connected Basic Steps

9. Social Networking Viral Marketing Creating Buzz Group Communication Have Fun Facebook

10. Create a Trend Target Marketing One-to-One Communication Meaningful Conversations Twitter

11. Professional Networking Business Networking Meaningful Activity Hire People LinkedIn

12. Experts Opinion Connect with Most Influential People Knowledge Center Quora

13. Quality Content Periodic Interval Create Your Own Niche Blogging

14. Interact with People Get Involved Be Active Be Prompt Forums & Communities

15. Which Social Media Tool?

16. Had Success With

17. The Ford Story

18. Ford on Twitter

19. Strategy: To humanize the company by connecting consumers with ford employees and with each other when possible, providing value in the process. Why Social Media - Ford?

20. Impact of Social Media - Ford

21. Impact of Social Media - Ford

22. NASSCOM EMERGEOUT Kolkata Source: ContextMine

23. NASSCOM EMERGEOUT Kolkata Source: ContextMine

24. Why did Amazon pull the plug on WikiLeaks and will it bite them? The way I understand it, some senator called Amazon and told them to ban Wikileaks from using their service, which they did. This sounds an awful lot like "telephone rule" in Soviet Union. Amazon should only ban services that violate their ToS, and it is unclear if Wikileaks violated them. How is Amazon now suddenly directly accountable to a senator? Amazon should know a thing or two about free speech, given it sells books which probably have more embarrassing material than wikileaks cables. Will this (applying censorship in their hosting services because someone doesn't like what's hosted) become an issue to them? What's their response? Amazon on Quora

25. Those interested in more detail on our WikiLeaks decision can read more about it here - Werner Vogels, CTO @ Amazon.com The material was pulled because it violates their terms of services: WikiLeaks does not hold copyright in the materials, distributing the data may be illegal, and could reasonably be considered dangerous. Amazon on Quora

26. TED India leveraged Social Media (especially Twitter) to fill 800 seats. Their event cost was more than Rs 1,00,000. Ching’sSecret a range of Chinese Soups, Sauces, Sauce mixes, Hakka and Instant Noodles that they promote through Facebook. It has 502,310+ Fans. Success Stories

27. Tata Docomohas fan following of 1,300,000+people on their Facebookfan page. Cocoberry Frozen Yoghurt Ice-cream parlors Facebookfan page has more than 108000+fans. They provide their fans the latest of happenings in the parlor. Success Stories

28. Taxi Driver DeveshMishra in Banaras does great amount of business (including lots of foreigners as his customers) by leveraging his video on YouTube. TirupatiBalajifan page on Facebookhas 21,000+ fans SCJP – Success, Certified has 6,400+ fans on Facebook Success Stories

29. Egypt Story on Twitter, Facebook Mumbai Terror Attack on Twitter ShashiTharoor on Twitter Many More… Other Pointers

30. Social Media ON Social Media Source: ContextMine

31. www.niteshambuj.com nitesh.ambuj@gmail.com @nambuj @TweetGyan Contact Me