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                                                                          INSIDE: The Battle Over the Constitution


                                                       working for a
                                                          U.S. company—
                                                     in Shanghai

                                                                                                 willing to work
                                                                                               for one fifth of
                                        designing
                                                                                                   what you make
                                             the smallest
                                          handheld
                                                ever




                                                                                         thinking up
                                                                                             the next
                                                                                           Google




                                  Meet Your Competition
                                  Millions of young people in places like China and India are going
                                           after the same jobs you are: What globalization means to you
ISSN # 15251292 VOL. # 138 NO.1
lobali
 CHINA GRADUATES
    FIVE TIMES MORE
ENGINEERS
  THAN THE U.S.




        W                                         hen your computer
                                                  crashes in the mid-
                                                  dle of a late-night
                                                  homework session
                                                  and you call a help
                                                  line, there’s a good
   chance in this era of globalization that the friendly person
                                                                             For so many years, America’s economy was so dominant
   assisting you is on the other side of the world, possibly in
                                                                          on the world stage, so out front in so many key areas, that
   Bangalore, India’s high-tech capital.
                                                                          we fell into the habit of thinking we were competing large-
        Bangalore is home to not only Indian firms, but also to out-
                                                                          ly against ourselves. If we fell behind in one area or anoth-
   posts of American companies like Dell, IBM, and Delta Airlines,
                                                                          er—whether it was math and science skills, broadband
   which in recent years have been hiring Indians to handle jobs
                                                                          capacity, or wireless infrastructure—we took the view that:
   outsourced from the U.S. Well-educated, ambitious, and fluent
                                                                          “Oh well, we’ll fix that problem when we get to it. After all,
   in English, young Indians cost a lot less than their American
                                                                          we’re just competing against ourselves.”
   counterparts: A call-center employee in Bangalore makes
                                                                             In recent years, though, with the leveling of the global
   around $5,000 a year, compared with about $25,000 in the U.S.
                                                                          playing field, it should be apparent that we are not just com-
        Today, there are 160,000 people in high-tech jobs in Bangalore,
                                                                          peting against ourselves. The opening up of countries like
   and they’re doing a lot more than answering help-line calls.
                                                                          India, China, and Russia means that their young people can
   Someone in India (or China, South Korea, or elsewhere) may be
                                                                          plug and play—connect, collaborate, and compete—more
   preparing your parents’ tax returns, reading your X-rays, or writ-
                                                                          easily and cheaply than ever before. And they are. We, alas,
   ing software you’ll soon be using. Globalization has entered a
                                                                          are still coasting along as if we have all the time in the world.
                                                                                                                                              TOP: EYEPRESS




   new phase, with critical implications for all Americans, espe-
                                                                             “Today, the most profound thing to me is the fact that a
   cially young people. New York Times Op-Ed columnist Thomas
                                                                          14-year-old in Romania or Bangalore or the [former] Soviet
   L. Friedman wonders if the U.S. is ready for the challenge.


   12                          UPFRONT • UPFRONTMAGAZINE.COM
zation:
                                                                                                           COVER STORY




The Challenge to America
                                                               By Thomas L. Friedman
                                                                                                                  ONE THIRD OF
Computers and the Internet                                                                                         INDIA’S COLLEGE
have made the world a much                                                                                      GRADS ARE FLUENT
                                                                                                               IN MORE THAN
smaller place—and brought                                                                                         2 LANGUAGES
foreign competition right
to America’s doorstep


                                                                                                          OPERATORS take calls
                                                                                                          from American consumers
                                                                                                          at a call center in Bombay.




                                   INDIA ACCOUNTS                                       How did it all happen so fast? Several
                                                                                     key events and forces came together
                                     FOR 44% OF                                      during the 1990s and converged around
                                GLOBAL OUTSOURCING                                   the year 2000. First, on Nov. 9, 1989,
                                                                                     the Berlin Wall came down, allowing us
                                                                                     to envision a more global future. Coin-
                                                                                     cidentally, Microsoft’s Windows 3.0,
                                                                FIBER
                                                                OPTIC
                                                                                     which helped create a global computer
                                                                CABLE
                                                                                     interface, shipped six months later.

