Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.

1. Discover the potential of interacting
through the Narrow Window of
Engagement to reach potential
customers anywhere in the world.

2. • Compete with larger businesses.
• Show that you listen.
• Show that you care.
• Show that you deliver.
• Show that you’re really interested in what your
customers think and feel.
• Create a relationship and build up trust.
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3. • Its all about sharing information
• Reach out to the people you know
• Share valuable information time and again, give
upfront unconditionally and without a scorecard
• Reach outside your circle -Social media gives you
the chance to expand your reach, and be involved
with people you may never have met and learn
from each other.
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4. • Join Social networks
• Social networks focus on building online
communities of people who share interests
and/or activities, or who are interested in
exploring the interests and activities of others.
• Social network services are web based and
provide a variety of ways for users to interact,
such as email and instant messaging services.
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5. Active
Conversation
Customers
are
Participants
Engage everyone
who share an
opinion or idea
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6. • Social networks : Facebook, Twitter, Myspace
• Blogging : Wordpress, Typepad, Blogger, Activerain etc
• Micro-blogging : Twitter, Plurk, Tumblr, and Jaiku.
• Bookmarking : Delicious, Digg, Reddit, Spinn,
Stumbleupon
• Wikis : Wikipedia
• News : PR, Prweb, Sanepr.
• Event sharing : Upcoming, Meetup, Eventful, Zvents
and Socializr.
• Media Sharing : (Photo,Video & document sharing) :
Youtube, Metacafe, Flickr, Photobucket, Scribd,
Slideshare, Docstoc.
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7. Post
Interesting &
useful articles
Mention
Customer
products &
Loyalty
services
Build Spread the news
relationships
Branding
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8. • A personal approach.
• Spread the message with the right content.
• Fast publishing
• Low cost
• Minimal technical skills
• Collaboration between members of the
community.
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9. Convey your
message in just a
sentence.
Increased
buzz, sales
& customer
insights.
Announce offers,
events or even
promote your
blog posts
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10. • Reconnect with old friends/colleagues/contacts.
• Make new friends/contacts
• Update everyone with your thoughts & ideas.
• Engage in active conversation.
• Join & hold discussions in chats/ groups/Forums.
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11. • Create a profile for your company.
• Create a fan page
• Advertise
• Engage your contacts in active conversations.
• Post events
• Run polls and ratings
• Embed widgets into your profile page for
spreading the word.
• Increase your website traffic.
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12. • Generate business contacts.
• Exchange professional knowledge.
• Showcase your professional skills
• Build a brand image.
• Enhance your Google PageRank & Search engine
results.
• Inform on new products, special offers.
• Collect feedback & provide support on a one to
one basis.
• Click deals and partnerships.
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13. • Exchange professional knowledge
• Share knowledge among like minded people.
Most popular groups
1. Google groups
2. Yahoo groups
3. Microsoft Discussion groups
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14. • Spread news about you and your company.
• It is a "written or recorded communication
directed at members of the news media for
the purpose of announcing something claimed
as having news value”.
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15. • Posting media content
YouTube provides users the opportunity to upload
compelling video and get additional traffic.
• Advertising on social media
Effective social media management can be a tremendous
source for generating buzz, which includes inbound links
and just plain direct referral traffic
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16. • Create a Brand : Be clear about what exactly you do and what is
unique about you.
• Create a group and engaging readers. Give away good advice and
valuable informations.
• Post Bulletins: Regular news updates can be carried over by posting
Bulletins.
• Circulate polls and ratings. This marketing technique is perfect for
the getting readers engaged.
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17. • Increase online awareness and establish the
right brand reputation
• Improve SE rankings and increase web traffic
• Listen to your audience
• Develop your strategy
• Contribute to Social media
• Measure your success
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18. • Spread the word
• Monitor conversations about your brand
• Create a relationship with readers.
• Track and measure your success
• Take necessary steps to improve performance.
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19. • Generating publicity.
• Increased web traffic.
• Higher online presence
• Higher Search Engine rankings
• Increase your linkability,
• Reward inbound links
• Help your content travel
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20. • Social media is still growing and has become
the virtual version of the town square. The
sheer volume of the engaged audience is too
large to ignore.
• As for the ground level statistics. Remember,
your mileage may vary. It is still a cluttered
marketing world and social media just
increases the noise.
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21. Expand the reach of your business through
Social Media Marketing
Call us: 1-800-701-0243
Mail: info@myseopandit.com
www.myseopandit.com