SlideShare uma empresa Scribd logo

Marketing and advertisment ananlysis of pakistan

•Transferir como PPT, PDF•
•
M
MUHAMMAD UMAIR

This document analyzes advertising and marketing in Pakistan. It provides statistics on advertising spending in Pakistan from 2000 onward, with television receiving the largest share at 46% in 2007. The top two categories in print media are classified ads at 20% and telecom ads increasing from 9% to 10%. Mobilink and Ufone are the top companies advertising in print media. The document also lists the top advertising agencies in Pakistan and their strengths and weaknesses compared to competitors.

Negócios
1 de 22
 
MARKETING AND ADVERTISMENT ANANLYSIS OF PAKISTAN By UMAIR
ADVERTISING IN PAKISTAN: AN INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continue….
ADVERTISING IN PAKISTAN ,[object Object],[object Object],[object Object],[object Object]
TOTAL SPENDING IN ADVERTISING         Rs (billions) %share TV 10.55 46 Print 7.46 33 Outdoor 2.6 11 Direct Marketing 1.6 7 Radio 0.55 3 Total 22.76 100
ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],Continue…. 2009 Data
ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],Continue…. 2009 Data
ANALYSIS AND CHANGE OVER PREVIOUS YEAR ,[object Object],[object Object],2009 Data
PRINT MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED IN PRINT MEDIA Continue…. Category %Share Classified Advertising 20 Telephone/Mobile Communications 9 Real Estates 9 Job Opportunities/Notices 7 Banks 7 TV& Radio Stations 6 Educational Institutes 6 Cinema 2 Automobiles 1 Magazines 1 Others 32 Total 100
PRINT MEDIA TOP 10 COMPANIES THAT ADVERTISED IN PRINT MEDIA Company %share Mobilink 5 Ufone 4 Telenor Pakistan 3 LG Electronics 3 Noor Villas 3 Al Nahayan Enterprise 3 Pak Suzuki Motor Company 3 Nokia Corporation 2 Unilever Pakistan 2 United Bank of Pakistan 2 Others 70
ELECTRONIC MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED ON TV Continue…. Category %share Telephone/Mobile communications 23 Milk & Dairy Products 5 Carbonated Soft Drinks 5 Shampoos 4 Banks 4 Tea 3 Biscuits 3 Beauty Creams/Lotions/Face Wash 3 Toothpastes 2 Detergents 2 Others 46 Total 100
ELECTRONIC MEDIA TOP 10 COMPANIES THAT ADVERTISED ON TV Continue…. Company %share Unilever Pakistan 10 Mobilink PTCL 5 Pepsi Cola International 4 P&G Pakistan 4 Telenor Pakistan 4 Nestle Pakistan 2 Warid Telecom 2 Colgate Palmolive Pakistan 2 Coca-Cola 2 Others 59
ELECTRONIC MEDIA AD SPEND ON RADIO STATIONS Station Rs (mn) %share FM100 95 15 FM89 93 15 Radio Pakistan 85 14 FM101 69 11 FM 106.2 3 10 FM107 60 10 FM91 48 8 FM103 36 6 Others 65 11 Total 614 100
COMPETITORS ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OUR STRENGTH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Outdoor Advertising in Pakistan
 
 
 
 
 

Recomendados

Overview of Public Relations Agency
Overview of Public Relations AgencyOverview of Public Relations Agency
Overview of Public Relations AgencyMoses Gomes
 
L 10 Media Strategies and Media Planning
L 10 Media Strategies and Media PlanningL 10 Media Strategies and Media Planning
L 10 Media Strategies and Media PlanningDR. Rajdeep Bakshi MIIM, MBA, Ph.D.
 
The Impact of New Media on Public Relations
The Impact of New Media on Public RelationsThe Impact of New Media on Public Relations
The Impact of New Media on Public RelationsSams-E-Rabby Souvik
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buyingDarla Hermano
 
Newspapers’ target audiences
Newspapers’ target audiencesNewspapers’ target audiences
Newspapers’ target audiencesosmithas
 
PR Campaign
PR CampaignPR Campaign
PR CampaignNational Institute of Mass Communication and Journalism, Ahmedabad
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relationssneha1024
 
Print journalism final
Print journalism finalPrint journalism final
Print journalism finalGitashree Phukan
 

Recomendados

Overview of Public Relations Agency
Overview of Public Relations AgencyOverview of Public Relations Agency
Overview of Public Relations AgencyMoses Gomes
 
L 10 Media Strategies and Media Planning
L 10 Media Strategies and Media PlanningL 10 Media Strategies and Media Planning
L 10 Media Strategies and Media PlanningDR. Rajdeep Bakshi MIIM, MBA, Ph.D.
 
