Presentation of the risks and opportunities associated with Enterprise 2.0, joint presentation with Tom Jenkins, Executive Chairman and Chief Strategy Officer Open Text
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Candy & Aspirin In Action At Boston Enterprise 20 Event
1. Foundation of Enterprise 2.0
Experience the Power of People, Content & Processes
Tom Jenkins Daniel Kraft
Executive Chairman & Chief Strategy Officer President Web Solutions Group
Open Text Corporation Open Text Corporation
12. Goals
Serve visitors with
real time requests
for replay
Large amounts of
custom game
video and images
Solution
Bundling video
content for better
customer loyalty
Right management
with solid DAM
Single access
point for all content
13. Goals
Drive visitors to
aquarium through
interactive site
experience
Generate excitement
by targeted
audience
Solution
applications to plan
trip experience
Share pictures via
Flickr
Targeted experience
both on site and in
aquarium
14. Leverage the Power of User Generated Content
Peer-based relevancy and structure
Blogs, wikis, forums allow visitors to connect
with peers
Like-minded visitors add value to experience
Engage the visitor
Combine user generated content with
organized content for optimal value
Offer a platform
Web 2.0 is here – allow visitors to engage on
your site
Be the source for targeted conversation
20. Optimize with Popular to Social Environments
Leverage What Works
YouTube, Flickr, Facebook have high adoption, embrace don’t recreate
Keep it Familiar
Engaged visitors with interaction to familiar social environments
Embrace the environments your visitors live in today
Keep it Simple
Allow for interaction between sites
Provide a forum to expose added value to social sites
25. Goals
Government agency
looking to provide
citizens with targeted
information
Provide value to
online visitors of all
ages, interests, needs
Solutions
Taxonomies used
during creation for
site organization
Folksonomies and
social tagging allowed
visitors to better
control relevancy
Faceted search
delivered additional
value
27. Foundation of Enterprise 2.0
Experience the Power of People, Content & Processes
Thank you!
Tom Jenkins Daniel Kraft
Executive Chairman & Chief Strategy Officer President Web Solutions Group
Open Text Corporation Open Text Corporation