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The Secrets of Yahoo! Canada Summit Series July 9, 2009 by Kevin Nalts,  willvideoforfood.com kevinnalts.com Viral Video
Who Am I?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],One of the most watched and highest rated  YouTube channels  with nearly 30 million views Click to see  nalts   on yahoo video
History of Viral Videos
A Word from the “Viral Video Genius”
What is Viral Video? ,[object Object],Adapted from  Wikipedia   “ Wikipedia is the best thing ever. Anyone in the world, can write anything they want about any subject. So you know you are getting the best possible information.”  -- Michael Scott, The Office.
Online-Video Vital Signs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges Brands Face ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Hot in Video? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(source:  eMarketer 2008)
Secret Sauce of Online Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of Viral Video Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prevailing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Someone Else  Learned the Hard Way for Us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partnering with “Weblebrities” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Mentos ,[object Object],[object Object],[object Object],[object Object],Unknown YouTuber who ranks high on searches for Mentos.
Mentos Short Comedy Videos ,[object Object],[object Object],[object Object],[object Object]
What Do Videos Cost? ,[object Object],[object Object],[object Object]
Power of Video and SEO ,[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object]
Viral Trends to Watch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Biggest Barrier Your Brand Faces? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Can your company  can’t get out of  its own way?  (marketing vs PR vs legal vs promotions vs technology)
What Now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Secrets Of Viral Video Marketing (final)

  • 1. The Secrets of Yahoo! Canada Summit Series July 9, 2009 by Kevin Nalts, willvideoforfood.com kevinnalts.com Viral Video
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  • 4. A Word from the “Viral Video Genius”
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