                                                                                                                                             TOP: VERMA SANTOSH/GAMMA; BOTTOM: SAVITA KIRLOSKAR/REUTERS/NEWSCOM
                                                               THE INTERNET COMES TO LIFE
                                                                  Another key date was Aug. 9, 1995—the day Netscape
                                                               went public. Netscape brought the Internet to life by mak-
                                                               ing an easy-to-use Web browser widely available. Its stock
                                                               offering also triggered the dot-com boom, prompting
  THIS COMPUTER-CHIP designer is one of 1,600
                                                               American companies to invest billions of dollars in fiber-
  employees at Texas Instruments’ Bangalore facility.
                                                               optic telecommunications cable. And when undersea and
Union or Vietnam has all the information, all the tools, all   underground fiber networks drove down the cost of trans-
the software easily available to apply knowledge however       mitting voices, data, and images, Boston, Bangalore, and
they want,” says Marc Andreessen, a co-founder of              Beijing became next-door neighbors overnight.
Netscape and creator of the first commercial Internet
browser. “That is why I am sure the next Napster is going      This article is adapted from Friedman’s book, “The World is Flat: A Brief
to come out of left field.”                                    History of the 21st Century,” and his recent columns.


                                                                                                                                        13
                                                                                                            SEPTEMBER 5, 2005
TRYING OUT A NEW LAPTOP at
                                             the 2005 China International
                                             High-Tech Exhibition in Beijing
                                                                                  These developments produced even more ways in which
                                                                               individuals and companies around the world could collab-
                                                                               orate. Among them were “outsourcing” and “offshoring,”
                                                                               in which all kinds of work—even entire factories and
                                                                               research facilities—could be shifted from the United States
                                                                               and Western Europe to places like China and India, where
                                                                               the work could be done cheaper, and in some cases, better.

                                                                          INNOVATION WITHOUT EMIGRATION
                                                                             Yet another major change occurred during the 1990s:
                                                                          Some 3 billion people who had been out of the global
                                                                          economic game came onto the playing field—the people of
                                                                          China, India, Russia, Eastern Europe, Latin America, and
                                                                          Central Asia. As their economies and political systems
                                                                          opened up, they were able to join the free market.
                                                                             No country has benefited more from these changes,
                                                                          including America’s massive
                                                                          investment in technology,
                                                                                                                ‘Americans
                                                                          than India. “India had no
CHINA’S GDP HAS                                                           resources and no infrastruc-
                                                                                                                whining—
                                                                          ture,” says Dinakar Singh, a
     QUADRUPLED                                                                                                 we have
                                                                          Wall Street executive whose
  SINCE 1978                                                              parents earned doctorates in
                                                                                                                never seen
                                                                          India before emigrating to
                                                                                                                that before.’
                                                                          America. “For decades, you
                                                                          had to leave India to be a pro-
                                                                                                             —Rajesh Rao
                                                                          fessional. Now, you can plug
                                                                          into the world from India.”
                                                                             This convergence of new players on a new playing field
                                                                          may be the most important force shaping global economics
                                                                          and politics in the early 21st century. China now supplies as
                                                                          much as 70 percent of the merchandise sold by Arkansas-
                                                                          based Wal-Mart, America’s biggest private employer. But


