2. Marketers are constantly listening, looking for ways to maximize opportunities,
leverage relationships, and connect to people. And while anyone can be a good
listener, doing so as a marketer requires a fair amount of analysis—it’s an active
process, not a passive one. By being trained in customer analysis, focus groups,
and audience alignment, you’ll start to learn how to really listen to what your
stakeholders want—and that’s a good thing no matter what you do.

3. Thanks to technical developments like Google Analytics, marketing professionals have
unprecedented levels of audience insight. But that’s not what’s really important—a
huge part of marketing means interpreting that data to understand and target the
right segments of an audience.

4. Every job requires a certain amount of shape-shifting. Think: While some managers
like to communicate via email, others prefer to be updated informally throughout the
week via ad hoc meetings. While some employees like to have clear parameters of
their weekly tasks, others prefer to work autonomously. And knowing how to read
people and understand those needs and wants will help you communicate effectively
with managers, team members, and direct reports alike.

5. Today’s marketers are on a budget. Especially for the average startup or small
business that doesn’t have the budget for advertisements, there is no other
choice but to hack growth—to reach the maximum number of people with the
minimum amount of resources.

6. Marketers have to be aware of what’s going on in their industries. This means they
read, go to parties, try to figure out what’s going on in pop culture, and generally pay
attention to the zeitgeist.

7. The AMCAT is India’s first employability assessment test that help fresh graduates
to get their first job quickly and efficiently.