[slides from SXSW 2014 session] Have you got the cojones to be a change agent and lead your company in the age of the digitally enabled, socially connected customer? Do you have what it takes to become the 21st century CMO? It’s not easy being a marketing leader, but it’s more challenging when the world is moving faster than your company. Think about it: customers have changed dramatically in the past five years. In fact, they have changed dramatically in the past six months! Has your approach to connecting with those customers changed? If not, your brand is rapidly losing ground in the race to engage customers. Whatever your status within the marketing department, you should be the change agent that brings your brand ahead of trends. Author of The CMO Manifesto and CEO of nFusion, John Ellett has helped marketing leaders from Fortune 500 firms to startups define their change journeys. He knows just what it takes to lead an organization through change and the cojones needed to accelerate a marketer’s career.

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THE ‘C’ IN CMO STANDS FOR
COJONES
JohnEllett(@jellett), CEO@nFusion
#CojonesSXSW

2. OVERWHELMING
COMPLEXITY?
— OR —
UNPRECEDENTED
OPPORTUNITY?

3. CUSTOMERS ARE
DIGITALLY
ENABLED AND
SOCIALLY
CONNECTED.

4. THEIR DECISION
JOURNEYS
HAVE SHIFTED.

6. OneCommonAttribute
COURAGE

7. OraswesayinTexas
COJONES
(WHETHER YOU WERE BORN WITH THEM
OR ACQUIRED THEM)

9. Today’smarketingleaders
musthavethecourage
todo5things

10. Buildauthenticbrandswithasenseofpurpose
1. INSPIRE
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16. Engagecustomerswithmeaningfulexperiencesateach touch
point
2. CONNECT
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17. TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS
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PAID
BRAND IDEA
OWNED EARNED
BRAND
EXPERIENCES
PAID
OWNEDEARNED

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21. Breakoutofsafeandsameness
3. BE BOLD
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25. Usebothdataandcreativitytotestandlearn
4. EXPERIMENT
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29. Buildorganizationalcapacityformarketinginthedigitalage
5. EMPOWER
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33. HAVE THE COJONES TO…
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1. Inspire
2. Connect
3. BeBold
4. Experiment
5. Empower

34. @jellett
#CojonesSXSW
JOHN ELLETT
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Here’sawebinarreplayofthissession.Signuptoday!
http://info.nfusion.com/webinar-cojones