                                                                                                                                             TOP: CHINA PHOTOS/GETTY IMAGES; BOTTOM:CHRIS MADDALONI/ROLL CALL/NEWSCOM
                                                                                     what China really wants is that the next generation
                                                                                               of products not just be “made in China”
                                                                   CHINA NOW
                                                                                               but also “designed in China,” and even-
                                                                 PRODUCES AS MUCH
                                                                                               tually “dreamed up in China.” The same
                                                                   AS 70% OF THE
                                                                                               goes for India.
                                                                 MERCHANDISE SOLD
                                                                                                According to Craig Barrett, the CEO of
                                                                     BY WAL-MART
                                                                                            Intel, “You don’t bring 3 billion people
                                                                          into the world economy overnight without huge conse-
                                                                          quences, especially from three societies [India, China, and
                                                                          Russia] with rich educational heritages.” That is why there
                                                                          is no guarantee that America and Western Europe will be
                                                                          leading the way as the 21st century unfolds.
                                                                             If this moment has any parallel in recent history, it is the
        SEN. BYRON DORGAN (D-N.D.) at a protest in
                                                                          height of the Cold War, in 1957, when the Soviet Union
        Washington, D.C., against the outsourcing of U.S. jobs


   14                             UPFRONT • UPFRONTMAGAZINE.COM
RUSSIA
                                                                                                                                                                                     RUSSIA
                                                                                                                                                                                                                                                                                   ‘In the international
                                                                                                                                                               KAZAKHSTAN                                                                                            JAPAN
                                                                                                                                                                                                                                                      Sea of Japan
                                                                                                                                                                                                                                                       (East Sea)
                                                                                                                                                                                                                                                                                   competition to have
                                                                                                                                                                                                                                                 N. KOREA                PACIFIC
                                                                                                                                                                                                                                                                 Tokyo
                                                                                                                                                                                                                                 Pyongyang
                                                                                                                                                                                                     MONGOLIA                                                            OCEAN
 UZBEKISTAN
                                                                                                                                                                                                                                                      Seoul
                                                                                                                                                                                                                                                                                   the biggest and best
                                                                                                                                                                KYRGYZSTAN
                                                                                                                                                                                                                       Beijing
                                                                                                                                                                                                                                           Yellow
                                                                                                                                                                                                                                                                                   supply of knowledge
                                              TAJIKISTAN
                                                                                                                                                                                                                                            Sea
                                                                                                                                                                                                                                                 S. KOREA
AFGHANISTAN
                                                                                                                                                                                                                                                                                   workers, America is
                                                                                                                                                                                                                                 Shanghai             East
                                                                                                                                                                                                      CHINA
                                                                                                                                                             Islamabad                                                                                China
                                                                                                                                                                                                                                                                                   falling behind.’
                                                                                                                                                                                                                                                       Sea
   PAKISTAN
                                                                                                                                                                                                                                                       Taipei
                                                                                                                                                                                                                                                                                                         —Bill Gates
                                                                                                                                                                             NEPAL                                                                    TAIWAN
                                                                                                                                                                New Delhi                BHUTAN
                                                                                                                                                                                                                                                                 Philippine
                                                                                                                                                                                                                                                                    Sea
                                                                                                                                                                                                                                         Hong Kong
                                                                                                                                                                  INDIA                                                                  South
                                                                                                                                                                             Calcutta                                                    China
                                                                                                                                                                                                                       Hanoi
                                                                                                                                                                                                  MYANMAR                                                PHILIPPINES
                                                                                                                                                                                                                                          Sea
                                                                                                                                                                                                  (BURMA)       LAOS
                                                                                                                                                              Bombay
                                                                                                                                                                                  BANGLADESH                                                     Manila
                                                                                                                                                                                                                                           N
                                                                                                                                                             (Mumbai)                                                   VIETNAM
 Arabian                                                                                                                                                                                                    THAILAND
                                                                                                                                                                                                                                     W           E
   Sea
                                                                                                                                                                                     Bay of
                                                                                                                                                                                     Bengal
                                                                                                                                                              Bangalore                                            CAMBODIA
                                                                                                                                                                                                                                           S
                                                                                                                                                                                                                                 0                   500 MI
                                                                                                                                                                                                                                 0           500 KM


                                                                                                                                                                    MANY COUNTRIES IN ASIA are creating new competition for the U.S.



