The document proposes a social media marketing campaign to build brand awareness and promote products and services. It recommends targeting specific demographics and analyzing market trends. The campaign would develop presences on Facebook, Twitter, YouTube and modify the website, then evaluate performance using analytics tools over a one-year timeline with a set budget. The goal is to generate traffic, buzz, and SEO benefits by influencing acceptance of offerings.

1. Social Media Marketing
Proposal by Nahed Jaber
NMDL Spring 2011

2. Why social media?
Building Online Presence
• Build brand-awareness online
• Segment audience to target
• Instant and spontaneous advertising

3. Benefits of social media marketing
• Build brand-awareness
• Influence the acceptance
and promotion of products
and services
• Generate website traffic,
viral buzz and incoming
links to website for SEO
purposes
• Measure ROI

4. Market Analysis
• Target market audience
- Gender, age, education, income
• Market trends
- Style, sophistication
• Market style
- Technological
awareness,
social media
platforms

5. Campaign development
• Website revisions/modification
• Landing page on website

6. Campaign development
• Facebook
• Twitter
• YouTube

7. Campaign development
• AdWords
• SEO/keyword search
• Blogging
• Press releases
• Listening and monitoring
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8. Evaluation & Measuring
Google Analytics
Google Insights
Google Alerts
YouTube Insights
Twitter search
Technocrati
Trackur
Hootsuit

9. Timeline & Budget
One-year campaign

10. Final thought
Let’s build cars and wow drivers!