1. PLACE :
The Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car
market and has ever since been recognized as an engineering marvel in the Indian automobile
industry. The company has a capacity of manufacturing 100,000 cars.
Manufacturing Facility:
HSCI’s manufacturing unit : Noida, U.P, and coming second plant in Rajasthan.
Capacity: 1,00,000 units annually (2008).
HSCI currently produces the All-New City, Civic and Accord models in India and the
premium SUV, CR-V is sold as a fully imported unit from Japan.
Standards: ISO 9001(Quality management) & ISO 14001(Environment management)
Sales and Distribution Network:
Strong sales and distribution network : 94 facilities and in 57 cities and 51 Exclusive
Dealership. HSCI dealerships are based on the “3S Facility” (Sales, Service, Spares) format,
offering complete range of services to its customers. Having established itself as a leading
brand in the metros, the company is now focusing on increasing its presence in tier-II towns
and cities and plans to increase its dealership network to more than 100 by the end of 2008-
09 fiscal year.
The company is targeting 100 dealer outlets across India by 2009, as per their expansion
strategy which is based on the ’1 dealer per 1000 cars’ formula
PROMOTION :
Honda is a brand known for its quality and innovation. Honda was never into an aggressive
promotional activities but the company always tried to maintain the quality and created a
brand image by providing better customer service. Honda car like Honda city is the largest
seller in the segment and ranked fourth position in passenger car segment.
Considering the advertisement, Honda has been very careful and precise in their
advertisements. Honda always projected their image as most reliable brand, advanced
technology, eco friendly cars. Even considering the television commercials, Honda promoted
their hybrid car that runs without gasoline and emits water as the bye product rather than
advertising the specific brands existing in the market. The ad was more concentrated to the
company’s technological advancements and eco friendly image which differentiated Honda
from the competitors.
Honda promoted their products in majority print media (Majority advertisements come in
magazines and national news papers). The customers were always aware of the company
policies of providing latest technology and upgrading when ever necessary and also
remodeling the entire model after certain period of time. Considering the pilot model in India,
Honda City the company had remodeled it thrice till the inception. Honda always tried to
create a surprise element during the launch of every model.The company plans to stage road
shows, to display vehicles in the pavilions during various college festivals and exhibition.

2. 12 January 2009 Honda Motors emerged a winner at the second edition of the India Best
Brand Survey Awards, bagging eight prizes – three in the four wheeler segment including
Very Reliable Brand, Good Advertising and Environment Friendly.