                                                                                                                                                                 leaped ahead of America in the space race by launching the
                                                                                                                                                                 Sputnik satellite. The main challenge then was from those
      TOP: CHRIS KLEPONIS/EPA/NEWSCOM; BOTTOM: MARC ROUSSEL/GAMMA. INSET S: THE NEW YORK TIMES; OUTSOURCING-ASIA.COM; CHINA BUSINESS WEEKLY; BUSINESS WEEK




                                                                                                                                                                 practicing extreme Communism—Russia, China, and
                                                                                                                                                                 North Korea. The main challenge today is from those prac-
                                                                                                                                                                 ticing extreme capitalism—China, India, and South Korea.
                                                                                                                                                                    Rajesh Rao, a video-game entrepreneur from Bangalore,
                                                                                                                                                                 suggests that instead of complaining about outsourcing,
                                                                                                                                                                 Americans and Western Europeans
                                                                                                                                                                                                                INDIA’S COLLEGES
                                                                                                                                                                 “would be better off thinking about
                                                                                                                                                                                                            GRADUATE MORE THAN
                                                                                                                                                                 how you can . . . raise yourself into
                                                                                                                                                                                                                  3 MILLION STUDENTS
                                                                                                                                                                 doing something better.” Says Rao:
                                                                                                                                                                 “Americans whining—we have never EVERY YEAR
                                                                                                                                                                 seen that before.”
                                                                                                                                                                    Shirley Ann Jackson, president of Rensselaer Polytechnic
                                                                                                                                                                 Institute in Troy, N.Y., says that a “quiet crisis” is eroding
                                                                                                                                                                 America’s scientific and engineering base. “If left
                                                                                                                                                                                                                                   A MICROSOFT BILLBOARD provides a high-tech backdrop to a
                                                                                                                                                                 unchecked,” says Jackson, the first black woman to earn a
                                                                                                                                                                                                                                   more traditional Indian scene, an open-air market in Bangalore.
                                                                                                                                                                 Ph.D. in physics from the Massachusetts Institute of
                                                                                                                                                                 Technology, “this could challenge our pre-eminence and
                                                                                                                                                                 capacity to innovate.”                                         terrified for our work force of tomorrow,” says Gates. “By
                                                                                                                                                                                                                                12th grade, U.S. students are scoring near the bottom of
                                                                                                                                                                                                                                all industrialized nations [in math and science] . . . In the
                                                                                                                                                                 TOMORROW’S WORK FORCE
                                                                                                                                                                    Three gaps now plague America. The first is an “ambi-       international competition to have the biggest and best sup-
                                                                                                                                                                 tion gap.” Compared with young Indians and Chinese, too        ply of knowledge workers, America is falling behind.”
                                                                                                                                                                 many Americans have become lazy. We also have a “num-             Everyone is going to have to run a little faster to advance
                                                                                                                                                                 bers gap”—we are not producing enough engineers and sci-       his or her standard of living. When I was growing up,
                                                                                                                                                                 entists. And finally, we are developing an “education gap.”    my parents used to say to me, “Tom, finish your dinner—
                                                                                                                                                                    Bill Gates, Microsoft’s chairman, is concerned about        people in China are starving.” I am now telling my own
                                                                                                                                                                 high school education in America. “When I compare our          daughters, “Girls, finish your homework—people in China
                                                                                                                                                                                                                                and India are starving for your jobs.” ø
                                                                                                                                                                 high schools to what I see when I’m traveling abroad, I am

                                                                                                                                                                                                                                                                                                          15
                                                                                                                                                                                                                                                                                     SEPTEMBER 5, 2005

