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GradGears’ mission is to increase completion rates among community college students
                 nationwide and accelerate their path to completion

               Catalina Ruiz-Healy, Founder + CEO
                         Catalina@gradguru.org
Problem: 3/4 students who enter
community college drop out (NCES 2012)

Poor academic preparation
Difficult financial and personal situations
Lack of college know-how/culture
Unclear path to completion
Under-resourced institutional support
Weak peer-to-peer support mechanisms
      Sources: Community College Research Center; American Association of Community Colleges; Public Agenda,
                                                                      National Center on Education Statistics.
Solution: A Community College Advisor
            in Your Pocket!
 GradGuru is a student-centered interactive mobile platform that
informs, motivates, and connects students. We guide them
   to make better decisions that lead to finishing school faster.




                             GRadGuru is a cost efficient and
                               scalable way to improve our
                              completion and success rates
                             --Vice President and Dean, Student Services,
                                     Bay Area Community College
Information*Training*Management
                                   Download GradGuru on iTunes!




                                                  Training:
        Information:                                                              Management
                                         Nudges delivered about positive   With GradBadge, GradGuru will
Deadlines and ‘to-dos’ delivered
                                          evidence-based behaviors and        enable peer-to-peer support,
   with specific instructions
                                         stored for future reference and           encouragement
                                                     sharing
Business Model
          Key Partners                   Key Activities                    VALUE PROP                          Customer Relationship                Customers

Expansion Bridge                    Platform/network           Get the info you need to make better
(managing technology risk)          management                 decisions (information+ training)         Communities
                                                                                                                                                 12 million
                                    Research/evidence          Get out of school faster                  Automated personalized               Community College
Community Colleges
(where our primary users are)       translation                                                          messaging                               Students
                                                               Better experience at school
                                    Custom messaging
Community College Support                                      Savings on tuition, opportunity cost of   Personal Assistance
Infrastructure, e.g. Chancellor’s   Custom data collection     being in school, books, etc
Office, student organizations,                                                                            Consulting/Co-creation
American Association of             Data management            Build social capital (management)
Community Colleges                                                                                                                         1132 Community College
American College Counseling         Data analytics
Association                                                                                                                                 Districts and Campuses
                                                               Cost efficient and scalable way
(marketing alliances)                                            to higher completion and
                                    Key Resources                                                        Distribution Channels
                                                                       success rates
Users
                                    Money                                                                Community colleges
(customer feedback)                                            Better completion rates
                                    Engineers                                                            High School partners
                                                               Customization for each school
                                    Designer                                                             CC matriculation partners
                                                               Data enables better allocation of                                          Student-serving nonprofits
                                    Data analytics person      resources
                                                                                                         Student-Serving nonprofits
                                    Sales People               Data allows better evaluation
                                                                                                         Students
                                    Servers                    Low Cost way to support dwindling
                                                                                                         Word of Mouth
                                                               resource (counselors and advisors)
                                    Databases
                                                                                                         Facebook
                                                               Easy implementation+No technology
                                                               risk
                                                                                                         SEO

                                                                                                         Sales Force

Cost Structure                                                                       Revenue Streams
                                                                                     FREE Downloads and Messaging to Students
People (Developers, Designers, Engineers)                                            Subscription for messaging, data collection
Marketing and Sales (focused on raising awareness/discovery)                         Fees for data analytics, lead generation
                                                                                     Licensing for console access and custom messaging/data collection ability
Our Special Sauce
Design and approach focused on community
college students
Proprietary research database of hundreds of
catalogued, actionable, evidence-based
“nudges” that shift behavior
Proprietary data collection system & algorithm
Scalable peer-to-peer management with social
network
User Acquisition
Regional Approach
Direct Marketing to Students
    Community College campuses
    Word-of-mouth Marketing
    Facebook, Twitter, BLog
Sales Force
    Community College Campuses: Deans and Vice Presidents of
    Student Services; Counselors and Advisors
    Community College Districts: Chancellors and Vice-
    Chancellors for Student Services, Technology
    Student-serving nonprofits: college success, scholarship
    providers
Competition
       Name/Product         Info          Training       Mgmt            Legal       Mobile/               Info
                            (dates,        (Nudges/      (Support/                             Market
         Function                                                        Status       Web                Delivery
                          deadlines)      Reminders)   Encouragement)


          GradGears           X               X            P2P            Non-         M       CC only   Push Mobile
                                                                          profit
        PersistencePlus       X               X            C2S          For Profit     M       Cc+4 yr   Push Mobile

        AcademyOne’s
                              X                                         For Profit     M        4 yr       Static
        Academic GPS

      Blackboard Mobile       X                                         For Profit     M       Cc+4 yr     Static


            Myedu             X                            P2P          For Profit     W       Cc+4 yr    Push Web

                                                                                                High
         Collegesnaps         X               X                         For Profit     M                  Push Web
                                                                                                School

