What will be the Social Media trends in 2014? Some of these began to blossom in 2013 but this will be the year that they come into fruition and stake their own claim as to a key pillar of your social media marketing plans over the next 12 months.

1. SOCIAL MEDIA IN 2014

2. KEY STATISTICS
INSTAGRAM
150 million
users
FACEBOOK
1.2 billion users
VINE
40 million
users
GOOGLE+
540 million users
TWITTER
200 million
users
PINTEREST
70 million
users
SNAPCHAT
10 million
users
60% of social media time is spent not on desktop computers but on smartphones and tablets
Facebook drives 7x more engagement than Twitter
Snapchat is a smaller network than WhatsApp but exceeds it in terms of time spent per user
mycleveragency.com
Sources:
Business Insider
Wikipedia
Mashable
Social Media Today

3. FACEBOOK CRM
Why would you not want your current customer base to
become social fans?
Custom audiences allow brands and advertisers to send
Facebook ads to a specific set of users with who they have
established a relationship on/off Facebook. This allows
businesses to reconnect with existing
customers/fans/contacts.
Differentiate your custom audiences based on the
information you collect about your customers to serve
them different messages.
#myclevertip: Different users have different needs and
respond better to different advertising messages.
#myclevertip: Leverage ‘Lookalike’ audiences to find
people who are similar to your current customers.
mycleveragency.com

4. ADS & REMARKETING
1
A user visits the S/S section of the Curvy Kate website.
2
Ads partner tells Twitter that the user can be included
in @CurvyKates’ In Market for S/S Lingerie audience.
Social media advertising budgets will be on the rise,
as there is more competition to get content.
Great content doesn’t always achieve the visibility it
deserves, which is why spend will be on the rise.
Remarketing through Facebook and Twitter will give
people that gentle reminder about your brand once
they’ve been on the site.
#myclevertip: If you’re running a microsite campaign,
leverage ad aspect to retarget people who’ve been on
the site.
#mycleverfact: Play around with different targeting
combinations to reach the maximum number of users.
In Market for
S/S Lingerie
3
That same user sees a highly relevant Promoted Tweet
from @CurvyKate in their Twitter timeline.
Curvy Kate @CurvyKate
See our S/S Collection available now at
Very.co.uk with 20% off until Monday!
Promoted by Curvy Kate
mycleveragency.com

5. EMERGING PLATFORMS
In 2013 we saw the rise of Snapchat and Vine, hitting
the mainstream and showing off brand’s creativeness.
As the larger social media channels become more and
more saturated by brands and corporate messages,
emerging platforms e.g. Snapchat and Vine, allow for
brands to be ‘fun’ and ‘spontaneous’.
Brands are going to compete for who can produce
the shortest piece of content with the biggest impact
on their fans.
#myclevertip: Don’t worry if it’s not popular in 6
months or in a year. If people are using it now, think
how to leverage it.
mycleveragency.com

6. MOBILE... AGAIN
Not the first or last time you’ll hear it, but mobile will
be another key player in 2014.
24m daily users access in the UK access Facebook via
their mobile, that’s over 83% of the daily audience.
Facebook still doesn’t support custom apps on mobile
browsers. Users on mobile devices who try to access
an app from its Facebook URL will be redirected to
the timeline of the Facebook page.
Images will continue to play a massive part of social
media but there’ll be a huge uptake of brands
using video.
#myclevertip: Create mobile friendly, responsive apps.
#myclevertip: Utilise platforms that are mobile only
e.g. Instagram & Vine.
mycleveragency.com

7. G oogle + is no longer an option b u t a m u st
Claims of 500+ million active users may be slightly
exaggerated, but with recent changes to Google’s
algorthim and the popularity of hangouts this
could change.
Also consider that YouTube’s comment section has
been redesigned and requires a Google+ account
to comment.
Brands love Google+ because it’s so visual and GIFs
are shown best on the platform. Lets be honest,
everyone loves a GIF.
#myclevertip: Use Google+ communities to find
people who are interested in similar areas to
your business.
#myclevertip: Use Hangouts to show the personal
side of the brand.
mycleveragency.com

8. MULTI-PLATFORM INTEGRATION
Running Facebook competitions just won’t cut it in
2014, unless it’s something very very good.
Leverage social APIs, like Facebook, Twitter,
Instagram and Google+ to create a integrated
experience for the user.
Benefit from the growing impact of social search by
sharing campaign content socially.
Tap into your own – and external – communities
across multiple social networks.
#myclevertip: Don’t fall behind and solely be a
Facebook competitions brand, expand your ideas and
be creative.
#myclevertip: The more channels, the increased
likelihood of engagement.
#myclevertip: Depict what your goals are at the start
of the campaign, as success is different to
all stakeholders.
mycleveragency.com

9. MORE UGC
Brands love it when people create content with their
product but other users are going to appreciate it
more in the coming year.
The more unique and interesting content that will be
created will be more appreciated.
Advocate your fans by sharing their UGC on
your website.
Product reviews are usually boring and over rational,
UGC changes this. UGC is expressive, interesting and
most of all fun.
#myclevertip: User-generated content creates loyalty
and puts the fan or customer in the driving seat,
which generates sales!
mycleveragency.com

10. RISE OF VIDEO
Videos will continue their upward ascent in the social
media marketing toolbox hierarchy. In particular
short videos.
People hate wasting time and decide whether or not
to watch based on the length of the video.
Brands may not be using YouTube as much as they
once did but short video is here to stay (well, at least
for 6 months).
Try them out before 2104 sets in and then you should
be ready to take advantage of this video
marketing technique.
#myclevertip: Link your Instagram account to your
Facebook account
mycleveragency.com

11. REAL TIME MARKETING
It’s not the easiest thing to get right straight away but
the benefits are worth it.
The challenge is to ensure that the content is relevant
to the audience, interesting and most
importantly shareable.
Fans increasingly access these real-time events on
mobile devices, so make sure that your marketing
works well in mobile channels.
#myclevertip: Watch Twitter, news sites and other
sources to know what’s going on and how your brand
can leverage current events.
#myclevertip: Need help leveraging current events?
Check out our editorial content calendar for 2014!
mycleveragency.com

12. OFFLINE & SOCIAL
Billboards and offline integration with social really
began to take off in 2013, but 2014 will be the year
that we see more and more billboards include
social aspects.
Pay with tweet discounts will help smaller business’
spread the word and drive additional footfall to the
physical stores.
AMEX synced with Twitter in Feb 2013 but expect
more banks and card companies to do the same.
mycleveragency.com

13. 100% OF YOUR SOCIAL CHANNEL COVERED
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