1. Android Apps
Echo System
Yoah Bar-David
Scoompa

2. About me
Scoompa
● Mobile, mostly Android
● 1.5 years
● 30+ of our own apps
● 10+ Million downloads
● Many apps done for others
Why Mobile ?

3. Developing an app
● Idea
● Competitive landscape
● Design
● Coding
● Distribution
● Monetization
● Support: users, devices
● Iterations

4. Ideal App
● Long session time
● Used often
● Keep installed
● Users love it, high rating
● Users share it
● Searchable
Low barrier to entry
No protection of ideas

5. Coding/Design challenges
● Many devices: screen, OS, capabilities
● Intuitive UI - no one wants a manual
● Limited memory, esp Bitmaps
● Battery
● Be fast
● Animations & enchantment
● App can be killed at any point
● Notification bar space

6. Revenues
● Paid apps
● In app purchase
● Subscription
● Ads - admob, applovin
● Ads - appbrain
● Ads - airpush
● Ads - Millenial Media
● Startapp

7. Free vs Paid
Source: http://www.appbrain.com/stats/free-and-paid-android-applications

8. In App Purchase
Price
Ratio of users / buyers
Common price 1-2 USD. Some more than 100.
Ration varies, reasonable 1:200

9. Admob
Expected revenues
are 1-2 cents
per install
Maximize:
Longer sessions
Come back to app
Location

10. Appbrain (AppTornado)
Expect
0.5 cents
per install
(of your app)

11. StartApp
1C returning
1C non US
5C US
Average: 1.2C

12. Bottom Line
Reasonable expectations are around 1-2C per
user

13. Sell globally
Translate texts
App name
Banner

14. Distribution
Search
Icon
Description
Rating and reviews
First month boost
Market collections
User lifetime
Blogs
Ad campaigns

15. Rating
1 out of 300-1000 users will rate you
Ask the good users to rate
Make it easy
Some apps offer rewards
Feedback

16. Monitor
Exceptions
Usage. Flurry / Google Analytics
AppAnnie
Search positions
Competition
By country
Monitor for actions, iterate and measure

17. Markets
Google Play
Amazon
GetJar
Samsung
China

18. Being lean
DIY
Fiverr
odesk / eLance
ICanLocalize - Translations
dropbox
Cross promote apps
MVP

19. Contact
yoah@scoompa.com
I may be able to help with:
● Idea validation
● Development related questions/issues
● Market and monetization
● Monitor

20. THE END