The Impact of New Media on Public Relations
The Impact of New Media on Public RelationsThe Impact of New Media on Public Relations
The Impact of New Media on Public RelationsSams-E-Rabby Souvik
 
Media planning and buying
Media planning and buyingMedia planning and buying
Media planning and buyingDarla Hermano
 
Newspapers’ target audiences
Newspapers’ target audiencesNewspapers’ target audiences
Newspapers’ target audiencesosmithas
 
PR Campaign
PR CampaignPR Campaign
PR CampaignNational Institute of Mass Communication and Journalism, Ahmedabad
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relationssneha1024
 
Print journalism final
Print journalism finalPrint journalism final
Print journalism finalGitashree Phukan
 
Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challengesArooj mughal
 
Evolution of ads
Evolution of adsEvolution of ads
Evolution of adsCheldy S, Elumba-Pableo
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertisingLahari Rao
 
Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
 
The four models of pr
The four models of prThe four models of pr
The four models of prDajeong Lee
 
Ownership of the media industry
Ownership of the media industryOwnership of the media industry
Ownership of the media industryoliver kaplan
 
Issues of advertising in Pakistan
Issues of advertising in Pakistan Issues of advertising in Pakistan
Issues of advertising in Pakistan 3077750
 
Media Planningh Training
Media Planningh TrainingMedia Planningh Training
Media Planningh Trainingabhiney
 
Public service broadcasting ppt
Public service broadcasting pptPublic service broadcasting ppt
Public service broadcasting ppttes31
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public RelationsTharanga Ranasinghe
 
Advertising campaign
Advertising campaignAdvertising campaign
Advertising campaignRavindra Prakash Shukla
 
Penny Press Newspaper PPT
Penny Press Newspaper PPTPenny Press Newspaper PPT
Penny Press Newspaper PPTRahul John
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising pptKaran Moondra
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sectorService_supportAssignment
 
Television advertising
Television advertisingTelevision advertising
Television advertisingPunjab University Lahore
 
Origin and growth of mass media research
Origin and growth of mass media researchOrigin and growth of mass media research
Origin and growth of mass media researchasmamaqsood4
 
Feature of media industry
Feature of media industryFeature of media industry
Feature of media industrySaimaikhlaq
 
MEDIA VEHICLES
MEDIA VEHICLES MEDIA VEHICLES
MEDIA VEHICLES Taqwin Tirmizi
 
Radio news
Radio newsRadio news
Radio newsAnkuran Dutta
 
Media Planning
Media PlanningMedia Planning
Media PlanningRohitha Sankar
 
Advertisment
AdvertismentAdvertisment
AdvertismentAkshay Ranjan
 
40 inspiring advertisment campaigns
40 inspiring advertisment campaigns40 inspiring advertisment campaigns
40 inspiring advertisment campaignsYOUniverse.be
 

Mais conteúdo relacionado

Mais procurados

Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challengesArooj mughal
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertisingLahari Rao
 
Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Mujeeb Riaz
 
The four models of pr
The four models of prThe four models of pr
The four models of prDajeong Lee
 
Ownership of the media industry
Ownership of the media industryOwnership of the media industry
Ownership of the media industryoliver kaplan
 
Issues of advertising in Pakistan
Issues of advertising in Pakistan Issues of advertising in Pakistan
Issues of advertising in Pakistan 3077750
 
Media Planningh Training
Media Planningh TrainingMedia Planningh Training
Media Planningh Trainingabhiney
 
Public service broadcasting ppt
Public service broadcasting pptPublic service broadcasting ppt
Public service broadcasting ppttes31
 
Penny Press Newspaper PPT
Penny Press Newspaper PPTPenny Press Newspaper PPT
Penny Press Newspaper PPTRahul John
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sectorService_supportAssignment
 
Origin and growth of mass media research
Origin and growth of mass media researchOrigin and growth of mass media research
Origin and growth of mass media researchasmamaqsood4
 
