Japan Outlook for Israel Companies General Info

1. “Japan meets
Israel”
25th Apr 2013
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Open Meetup Inc.
The Glocal Company

2. First of all, Wonderful Israel!

3. Who am I ? / George Goda
Smartphone ads company
X-boarder Business Development
Especially Japan to Asia
New Business Development
Past Now

4. A Lots of Asia…
JAPAN first,
and next
Asia Waiting you!

5. Japan overview / Basic indicator
Population : 127M
femalemale
Population GDP PPP
Japan 127,619,200
6,125,84
2
35,578
Thailand 67,444,960 367,875 10,204
1) Aging
- Healthcare service
- Service for Aged person
2) Economically mature
- Something different
- High quality
- Higher request
3） Inflexibility of Companies
Japan
Israel
(in USD)

6. Japan overview / General Indicator
Income : monthly avg 75k ILS (Graduated Univ, First year)
Not big gap (Large Middle Class) compared to other countries
Credit Card Penetration : 310%
But still lower usage than other developed countries
e-commerce rate (online/offline) = around 3% (2011)
- Travel : around 6%
- House hold goods, Electrical goods : 4%
- Fashion, accessory : around 1% -> Korea 10%
Source : Ministry of Economy and others

7. Japan overview / Mobile and ICT Indicator
Mobile Penetration : More than 100%
3G Penetration around 100%, LTE becomes popular
Smartphone Penetration : Around 40%
Android : iOS = 7:3
Flat rate : around 150 ILS - / Total 250 ILS -
Internet Penetration : around 80%
ADSL : 80 ILS - / 50Mbps -
Optical : 150 ILS- / 100Mbps -
Mobile : 140 ILS - / 40Mbps -

8. Japan some segments
High-school ladies
(Fashion Reader) Elder People
(Emerging)
Otaku (Geeks)
(Niche, but strong)
Local cities
(High Potential)
“NEET”
Younger
People
(No work,
no in education)

9. Japan UX
日本語 & Creative
Higher Creative
** Difference of Color Feeling!
Various colors
Long explanations..
Some Non-Japanese
apps have strange
Japanese…

10. Growing Market in Japan

11. Japanese Startup Ecosystem (Not all! There are many others!)
* Not Including all related org/companies
Early
Growth
Later
Seed
Incubation
Angels
Media
Event
Some Angels

12. Incubation activities of Mobile Operators
Docomo Innovation Ventures
Fund size : Around 100M USD
KDDI Open Innovation fund
Fund size : Around 50M USD
Incubation Program & Funding
One of top media (TV etc) company fund
http://www.fujimediahd.co.jp/
Around 15M USD
Social, Smartphone apps, New media tech

13. Japan’s problem
In the past… there are a lot of Great Entrepreneurs, BUT..

14. Japan is still have a economic power and many industries
Inbound
BtoB : Should be better, but the decision making is mess for you…
BtoC : A little difficult because of culture differences
http://blog.livedoor.jp/meaningless88/archives/2575471.html

15. Japan overview / Location
Tokyo : Metropolitan
Nagoya : Toyota, many
manufacturing
Osaka : Second large city, Healthcare
Kyoto : Some international companies
Kobe : P&G, big sea port
Hakata : Try to international
Naha : IT Park, Data Centre
Sendai : Revival support by Gov.
Tokyo area or others

16. Japan’s characteristics
Craftsmanship (vs Cheap/Fast)
Serious / Gentle / Shy
Consideration to others
Higher Hospitality
Higher productivity / efficiency
Strong operation capability ….
Need Innovation!

17. Japan’s innovation is..
Good at “Reverse (Improving)” Innovation
Especially Glocal to Asia
Japan adopted Western culture to Japan way in Later 1800s

18. Our Dream…
＋
Israel Super Great Innovation Japan’s Glocalizaiton, Productizing and Operation
ASIA
First step, to Japan, but Japan company are looking for Asian market now..
Why don’t you go to Asia with in near future ?

19. I heard from Israeli people… when going to Dinner
Chinese
foods!
Italian
foods!
Israeli
foods!
GO
Italian!
He Likes
Italian
foods
I like to eat
Japanese foods,
though..
She Likes
Chinese,
but
Italian
is ok
Israeli People Japanese people

20. Tips of Japan…
Japanese worry about your honor
- Please don’t say only “Benefit” and “Pros” too much
Suggestion : Tell “Pros and Cons” objectively
- Please don’t trust “Oh it is nice, it is good!” of Japanese.
Suggestion : Ask his/her “Needs” first, and know him/her more
Your problem may not be Japanese problem sometime
Example : Base Camp
Align people’s task and more
Japanese problem
Can’t say a lot to Boss or Elder people
Please understand Big culture differences…
Especially communication, Social network area

21. Differences of Decision Making…
American Work with Communication Relationship
Japanese Communication Relationship Work with
But please understand, if they decide, Japanese is seriously working
Big company…
Please think about like as government… and don’t hurry up…
“Owner company or not” (Founder still CEO, or family company)
“Top or not”
“People who Having power or not”
“High motivated people or not”
“Having power or not” (Handing over power is limited in many cases)
Middle size owner company is better sometime

22. Back ground of Decision Making…
People Longer stay in one company
Don’t move as just Business, who care about
Position, relationship and future.
Not following his/her thinking,
more thinking about others,
company and boss
But recently changing step by step…

23. But don’t worry !!! 
Your friends
Japan and Asian Expansion
Your office and more

24. Open Meetup Inc.
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Supporting of your Global Reach
George GODA
E-mail : george@weglo.in
Tel : 81-(0)90-9690-5984
Twitter : Global_GG
Facebook : facebook.com/weglo.in
Web : weglo.in