Social media is a forum for sharing information across various online platforms. It allows users to connect with friends, promote businesses, and spread information instantly. Popular social media sites include Facebook, Twitter, YouTube, and LinkedIn. These sites provide ways for users and businesses to build networks, share content, and drive traffic to other sites and pages. Social media has impacted how information spreads and given more voice to everyday users while also providing affordable marketing options.

1. SEO
SEO and Social Media
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2. SEO
What is Social Media?
It is forum that allows you to participate and trade
information in various social media websites.
1. Spreading the word
2. Friend and business networking
3. Marketing tool
4. Drives traffic to your site
5. SMO
- Social Media Optimiztion
GCMW177 Search Engine Optimization

3. SEO
Social Media Sites
1. Facebook
2. Twitter
3. MySpace
4. YouTube
5. Linkedin
6. Tumblr
7. Digg
8. StumbleUpon
9. Flickr
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4. SEO
History
1. Talking - Dawn of man to present
2. Telephone - Late 1800’s to present
3. Computer Bulletin Boards - Early 80’s
- Phone modems
4. AOL - email and chat rooms - Early 90’s
5. Forums - Early 90’s
6. Napster - info sharing - Late 90’s
7. IM - Instant messaging - Late 90’s
8. Friendster, MySpace, Facebook, Twitter - 00’s
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5. SEO
Social Media - Impact
1. Instant information
- Japanese earthquake
- Egyptian revolt
2. Connect with the rest of the world
3. Establish a voice for everyday person
4. Affordable marketing
5. Voyeurism
6. No where to hide
7. Misinformation
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6. SEO
MySpace
1. Started in 2002 by eUniverse
2. Most popular in 2006
3. 100 million users
4. Catered to musicians, gamers
- Post your music, videos
- Link to iTunes
5. Pimp Your Profile
http://www.myspace.com/
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7. SEO
MySpace Layouts
GCMW177 Search Engine Optimization

8. SEO
MySpace - Music, Videos, Games
GCMW177 Search Engine Optimization

9. SEO
MySpace - Pimp My Profile
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10. SEO
Facebook
1. Started in 2005 - Zuckerberg
2. 500 million users
3. Global
4. Re-connect with friends
5. Build network of contacts
6. Add pictures, videos
7. Create Fan Pages
8. Sharing info business, organization
http://www.facebook.com/
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11. SEO
Facebook - Fan Page
1. Promotes business, organization, club, band
2. Allows to give company info
3. Way to build a community
4. Way to make announcements
5. Special offers to Facebook users
6. User can give feedback
7. Go viral - 2 friends tell 2 friends
8. Voting - “Likes” and “Shares”
9. Builds links
10. Drives traffic to website
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12. SEO
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13. SEO
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14. SEO
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15. SEO
Facebook - Fan Page
1. Likes
2. Shares
3. Subscribes
4. Social Plug-ins
- Add FB sharing to your site
https://developers.facebook.com/docs/plugins/
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16. SEO
Facebook - Fan Page
1. Likes
2. Shares
3. Subscribes
4. Social Plug-ins
- Add FB sharing to your site
https://developers.facebook.com/docs/plugins/
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17. SEO
Twitter
1. Free microblogging service
2. Send and read text-based posts - “Tweets”
3. Up to 140 characters
4. Easy to use - Computer, phone
4. Twitter was created in March 2006
5. 200 million users
6. 1.6 billion Tweets a day
http://twitter.com/
http://twitter.com/about/resources
http://twitter.com/#!/philip_rivers
http://twitter.com/#!/JUSTINBIEBER
http://twitter.com/#!/Jeune_
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18. SEO
Twitter - Create a Following
1. Build buzz
2. Announce the important and trivial
3. Sharing info, events, shopping deals
4. Accounts are free
5. Can Follow or be Followed
- Follow similar topics
6. Add custom background
7. Add a follow link on your website
8. Celebrity endorsements
- 50 Cent stock market scandal
9. Watch what you send - Senator Weiner
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19. SEO
GCMW177 Search Engine Optimization