Feature of media industry
Feature of media industryFeature of media industry
Feature of media industrySaimaikhlaq
 

Mais procurados (20)

Online journalism prospects and challenges
Online journalism prospects and challengesOnline journalism prospects and challenges
Online journalism prospects and challenges
 
Evolution of ads
Evolution of adsEvolution of ads
Evolution of ads
 
Evolution of advertising
Evolution of advertisingEvolution of advertising
Evolution of advertising
 
Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism) Traditional Media Vs Digital Media (Online Journalism)
Traditional Media Vs Digital Media (Online Journalism)
 
The four models of pr
The four models of prThe four models of pr
The four models of pr
 
Ownership of the media industry
Ownership of the media industryOwnership of the media industry
Ownership of the media industry
 
Issues of advertising in Pakistan
Issues of advertising in Pakistan Issues of advertising in Pakistan
Issues of advertising in Pakistan
 
Media Planningh Training
Media Planningh TrainingMedia Planningh Training
Media Planningh Training
 
Public service broadcasting ppt
Public service broadcasting pptPublic service broadcasting ppt
Public service broadcasting ppt
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public Relations
 
Advertising campaign
Advertising campaignAdvertising campaign
Advertising campaign
 
Penny Press Newspaper PPT
Penny Press Newspaper PPTPenny Press Newspaper PPT
Penny Press Newspaper PPT
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sector
 
Television advertising
Television advertisingTelevision advertising
Television advertising
 
Origin and growth of mass media research
Origin and growth of mass media researchOrigin and growth of mass media research
Origin and growth of mass media research
 
Feature of media industry
Feature of media industryFeature of media industry
Feature of media industry
 
MEDIA VEHICLES
MEDIA VEHICLES MEDIA VEHICLES
MEDIA VEHICLES
 
Radio news
Radio newsRadio news
Radio news
 
Media Planning
Media PlanningMedia Planning
Media Planning
 

Destaque

40 inspiring advertisment campaigns
40 inspiring advertisment campaigns40 inspiring advertisment campaigns
40 inspiring advertisment campaignsYOUniverse.be
 
Analysis of Lady Gaga - Paparazzi
Analysis of Lady Gaga - PaparazziAnalysis of Lady Gaga - Paparazzi
Analysis of Lady Gaga - PaparazziRyan
 
Pak Advertising for Global Economy
Pak Advertising for Global EconomyPak Advertising for Global Economy
Pak Advertising for Global EconomyDaily 10 Minutes
 
Coca cola The social Media GuarD By manpreet Singh Digital
Coca cola The social Media GuarD By manpreet Singh DigitalCoca cola The social Media GuarD By manpreet Singh Digital
Coca cola The social Media GuarD By manpreet Singh DigitalManpreet Singh Chhabra
 
Final ppt on prm( HEEMA KUMARI)
Final ppt on prm( HEEMA KUMARI)Final ppt on prm( HEEMA KUMARI)
Final ppt on prm( HEEMA KUMARI)Kumari Hima
 
Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...
Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...
Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...Muhammad Nur Fikri
 
Design mobile advertisment campaign
Design mobile advertisment campaignDesign mobile advertisment campaign
Design mobile advertisment campaignArif Hussain
 
RIN - To Position or Re-Position
RIN - To Position or Re-PositionRIN - To Position or Re-Position
RIN - To Position or Re-PositionAnkur Raina
 

Destaque (20)

Advertisment
AdvertismentAdvertisment
Advertisment
 
40 inspiring advertisment campaigns
40 inspiring advertisment campaigns40 inspiring advertisment campaigns
40 inspiring advertisment campaigns
 
TV Advertising Yearly Industry Report 2014
TV Advertising Yearly Industry Report 2014TV Advertising Yearly Industry Report 2014
TV Advertising Yearly Industry Report 2014
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Advertisment
AdvertismentAdvertisment
Advertisment
 
Advertisment
AdvertismentAdvertisment
Advertisment
 
Advertising Ppt
Advertising PptAdvertising Ppt
Advertising Ppt
 
Advertising ppt
Advertising pptAdvertising ppt
Advertising ppt
 
Types of Advertisement
Types of AdvertisementTypes of Advertisement
Types of Advertisement
 
Analysis of Lady Gaga - Paparazzi
Analysis of Lady Gaga - PaparazziAnalysis of Lady Gaga - Paparazzi
Analysis of Lady Gaga - Paparazzi
 
Advertising ppt 2.
Advertising ppt 2.Advertising ppt 2.
Advertising ppt 2.
 
