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a). The most practical
Today,	
  there	
  isn’t	
  a	
  single	
  portal	
  for	
  parents	
  
to	
  go	
  through	
  career	
  choices	
  and	
  what	
  the	
  
experts	
  in	
  those	
  fields	
  are	
  saying!.	
  Imagine	
  a	
  
portal	
  with	
  features	
  of	
  GlassDoor	
  (giving	
  
reviews	
  and	
  payscale	
  raAngs	
  for	
  different	
  
industries	
  &	
  firms),	
  LinkedIn	
  (focused	
  expert	
  
forums	
  and	
  community	
  acAvity)	
  and	
  Monster	
  
(jobs	
  available	
  in	
  a	
  field).	
  	
  
	
  
This	
  is	
  idea	
  is	
  pracAcal	
  as	
  it	
  is	
  also	
  easy	
  to	
  
implement.	
  
selected	
  to	
  prototype	
  
careerpathway 
Careerpathway	
  enables	
  both	
  parents	
  
and	
  students	
  to	
  understand	
  career	
  
growth	
  and	
  career	
  opAons.	
  
	
  
What	
  is	
  shown	
  here	
  is	
  the	
  startup	
  
screen.	
  The	
  Parent	
  (who	
  is	
  the	
  
stakeholder)	
  can	
  choose	
  the	
  flow	
  for	
  
the	
  website	
  for	
  content	
  most	
  relevant	
  
careerpathway 
A	
  simplisAc	
  search	
  enables	
  the	
  parent	
  
to	
  find	
  out	
  possibiliAes	
  within	
  a	
  chosen	
  
career	
  field.	
  
	
  
The	
  opAon	
  of	
  lisAng	
  down	
  current	
  
curriculum	
  enables	
  the	
  parent	
  to	
  
understand	
  career	
  choices	
  that	
  they	
  
wouldn't’t	
  have	
  considered	
  otherwise	
  
careerpathway 
Once	
  the	
  choices	
  get	
  available,	
  certain	
  
moAvators	
  like	
  “popular”	
  etc	
  are	
  useful	
  
for	
  the	
  parent.	
  
	
  
Upon	
  clicking	
  any	
  of	
  the	
  opAons,	
  the	
  
right	
  panel	
  gets	
  acAve,	
  with	
  relevant	
  
expert	
  talk,	
  jobs	
  in	
  India	
  &	
  abroad,	
  
average	
  salary,	
  addiAonal	
  knowledge	
  
required	
  as	
  well	
  as	
  companies	
  hiring	
  
for	
  the	
  relevant	
  posiAon.	
  
SELECTED IDEAS
Feedback from stakeholder
b). The most disruptive
The	
  Equality	
  Campaign	
  (for	
  gay	
  rights)	
  went	
  
Viral	
  and	
  now	
  they	
  even	
  have	
  their	
  own	
  
symbol	
  and	
  idenAty.	
  
	
  
I	
  feel	
  a	
  similar	
  campaign	
  is	
  essenAal	
  w.r.to	
  
Career	
  Choices,	
  as	
  typically	
  (especially	
  in	
  
India)	
  only	
  a	
  few	
  professions	
  are	
  considered	
  
of	
  importance.	
  To	
  bring	
  about	
  equality	
  in	
  
career	
  opAons	
  (each	
  career	
  choice	
  has	
  an	
  
equal	
  opportunity	
  to	
  be	
  successful	
  in)	
  an	
  
equality	
  campaign,	
  in	
  my	
  opinion	
  could	
  be	
  
the	
  most	
  disrupAve.	
  
selected	
  to	
  prototype	
  
Equality campaign
The	
  equality	
  campaign	
  brings	
  about	
  
All	
  the	
  various	
  career	
  opAons	
  visually	
  
represented	
  by	
  an	
  “equal	
  to”	
  sign	
  	
  
SELECTED IDEAS
Feedback from stakeholder

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Manukrishna prototype

  • 1. a). The most practical Today,  there  isn’t  a  single  portal  for  parents   to  go  through  career  choices  and  what  the   experts  in  those  fields  are  saying!.  Imagine  a   portal  with  features  of  GlassDoor  (giving   reviews  and  payscale  raAngs  for  different   industries  &  firms),  LinkedIn  (focused  expert   forums  and  community  acAvity)  and  Monster   (jobs  available  in  a  field).       This  is  idea  is  pracAcal  as  it  is  also  easy  to   implement.   selected  to  prototype  
  • 2.
  • 3. careerpathway Careerpathway  enables  both  parents   and  students  to  understand  career   growth  and  career  opAons.     What  is  shown  here  is  the  startup   screen.  The  Parent  (who  is  the   stakeholder)  can  choose  the  flow  for   the  website  for  content  most  relevant  
  • 4.
  • 5. careerpathway A  simplisAc  search  enables  the  parent   to  find  out  possibiliAes  within  a  chosen   career  field.     The  opAon  of  lisAng  down  current   curriculum  enables  the  parent  to   understand  career  choices  that  they   wouldn't’t  have  considered  otherwise  
  • 6.
  • 7. careerpathway Once  the  choices  get  available,  certain   moAvators  like  “popular”  etc  are  useful   for  the  parent.     Upon  clicking  any  of  the  opAons,  the   right  panel  gets  acAve,  with  relevant   expert  talk,  jobs  in  India  &  abroad,   average  salary,  addiAonal  knowledge   required  as  well  as  companies  hiring   for  the  relevant  posiAon.  
  • 9. b). The most disruptive The  Equality  Campaign  (for  gay  rights)  went   Viral  and  now  they  even  have  their  own   symbol  and  idenAty.     I  feel  a  similar  campaign  is  essenAal  w.r.to   Career  Choices,  as  typically  (especially  in   India)  only  a  few  professions  are  considered   of  importance.  To  bring  about  equality  in   career  opAons  (each  career  choice  has  an   equal  opportunity  to  be  successful  in)  an   equality  campaign,  in  my  opinion  could  be   the  most  disrupAve.   selected  to  prototype  
  • 10.
  • 11. Equality campaign The  equality  campaign  brings  about   All  the  various  career  opAons  visually   represented  by  an  “equal  to”  sign