1. Improving Questions on 22 Chapters Myrtle Frantilla April 2011 http://myrtlefrantilla.blogspot.com/ 1

2. Ch 3: Gathering Information and Scanning the Environment April 2011 Avellana - Frantilla http://myrtlefrantilla.blogspot.com/

3. What is considered Internal Records and Marketing Intelligence? Order-to-Payment Cycle Sales Information System Database/Warehousing/Data Mining Marketing Intelligence System All of the above 3 http://kavellana.blogspot.com

4. 1. Which is NOT a technological aspect included in shaping the business landscape? Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change Order to Payment Cycle 4 http://kavellana.blogspot.com

6. Pace of change

7. Opportunities for innovation

8. Varying R&D budgets

9. Increased regulation of change5 http://kavellana.blogspot.com

10. Internal Records and Marketing Intelligence Sales Information System Order-to-Payment Cycle Marketing Intelligence System Databases, Warehousing, Data Mining 6 http://kavellana.blogspot.com

11. 1. Which is NOT a technological aspect included in shaping the business landscape? Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change Order to Payment Cycle 7 http://kavellana.blogspot.com

12. Ch 13: Developing Price Strategies and Programs Bohong Li - Frantilla http://myrtlefrantilla.blogspot.com/

13. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”? A. Determine demand B. Select pricing method C. Analyze competitor price mix D. Select the price objective E. Select final price

14. 2. There are six steps in setting price. In the following steps, What is the fourth step? A. Determine demand B. Select pricing method C. Analyze competitor price mix D. Select the price objective E. Select final price

15. 11 Steps in Setting Price Select the price objective Determine demand Estimate costs Analyze competitor price mix Select pricing method Select final price

16. 2. There are six steps in setting price. In the following steps, What is the fourth step? A. Determine demand B. Select pricing method C. Analyze competitor price mix D. Select the price objective E. Select final price

17. Ch 5: Creating Customer Value, Satisfaction, and Loyalty April 2011 Cabunilas- Frantilla http://myrtlefrantilla.blogspot.com/

18. 4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs. Performance Marketing Quality Variation None of the Above Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com

19. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs. True False Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com

20. Concept 3: Product and Service Quality QUALITY? WHAT IS Fitness for use? Freedom from variation? Conformance to requirements? Is the total feature and characteristic of a product or service that has an ability to satisfy needs. QUALITY Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com

21. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs. True False Kotler, Keller, Marketing Management, 13th ed. http://cabunilasmichelle.blogspot.com

22. http://jankenneth-obar.blogspot.com Ch 17: Designing and Managing Integrated Marketing Communication April 15, 2011 Obar - Frantilla

23. http://jankenneth-obar.blogspot.com This is the part of the receiver’s response that the receiver communicates back to the sender? Reply Response Feedback Reaction Comment 19

24. http://jankenneth-obar.blogspot.com 4. ________ is the part of the receiver’s response that the receiver communicates back to the sender. Reply Response Feedback Reaction Comment 20

25. http://jankenneth-obar.blogspot.com 8 Elements of the Communication Process 21

26. http://jankenneth-obar.blogspot.com Feedback: The part of receiver’s response that the receiver communicates back to the sender 22

27. http://jankenneth-obar.blogspot.com 4. ________ is the part of the receiver’s response that the receiver communicates back to the sender. Reply Response Feedback Reaction Comment 23

28. 24 Ch10: Identifying Market Segments &Targets April 14, 2011 Turingan - Frantilla http://sheilanorturingan.blogspot.com

29. 5. Market Segmentation means? Identifying distinct group of buyers. Selecting market segment/s to enter. Communicating the benefits of the company’s market offering. Connecting with all customers in large, broad or diverse market. All of the above 25 http://sheilanorturingan.blogspot.com

30. 5. Which of the following best describes Market Segmentation? Identifying distinct group of buyers. Selecting market segment/s to enter. Communicating the benefits of the company’s market offering. Connecting with all customers in large, broad or diverse market. All of the above 26 http://sheilanorturingan.blogspot.com

31. 27 To compete more effectively:TARGET MARKETING Market Segmentation >identify distinct groups Market Targeting >select segment to enter Market Positioning >communicate offering http://sheilanorturingan.blogspot.com

32. 28 Market Segmentation defined as: > identifying distinct groups of buyers who differ in their needs and preferences http://sheilanorturingan.blogspot.com

33. Identifying consumers throughSegment Marketing Market segment Group based on similar needs &wants Decide which to target http://sheilanorturingan.blogspot.com

34. 5. Which of the following best describes Market Segmentation? Identifying distinct group of buyers. Selecting market segment/s to enter. Communicating the benefits of the company’s market offering. Connecting with all customers in large, broad or diverse market. All of the above 30 http://sheilanorturingan.blogspot.com

35. April 2011 Wenceslao - Frantilla

37. 6. What should be done when Developing Brand Strategies? Devise Brand Strategy Establish image dimensions Choose Brand Elements All of the Above None of the Above

39. 6. What should be done when Developing Brand Strategies? Devise Brand Strategy Establish image dimensions Choose Brand Elements All of the Above None of the Above

40. 36 Top 10 Learning Questions for Chapter 06 : Analyzing Consumer Markets Fidel - Frantilla April 15, 2011 http://rustie27.blogspot.com/

41. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ? Market Risks Perceived Risks Organizational Risks Money Risks None of the Above http://rustie27.blogspot.com/

42. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? Market Risks Perceived Risks Organizational Risks Money Risks None of the Above http://rustie27.blogspot.com/