P2P= Peer to peer
C2S=College to student

                                       “Information, Training, Management” Schema borrowed from College Summit
Timeline & Milestones
                                                                                 2012             2013                 2014              2015            2016
  USERS
                                                           # of Campuses 	              11 	                 30 	             100 	            300 	           600
                                               Total Cumulative Downloads 	          1,000 	              6,800 	          32,600 	        116,400         312,600
                                         Total Cumulative Consistent Users 	           900 	              6,120 	          29,340 	        104,760         281,340
                                                 Capture Rate per Campus            2.05%                8.05%             9.06%           11.96%          18.46%

                                                                                                GradGuru            Drop Or Not         Pathway
  PRODUCT RELEASES                                                           GradGuru ios        Android              Module            Planner
                                                                                                GradBadge
                                                                                                 Console
  REVENUE
                       Fees for Messaging/Data Collection Campuses - First
                                                                     Year                   	            42,750 	         182,250 	        492,750         857,250
     Assumes 15%
                      Messaging/Data Collection to Campuses - Subsequent
      Capture rate                                                  Years                                       	          28,500 	        121,500         328,500
                                                            Data Analytics                                      	          75,000 	        225,000 	       450,000
                                                                  Console                   	             5,000 	          75,000 	        225,000 	       450,000
                                               Sub-Total Earned Revenues 	                - 	            47,750 	         367,170 	      1,049,880 	      1,993,170

                                             Sub-Total Grant Contributions 	       40,000 	          220,000 	            240,000 	        180,000 	       200,000

                                                        TOTAL IN-FLOWS 	           40,000 	          267,750 	            607,170 	      1,229,880 	      2,193,170
  EXPENSES
                                                      TOTAL OUT-FLOWS 	            38,500 	          253,500 	            566,318 	      1,246,775 	      1,940,783

                      Cash-On-Hand End of Year                               	      1,500 	              15,750 	          56,602 	         39,707 	       292,094
                                                        Persons on Salary                 	                   2 	               7 	             10 	            14

                                                         Consistent Users 	             900 	             6,120 	          29,340 	        104,760 	       281,340

  IMPACT                        Year of Impact on Completion Timeline            2017             2018                 2019              2020            2021
  Students Impacted
Number Impacted, Resulting in Completing One Year Faster (10% of users)      	         90   	            612    	           2,934   	       10,476   	       28,134
                           Cumulative Students who Save 1 Years of Study     	         90   	            702    	           3,636   	       14,112   	       42,246
  Assumes CA Avg $1104                   Total Fees Avoided (five year lag)   	     99,360   	        775,008    	       4,014,144   	   15,579,648   	   46,639,584
        Per year                                 Cumulative Fees Saved       	     99,360   	        874,368    	       4,888,512   	   20,468,160   	   67,107,744
Team, Board & Advisors
Team                                      Alicia Morga, technology
                                          entrepreneur
   Catalina Ruiz-Healy, CEO +
                                          Deborah Rappaport, Rappaport
   Founder
                                          Family Foundation
   Silvino Leon, CTO
                                          John M. Rogers, Gryphon Investors
   Lili Mano, Community Manager
                                          Jessie Ryan, Campaign for College
                                          Opportunity
Board+Advisors
                                          Fred Sherman, Former Vice-
   Melinda Karp, Community College        Chancellor for Technology, DeAnza
   Research Center, Columbia              Foothill
   University
                                          Kioma Valenzuela, Sweeter, Inc.
   Jonathan Kevles, AECOM                 (former community college student)

   Tina Lee, Office of Comptroller John   Consuelo Valverde, Expansion Bridge
   Chiang

