Python Notes for mca i year students osmania university.docx
Airtel - Branding
1.
2. History of Airtel:-
Bharti Cellular launched cellular services 'AiRtEl‘ in Delhi in
1995,Himachal Pradesh in 1997, Karnataka and Andhra Pradesh circles
in 1999
In 1998, Bharti Telenet obtained a license for providing fixed-line
services in Madhya Pradesh circle and in the same year, Bharti
Telecom and British Telecom formed a 51% : 49% joint venture
In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua
net, with SingTel for establishing a submarine cable landing station at
Chennai.
In 2002, Bharti Cellular Ties up with Secondary School Certification
Board, Hyderabad, where Bharti will announce SSC results to its
customers on their mobile phones.
In the same year,2002,ICICI Bank ties up with Bharti for pre-paid
mobile cards via ATMs.
Airtel provides SMS facilities to hearing impaired in Chennai(2003)
In 2003, Airtel Subscribers exceed 3 million mark.
3. Type Public company
Industry Telecommunication
Founded 7 July 1995
Founder(s) Sunil Bharti Mittal
Headquarters New Delhi, India
Area served South Asia, Africa and
the Channel Islands
Key people Sunil Bharti Mittal
(Chairman) and (MD)
Revenue Rs. 184,767 million (ended
December 31, 2011-Audited)
Employees 22,858 (June 2011)
Subscribers(India & South
Asia)
182,000,000 GSM mobile,
3,317,000 Telemedia
customers, and 7,069,000
Digital TV Services
(status as on December 31,
2011)
Subsidiaries Airtel Africa
Airtel Digital TV
Website airtel.in
4.
5. Bharti Airtel Limited
(A Bharti Enterprise)
Bharti Crescent, 1 Nelson Mandela Road,
Vasant Kunj, Phase II,
New Delhi - 110 070.
Tel. No.: +91 11 4666 6100
Fax No.: +91 11 4666 6411
Registered Office
Other Offices in
Karnataka, Bangalore, Andhra
Pradesh, Chennai, Punjab,
Haryana, Pune, Rajasthan,
Hyderabad, Madhya Pradesh,
Kolkata, Gujrat, Mumbai, etc.
6. On 18 November 2010, Airtel
rebranded itself in India in
the first phase of a global
rebranding strategy. The
company unveiled a new
logo with 'airtel' written in
lower case. Designed by
London-based brand
agency, Brand Union, the
new logo is the letter 'a' in
lowercase, with 'airtel'
written in lowercase under
the logo
Rebranding
8. Airtel Blackberry phones
*On 19 October 2004 Airtel announced the launch of a Blackberry
Wireless Solution in India. The launch is a result of a tie-up between
Bharti Tele- Ventures Limited and Research In Motion (RIM).
9. Airtel I Phones
*As of 22 August 2008, the Apple iPhone 3G is available in India on
Airtel.
10. Airtel Digital TV
* On 9 October 2008, Airtel joined the DTH bandwagon in
India with Airtel Digital TV, a Direct-to-Home Television
service.
11. Company’s VISION
* “To provide global telecom services
and have delight customers.”
* “By 2015 airtel will be the most loved
brand, enriching the lives of millions.”
Company’s MISSION
* Error- free service delivery
* Innovative products and services
* Cost efficiency
* Unified Messaging Solutions
12. 2010-11 airtel has won the ‘Most Preferred Cellular Service
Provider Brand’ award at the CNBC Awaaz Consumer
Awards in Mumbai.
bharti airtel has received the prestigious Businessworld-
FICCI-SEDF Corporate Social Responsibility Award 2009-
2010.
bharti airtel rated as India’s Best Enterprise Connectivity
Provider for 2009 at the Annual Users’ Choice Awards
instituted by PC Quest.
bharti airtel has been recognized as the Best Global
Wholesale Carrier for 2009 at the Telecoms World Awards
Middle East by Terrapin.
Voted India's most innovative company – in a survey
conducted by The Wall Street Journal in 2008.
Winner of the "Gallup Great Workplace Award"- Gallup
Consulting, 2008.