advertising 2.0 is all about content, experience, and going niche.

1. Advertising is content
image by nick veasey NADIA ROOSYADI © 2010

2. image by christian montone on flickr
‘OLD’ ADVERTISING  CREATING ANTICIPATION

3. image by christian montone on flickr
ADVERTISING 2.0  CREATING CONTENT AND EXPERIENCE

4. image by Volpin on flickr
Brands need to gear up to engage
the newly evolved consumer.

5. Consumers respond to CONTENT

6. image by luisMtZ on emptees
GREAT CONTENT IS KING

7. image by Isabel chun on flickr
GREAT CONTENT TRAVELS

8. Getting the CONTENT to the right COMMUNITY
NARROWCASTING is more effective than BROADCASTING
image by Noah sussman on flickr

9. Moving from channels to arenas
Brand as law enforcer Brand as participant

10. ADVERTISING TURNS INTO
EXPERIENCE SURROUNDING
THE CONTENT
– in some instance, the experience
consumers connect to and build
long-lasting relationship with

11. image by MATHIOLE ON DEVIANTART
THANK YOU