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GradGears Deck

  • 1. GradGears’ mission is to increase completion rates among community college students nationwide and accelerate their path to completion Catalina Ruiz-Healy, Founder + CEO Catalina@gradguru.org
  • 2. Problem: 3/4 students who enter community college drop out (NCES 2012) Poor academic preparation Difficult financial and personal situations Lack of college know-how/culture Unclear path to completion Under-resourced institutional support Weak peer-to-peer support mechanisms Sources: Community College Research Center; American Association of Community Colleges; Public Agenda, National Center on Education Statistics.
  • 3. Solution: A Community College Advisor in Your Pocket! GradGuru is a student-centered interactive mobile platform that informs, motivates, and connects students. We guide them to make better decisions that lead to finishing school faster. GRadGuru is a cost efficient and scalable way to improve our completion and success rates --Vice President and Dean, Student Services, Bay Area Community College
  • 4. Information*Training*Management Download GradGuru on iTunes! Training: Information: Management Nudges delivered about positive With GradBadge, GradGuru will Deadlines and ‘to-dos’ delivered evidence-based behaviors and enable peer-to-peer support, with specific instructions stored for future reference and encouragement sharing
  • 5. Business Model Key Partners Key Activities VALUE PROP Customer Relationship Customers Expansion Bridge Platform/network Get the info you need to make better (managing technology risk) management decisions (information+ training) Communities 12 million Research/evidence Get out of school faster Automated personalized Community College Community Colleges (where our primary users are) translation messaging Students Better experience at school Custom messaging Community College Support Savings on tuition, opportunity cost of Personal Assistance Infrastructure, e.g. Chancellor’s Custom data collection being in school, books, etc Office, student organizations, Consulting/Co-creation American Association of Data management Build social capital (management) Community Colleges 1132 Community College American College Counseling Data analytics Association Districts and Campuses Cost efficient and scalable way (marketing alliances) to higher completion and Key Resources Distribution Channels success rates Users Money Community colleges (customer feedback) Better completion rates Engineers High School partners Customization for each school Designer CC matriculation partners Data enables better allocation of Student-serving nonprofits Data analytics person resources Student-Serving nonprofits Sales People Data allows better evaluation Students Servers Low Cost way to support dwindling Word of Mouth resource (counselors and advisors) Databases Facebook Easy implementation+No technology risk SEO Sales Force Cost Structure Revenue Streams FREE Downloads and Messaging to Students People (Developers, Designers, Engineers) Subscription for messaging, data collection Marketing and Sales (focused on raising awareness/discovery) Fees for data analytics, lead generation Licensing for console access and custom messaging/data collection ability
  • 6. Our Special Sauce Design and approach focused on community college students Proprietary research database of hundreds of catalogued, actionable, evidence-based “nudges” that shift behavior Proprietary data collection system & algorithm Scalable peer-to-peer management with social network
  • 7. User Acquisition Regional Approach Direct Marketing to Students Community College campuses Word-of-mouth Marketing Facebook, Twitter, BLog Sales Force Community College Campuses: Deans and Vice Presidents of Student Services; Counselors and Advisors Community College Districts: Chancellors and Vice- Chancellors for Student Services, Technology Student-serving nonprofits: college success, scholarship providers
  • 8. Competition Name/Product Info Training Mgmt Legal Mobile/ Info (dates, (Nudges/ (Support/ Market Function Status Web Delivery deadlines) Reminders) Encouragement) GradGears X X P2P Non- M CC only Push Mobile profit PersistencePlus X X C2S For Profit M Cc+4 yr Push Mobile AcademyOne’s X For Profit M 4 yr Static Academic GPS Blackboard Mobile X For Profit M Cc+4 yr Static Myedu X P2P For Profit W Cc+4 yr Push Web High Collegesnaps X X For Profit M Push Web School P2P= Peer to peer C2S=College to student “Information, Training, Management” Schema borrowed from College Summit
  • 9. Timeline & Milestones 2012 2013 2014 2015 2016 USERS # of Campuses 11 30 100 300 600 Total Cumulative Downloads 1,000 6,800 32,600 116,400 312,600 Total Cumulative Consistent Users 900 6,120 29,340 104,760 281,340 Capture Rate per Campus 2.05% 8.05% 9.06% 11.96% 18.46% GradGuru Drop Or Not Pathway PRODUCT RELEASES GradGuru ios Android Module Planner GradBadge Console REVENUE Fees for Messaging/Data Collection Campuses - First Year 42,750 182,250 492,750 857,250 Assumes 15% Messaging/Data Collection to Campuses - Subsequent Capture rate Years 28,500 121,500 328,500 Data Analytics 75,000 225,000 450,000 Console 5,000 75,000 225,000 450,000 Sub-Total Earned Revenues - 47,750 367,170 1,049,880 1,993,170 Sub-Total Grant Contributions 40,000 220,000 240,000 180,000 200,000 TOTAL IN-FLOWS 40,000 267,750 607,170 1,229,880 2,193,170 EXPENSES TOTAL OUT-FLOWS 38,500 253,500 566,318 1,246,775 1,940,783 Cash-On-Hand End of Year 1,500 15,750 56,602 39,707 292,094 Persons on Salary 2 7 10 14 Consistent Users 900 6,120 29,340 104,760 281,340 IMPACT Year of Impact on Completion Timeline 2017 2018 2019 2020 2021 Students Impacted Number Impacted, Resulting in Completing One Year Faster (10% of users) 90 612 2,934 10,476 28,134 Cumulative Students who Save 1 Years of Study 90 702 3,636 14,112 42,246 Assumes CA Avg $1104 Total Fees Avoided (five year lag) 99,360 775,008 4,014,144 15,579,648 46,639,584 Per year Cumulative Fees Saved 99,360 874,368 4,888,512 20,468,160 67,107,744
  • 10. Team, Board & Advisors Team Alicia Morga, technology entrepreneur Catalina Ruiz-Healy, CEO + Deborah Rappaport, Rappaport Founder Family Foundation Silvino Leon, CTO John M. Rogers, Gryphon Investors Lili Mano, Community Manager Jessie Ryan, Campaign for College Opportunity Board+Advisors Fred Sherman, Former Vice- Melinda Karp, Community College Chancellor for Technology, DeAnza Research Center, Columbia Foothill University Kioma Valenzuela, Sweeter, Inc. Jonathan Kevles, AECOM (former community college student) Tina Lee, Office of Comptroller John Consuelo Valverde, Expansion Bridge Chiang

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