1. March 13‐15, 2008
SnoJAM 2009
The premier Southern California Winter Jam Session
PREMIER WINTER CONCERT EVENT @ BEAR MOUNTAIN RESORT
MARCH 13‐15

2. Do you want to be down?
Snow – Friends ‐ Music ‐ Fashion ‐ Celebrities – Parties

3. SATURDAY MARCH 14TH CONCERT
CONFIRMED ARTIST:
+ RAY J
POTENTIAL ARTISTS:
+ RAEKWON (WU‐TANG CLAN) YOUNG JOCK ‐ SLIM FROM 112 – BRANDY
+ REGGAE & INDIE ACTS

4. CELEBRITY LEARN TO SKI PROGRAM
World Famous DJ’s Tha Goodfella’s & Celebrity Guest will be broadcasting live from Bear
Mountain Resort hosting Sno Jam and the “Learn to Snowboard” program!
+ Twenty (20) people will be given snowboarding lessons
+ Sponsors will have live broadcast mentions and signage in the Learn to board area.
+ Video Recap of the participants and sponsors.

5. THE ACTIVE AUDIENCE
TARGET CONSUMER:
+ PROGRESSIVE/ACTIVE
+ 21‐35 YEARS
+ SOUTHERN CALIFORNIA
+ HOUSEHOLD INCOME $50K+
+REACH NEW AND EXISTING CONSUMERS IN THEIR ELEMENT

6. TAKEOVER The SPOTS
+ NORTHWOODS RESORT (56 ROOM HOTEL) MARCH 13TH – 15TH
VIP PARTIES, KARAOKE, LODGING, GIVEAWAYS
+ BEAR MOUNTAIN RESORT SATURDAY MARCH 14TH THROUGH SUNDAY MARCH 15TH
LIVE BROADCAST, CONCERT, LEARN TO SKI PROGRAM, KARAOKE

7. THE CAUSE
Creating Green Awareness in Southern California
+ International Earth Day March 25th
+ The Green Village at Bear Mountain Resorts (Booth Opportunities).
+ Green Pages (mixing the lifestyle with LOHAS)
+ Green Tips (on‐air, print & web campaign.)

8. + Creating Green Awareness in Southern California
+ #1 Snowboarding Park & winter resort in Southern California
+ Reaching active consumers ages 21‐35.
+ Premier Weekend Hotel Takeover
+ Sexy Celebrity Learn to snowboard program for ladies
+ VIP off mountain events
+ 2 days of slope side events
+ 1 Live performance at Bear Mountain Resort
+ Live Broadcast
+ Pre & Post Sno Jam Events
FACT SHEET

9. TASTEMAKER
BEAR MOUNTAIN RESORTS MUSIC
DIGITAL
RADIO TV CONTENT
SnoJAM2009 + PROJECTGREEN
ELEMENT + MEDIA

10. WE MOVE THE CROWD
PRE EVENTS:
+ SNOJAM GIVEAWAYS AT RETAIL & TASTEMAKER EVENTS
ON THE MOUNTAIN:
+ LIVE CONCERT – FASHION –KARAOKE – STAY & PLAY PACKAGES – NIGHT EVENTS
POST EVENTS:
+ POST EVENT CONCERT ST. PATRICKS DAY IN LOS ANGELES

11. SnoJAM2009 + MEASURABLES March 13‐15, 2008
AFTER EFFECT
Details:
The premier Southern California Winter Jam Session
+ PHOTO AND VIDEO RECAP
+ POST PARTY 3/17 FEATURING SNO JAM
MARCH 13‐15
ARTIST(S)
+ VIRAL RECAP ON ALL ONLINE PARTNERS
+ THANK YOU MENTIONS ON 93.5 THE BEAT

12. + 6 Week Radio campaign and Live Broadcast on at Bear Mountain Resort.
Reaching over 500,000 93.5 The Beat FM listeners.
+ 4 Week TV Campaign inside Coffee Bean, Jack in the Box, Juice it Up & Robeks.
Reaching over 700,000 consumers in popular retail locations.
+ 8 Eblasts sent out to digital opt‐in social networks: Fusicololgy,
going.com, thebeatfm.com, myspace, facebook etc.
Reaching over 200,000 subscribers.
+ Signage & Booth opportunities at Bear Mountain Resort March 13th‐15th.
Daily exposure: 2000 people per day.
+ Concert on the mountain featuring a hit recording artist Saturday 3/14/09.
Estimated attendance: 3500
+ Signage and pop‐up store opportunities @ The Block Hotel
+ Karaoke/comedy party at Bear Mountain Lodge & The Block Hotel
+ Drive traffic to retail locations with lift tickets & stay and play packages.
MEASURABLES