Research
ResearchResearch
Research
 
Pak Advertising for Global Economy
Pak Advertising for Global EconomyPak Advertising for Global Economy
Pak Advertising for Global Economy
 
Coca cola The social Media GuarD By manpreet Singh Digital
Coca cola The social Media GuarD By manpreet Singh DigitalCoca cola The social Media GuarD By manpreet Singh Digital
Coca cola The social Media GuarD By manpreet Singh Digital
 
Final ppt on prm( HEEMA KUMARI)
Final ppt on prm( HEEMA KUMARI)Final ppt on prm( HEEMA KUMARI)
Final ppt on prm( HEEMA KUMARI)
 
Cola nation
Cola nationCola nation
Cola nation
 
Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...
Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...
Letter,advertisment,news item, report,recount,anouncement,explanation,exposit...
 
Design mobile advertisment campaign
Design mobile advertisment campaignDesign mobile advertisment campaign
Design mobile advertisment campaign
 
RIN - To Position or Re-Position
RIN - To Position or Re-PositionRIN - To Position or Re-Position
RIN - To Position or Re-Position
 
75 years of dettol
75 years of dettol75 years of dettol
75 years of dettol
 

Semelhante a Marketing and advertisment ananlysis of pakistan

Marketing and advertisement Analysis of Pakistan
Marketing and advertisement Analysis of PakistanMarketing and advertisement Analysis of Pakistan
Marketing and advertisement Analysis of PakistanSyed Hammad Hussain
 
Copy of final ppt
Copy of final pptCopy of final ppt
Copy of final pptjaydip111
 
2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf
2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf
2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdfphilipnjore
 
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdf
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfTAM AdEx - Reviewing the TV NEWS Genre in 2023.pdf
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfSocial Samosa
 
Economic Study of Television Advertising Market in Bangladesh
Economic Study of Television Advertising Market in BangladeshEconomic Study of Television Advertising Market in Bangladesh
Economic Study of Television Advertising Market in BangladeshTawhid Rahman
 
TAM AdEx-Cross Media Report-F&B
TAM AdEx-Cross Media Report-F&BTAM AdEx-Cross Media Report-F&B
TAM AdEx-Cross Media Report-F&BSocial Samosa
 
The state of electronic media in pakistan
The state of electronic media in pakistanThe state of electronic media in pakistan
The state of electronic media in pakistanShahzaib Khan
 
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009Innovative And Cost Effective Advertising Marcus Evans 8 June 2009
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009Ricky Wong
 
TAM AdEx-Mirroring Y 2020 for Radio Advertising
TAM AdEx-Mirroring Y 2020 for Radio AdvertisingTAM AdEx-Mirroring Y 2020 for Radio Advertising
TAM AdEx-Mirroring Y 2020 for Radio AdvertisingSocial Samosa
 
Afghan Media Industry Analysis October 2017
Afghan Media Industry Analysis October 2017Afghan Media Industry Analysis October 2017
Afghan Media Industry Analysis October 2017Mediatrack Pakistan
 
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdf
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfTAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdf
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfSocial Samosa
 
Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014
Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014
Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014Ian Kamanja
 

Semelhante a Marketing and advertisment ananlysis of pakistan (20)

Marketing and advertisement Analysis of Pakistan
Marketing and advertisement Analysis of PakistanMarketing and advertisement Analysis of Pakistan
Marketing and advertisement Analysis of Pakistan
 
Copy of final ppt
Copy of final pptCopy of final ppt
Copy of final ppt
 
2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf
2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf
2020-Advertising-Spends-Report-by-Reelanalytics-Ltd-in-Conjunction-with-MSK.pdf
 
OOH Media AdEx Report September 2015
OOH Media AdEx Report September 2015OOH Media AdEx Report September 2015
OOH Media AdEx Report September 2015
 
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdf
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdfTAM AdEx - Reviewing the TV NEWS Genre in 2023.pdf
TAM AdEx - Reviewing the TV NEWS Genre in 2023.pdf
 