43. Concept # 10Perceived Risk Functional Physical Financial Social Psychological Time http://rustie27.blogspot.com/

44. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? Market Risks Perceived Risks Organizational Risks Money Risks None of the Above http://rustie27.blogspot.com/

45. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Gan - Frantilla April 2011 http://taeyangxinyi.blogspot.com

46. Which of the following is not a role on a brand portfolio? Cash Cows Flankers Low-End Entry Level Niche Marketer High-End Prestige http://taeyangxinyi.blogspot.com 39

47. 8. All of which are roles of a brand portfolio except _______________? Cash Cows Flankers Low-End Entry Level Niche Marketer High-End Prestige http://taeyangxinyi.blogspot.com 39

48. Brand Roles on a Brand PortfolioWhat brand type is the product? 40 CASH COWS FLANKERS HIGH-END PRESTIGE LOW-END ENTRY LEVEL From Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com

49. Niche is a type of market segmentation, not a role on a brand portfolio 41 FLANKERS Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position CASH COWS Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support LOW-END ENTRY LEVEL Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand HIGH-END PRESTIGE Brands that add prestige and credibility to the entire portfolio From Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com

50. 8. All of which are roles of a brand portfolio except _______________? Cash Cows Flankers Low-End Entry Level Niche Marketer High-End Prestige http://taeyangxinyi.blogspot.com 39

51. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21st Century Abendan - Frantilla April 2011

52. The following are examples of communication channels except: Clear’s Black Valentines Event McDonald’s “BF/GF” TV ad Sun Life door-to-door agents P.Noy’s campaign posters None of the above 48

53. 9. Which is NOT an example of communication channels? Clear’s Black Valentines Event McDonald’s “BF/GF” TV ad Sun Life door-to-door agents P.Noy’s campaign posters None of the above 49

54. Marketers may use different kinds of Marketing Channels Communication Channels Examples: print events radio tv billboards

55. Marketers may use different kinds of Marketing Channels Distribution Channels Examples: wholesalers door to door agents retailers

56. Marketers may use different kinds of Marketing Channels Service Channels Example: warehouses banks

57. 9. The following are examples of communication channels except: Clear’s Black Valentines Event McDonald’s “BF/GF” TV ad Sun Life door-to-door agents P.Noy’s campaign posters None of the above 53

58. Silubrico - Frantilla

60. 10. All of which are included in Business Unit Strategic Planning Process except Business Mission SWOT analysis Goal Formulation Strategy Formulation Marketing Innovation

69. 10. All of which are included in Business Unit Strategic Planning Process except Business Mission SWOT analysis Goal Formulation Strategy Formulation Marketing Innovation

70. Gura Guray - Frantilla

72. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________ Style Feasibility Believability Technological None of the above

74. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________ Style Feasibility Believability Technological None of the above

75. Zaragoza – Frantilla

77. 12. All of which are companies’ goal in market positioning except Greatest market share Product quality leadership Largest Market Skimming Product price leadership Maximum current profit

80. 12. All of which are companies’ goal in market positioning except Greatest market share Product quality leadership Largest Market Skimming Product price leadership Maximum current profit

81. Serranno - Frantilla Serrano - Frantilla

83. 13. Which of the following is NOT a type of Marketing Control? Annual Plan Control Efficiency Control Cost Control Profitability Control Strategic Control

89. 13. Which of the following is NOT a type of Marketing Control? Annual Plan Control Efficiency Control Cost Control Profitability Control Strategic Control

90. Quizon - Frantilla

92. 14. What is NOT a decision that management faces in consumer – goods market testing? How many cities? Which cities? Length of test What information None of the above

97. 14. What is NOT a decision that management faces in consumer – goods market testing? How many cities? Which cities? Length of test What information None of the above

100. 15. ______ is a kind of business orientation that puts the customer at the heart of the business. Product Orientation Geographical Orientation Market Orientation Competence Orientation None of the Above

103. 15. ______ is a kind of business orientation that puts the customer at the heart of the business. Product Orientation Geographical Orientation Market Orientation Competence Orientation None of the Above

106. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision Telephone Interview Online Interview Personal Interview Mail Questionnaire Both A&B

109. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervision Telephone Interview Online Interview Personal Interview Mail Questionnaire Both A&B

112. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products? Informative advertising Persuasive advertising Reminder advertising Reinforcement advertising None of the above

114. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products? Informative advertising Persuasive advertising Reminder advertising Reinforcement advertising None of the above

117. 18. ____ is NOT included in stages of Internationalization. No regular export activities Market products/services internationally Export via independent agents Establish sales subsidiaries Establish production facilities abroad

119. 18. ____ is NOT included in stages of Internationalization. No regular export activities Market products/services internationally Export via independent agents Establish sales subsidiaries Establish production facilities abroad

122. 19. ____ is not a characteristic that distinguishes business market from consumer market. Fewer, larger buyers Close supplier-customer relationship Elastic demand Fluctuating demand Geographically concentrated buyers

124. 19. ____ is not a characteristic that distinguishes business market from consumer market. Fewer, larger buyers Close supplier-customer relationship Elastic demand Fluctuating demand Geographically concentrated buyers

127. 20. Which among the following is NOT a part of Wholesaling function? Selling and Promoting Bulk Breaking Management services and counseling Buying and assortment building Cost Bearing

131. 20. Which among the following is NOT a part of Wholesaling function? Selling and Promoting Bulk Breaking Management services and counseling Buying and assortment building Cost Bearing

132. Improving Questions on 22 Chapters Myrtle Frantilla April 2011 http://myrtlefrantilla.blogspot.com/ 128