OOH Media AdEx Report July 2015
OOH Media AdEx Report July 2015OOH Media AdEx Report July 2015
OOH Media AdEx Report July 2015
 
Economic Study of Television Advertising Market in Bangladesh
Economic Study of Television Advertising Market in BangladeshEconomic Study of Television Advertising Market in Bangladesh
Economic Study of Television Advertising Market in Bangladesh
 
TAM AdEx-Cross Media Report-F&B
TAM AdEx-Cross Media Report-F&BTAM AdEx-Cross Media Report-F&B
TAM AdEx-Cross Media Report-F&B
 
TV INDUSTRY REPORT 2012 - A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV INDUSTRY REPORT 2012 - A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTANTV INDUSTRY REPORT 2012 - A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV INDUSTRY REPORT 2012 - A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
 
The state of electronic media in pakistan
The state of electronic media in pakistanThe state of electronic media in pakistan
The state of electronic media in pakistan
 
u fone
u foneu fone
u fone
 
OOH Media AdEx Report August 2015
OOH Media AdEx Report August 2015OOH Media AdEx Report August 2015
OOH Media AdEx Report August 2015
 
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009Innovative And Cost Effective Advertising Marcus Evans 8 June 2009
Innovative And Cost Effective Advertising Marcus Evans 8 June 2009
 
TAM AdEx-Mirroring Y 2020 for Radio Advertising
TAM AdEx-Mirroring Y 2020 for Radio AdvertisingTAM AdEx-Mirroring Y 2020 for Radio Advertising
TAM AdEx-Mirroring Y 2020 for Radio Advertising
 
Afghan Media Industry Analysis October 2017
Afghan Media Industry Analysis October 2017Afghan Media Industry Analysis October 2017
Afghan Media Industry Analysis October 2017
 
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdf
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdfTAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdf
TAM AdEx - Rewinding Y 2022 for Advertising in FMCG Sector.pdf
 
Cable TV Advertising Analysis – May 2015
Cable TV Advertising Analysis – May 2015Cable TV Advertising Analysis – May 2015
Cable TV Advertising Analysis – May 2015
 
OOH Media AdEx Report May 2015
OOH Media AdEx Report May 2015OOH Media AdEx Report May 2015
OOH Media AdEx Report May 2015
 
Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014
Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014
Kenyatta University CFA Institute Research Challenge Final Report_SGL_2014
 
OOH Media AdEx Report October 2015
OOH Media AdEx Report October 2015OOH Media AdEx Report October 2015
OOH Media AdEx Report October 2015
 

Mais de MUHAMMAD UMAIR

My Own Demography 2 Population Composition.pptx
My Own Demography 2 Population Composition.pptxMy Own Demography 2 Population Composition.pptx
My Own Demography 2 Population Composition.pptxMUHAMMAD UMAIR
 
My Own Demography 3 Population Pyramid.pptx
My Own Demography 3 Population Pyramid.pptxMy Own Demography 3 Population Pyramid.pptx
My Own Demography 3 Population Pyramid.pptxMUHAMMAD UMAIR
 
Demography 1 Introduction.pptx
Demography 1 Introduction.pptxDemography 1 Introduction.pptx
Demography 1 Introduction.pptxMUHAMMAD UMAIR
 
My Own Demography 4 Demographic transition.pptx
My Own Demography 4 Demographic transition.pptxMy Own Demography 4 Demographic transition.pptx
My Own Demography 4 Demographic transition.pptxMUHAMMAD UMAIR
 
OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)
OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)
OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)MUHAMMAD UMAIR
 
Site talk world_domination_jan_2011
Site talk world_domination_jan_2011Site talk world_domination_jan_2011
Site talk world_domination_jan_2011MUHAMMAD UMAIR
 
Unaico business information_training
Unaico business information_trainingUnaico business information_training
Unaico business information_trainingMUHAMMAD UMAIR
 

Mais de MUHAMMAD UMAIR (20)

MPH1.pptx
MPH1.pptxMPH1.pptx
MPH1.pptx
 
My Own Demography 2 Population Composition.pptx
My Own Demography 2 Population Composition.pptxMy Own Demography 2 Population Composition.pptx
My Own Demography 2 Population Composition.pptx
 
My Own Demography 3 Population Pyramid.pptx
My Own Demography 3 Population Pyramid.pptxMy Own Demography 3 Population Pyramid.pptx
My Own Demography 3 Population Pyramid.pptx
 
Demography 1 Introduction.pptx
Demography 1 Introduction.pptxDemography 1 Introduction.pptx
Demography 1 Introduction.pptx
 
My Own Demography 4 Demographic transition.pptx
My Own Demography 4 Demographic transition.pptxMy Own Demography 4 Demographic transition.pptx
My Own Demography 4 Demographic transition.pptx
 
Green marketing
Green marketingGreen marketing
Green marketing
 
Crescent Fibres
Crescent FibresCrescent Fibres
Crescent Fibres
 
Wind energy(Pakistan)
Wind energy(Pakistan)Wind energy(Pakistan)
Wind energy(Pakistan)
 
OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)
OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)
OIL AND GAS DEVELOPMENT CORPORATION PAKISTAN(OGDCL)
 
Site talk world_domination_jan_2011
Site talk world_domination_jan_2011Site talk world_domination_jan_2011
Site talk world_domination_jan_2011
 
Unaico business information_training
Unaico business information_trainingUnaico business information_training
Unaico business information_training
 
Why men die early
Why men die earlyWhy men die early
Why men die early
 
Unconditional love
Unconditional loveUnconditional love
Unconditional love
 
Tomorrow
TomorrowTomorrow
Tomorrow
 
Put mouse on nose
Put mouse on nosePut mouse on nose
Put mouse on nose
 
Photo shoot
Photo shootPhoto shoot
Photo shoot
 
Luckier
LuckierLuckier
Luckier
 
Look into this
Look into thisLook into this
Look into this
 
Kids
KidsKids
Kids
 
Friendship
FriendshipFriendship
Friendship
 

Último

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 

Último (20)

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Phases of Negotiation .pptx
Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 

Marketing and advertisment ananlysis of pakistan

  • 1.  
  • 2. MARKETING AND ADVERTISMENT ANANLYSIS OF PAKISTAN By UMAIR
  • 3.
  • 4.
  • 5. TOTAL SPENDING IN ADVERTISING         Rs (billions) %share TV 10.55 46 Print 7.46 33 Outdoor 2.6 11 Direct Marketing 1.6 7 Radio 0.55 3 Total 22.76 100
  • 6.
  • 7.
  • 8.
  • 9. PRINT MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED IN PRINT MEDIA Continue…. Category %Share Classified Advertising 20 Telephone/Mobile Communications 9 Real Estates 9 Job Opportunities/Notices 7 Banks 7 TV& Radio Stations 6 Educational Institutes 6 Cinema 2 Automobiles 1 Magazines 1 Others 32 Total 100
  • 10. PRINT MEDIA TOP 10 COMPANIES THAT ADVERTISED IN PRINT MEDIA Company %share Mobilink 5 Ufone 4 Telenor Pakistan 3 LG Electronics 3 Noor Villas 3 Al Nahayan Enterprise 3 Pak Suzuki Motor Company 3 Nokia Corporation 2 Unilever Pakistan 2 United Bank of Pakistan 2 Others 70
  • 11. ELECTRONIC MEDIA TOP 10 PRODUCT CATEGORIES ADVERTISED ON TV Continue…. Category %share Telephone/Mobile communications 23 Milk & Dairy Products 5 Carbonated Soft Drinks 5 Shampoos 4 Banks 4 Tea 3 Biscuits 3 Beauty Creams/Lotions/Face Wash 3 Toothpastes 2 Detergents 2 Others 46 Total 100
  • 12. ELECTRONIC MEDIA TOP 10 COMPANIES THAT ADVERTISED ON TV Continue…. Company %share Unilever Pakistan 10 Mobilink PTCL 5 Pepsi Cola International 4 P&G Pakistan 4 Telenor Pakistan 4 Nestle Pakistan 2 Warid Telecom 2 Colgate Palmolive Pakistan 2 Coca-Cola 2 Others 59
  • 13. ELECTRONIC MEDIA AD SPEND ON RADIO STATIONS Station Rs (mn) %share FM100 95 15 FM89 93 15 Radio Pakistan 85 14 FM101 69 11 FM 106.2 3 10 FM107 60 10 FM91 48 8 FM103 36 6 Others 65 11 Total 614 100
  • 14.
  • 15.
  • 16.
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 22.