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Friedman: Globalization

  • 1. September 5, 2005 $2.25 INSIDE: The Battle Over the Constitution working for a U.S. company— in Shanghai willing to work for one fifth of designing what you make the smallest handheld ever thinking up the next Google Meet Your Competition Millions of young people in places like China and India are going after the same jobs you are: What globalization means to you ISSN # 15251292 VOL. # 138 NO.1
  • 2. lobali CHINA GRADUATES FIVE TIMES MORE ENGINEERS THAN THE U.S. W hen your computer crashes in the mid- dle of a late-night homework session and you call a help line, there’s a good chance in this era of globalization that the friendly person For so many years, America’s economy was so dominant assisting you is on the other side of the world, possibly in on the world stage, so out front in so many key areas, that Bangalore, India’s high-tech capital. we fell into the habit of thinking we were competing large- Bangalore is home to not only Indian firms, but also to out- ly against ourselves. If we fell behind in one area or anoth- posts of American companies like Dell, IBM, and Delta Airlines, er—whether it was math and science skills, broadband which in recent years have been hiring Indians to handle jobs capacity, or wireless infrastructure—we took the view that: outsourced from the U.S. Well-educated, ambitious, and fluent “Oh well, we’ll fix that problem when we get to it. After all, in English, young Indians cost a lot less than their American we’re just competing against ourselves.” counterparts: A call-center employee in Bangalore makes In recent years, though, with the leveling of the global around $5,000 a year, compared with about $25,000 in the U.S. playing field, it should be apparent that we are not just com- Today, there are 160,000 people in high-tech jobs in Bangalore, peting against ourselves. The opening up of countries like and they’re doing a lot more than answering help-line calls. India, China, and Russia means that their young people can Someone in India (or China, South Korea, or elsewhere) may be plug and play—connect, collaborate, and compete—more preparing your parents’ tax returns, reading your X-rays, or writ- easily and cheaply than ever before. And they are. We, alas, ing software you’ll soon be using. Globalization has entered a are still coasting along as if we have all the time in the world. TOP: EYEPRESS new phase, with critical implications for all Americans, espe- “Today, the most profound thing to me is the fact that a cially young people. New York Times Op-Ed columnist Thomas 14-year-old in Romania or Bangalore or the [former] Soviet L. Friedman wonders if the U.S. is ready for the challenge. 12 UPFRONT • UPFRONTMAGAZINE.COM
  • 3. zation: COVER STORY The Challenge to America By Thomas L. Friedman ONE THIRD OF Computers and the Internet INDIA’S COLLEGE have made the world a much GRADS ARE FLUENT IN MORE THAN smaller place—and brought 2 LANGUAGES foreign competition right to America’s doorstep OPERATORS take calls from American consumers at a call center in Bombay. INDIA ACCOUNTS How did it all happen so fast? Several key events and forces came together FOR 44% OF during the 1990s and converged around GLOBAL OUTSOURCING the year 2000. First, on Nov. 9, 1989, the Berlin Wall came down, allowing us to envision a more global future. Coin- cidentally, Microsoft’s Windows 3.0, FIBER OPTIC which helped create a global computer CABLE interface, shipped six months later. TOP: VERMA SANTOSH/GAMMA; BOTTOM: SAVITA KIRLOSKAR/REUTERS/NEWSCOM THE INTERNET COMES TO LIFE Another key date was Aug. 9, 1995—the day Netscape went public. Netscape brought the Internet to life by mak- ing an easy-to-use Web browser widely available. Its stock offering also triggered the dot-com boom, prompting THIS COMPUTER-CHIP designer is one of 1,600 American companies to invest billions of dollars in fiber- employees at Texas Instruments’ Bangalore facility. optic telecommunications cable. And when undersea and Union or Vietnam has all the information, all the tools, all underground fiber networks drove down the cost of trans- the software easily available to apply knowledge however mitting voices, data, and images, Boston, Bangalore, and they want,” says Marc Andreessen, a co-founder of Beijing became next-door neighbors overnight. Netscape and creator of the first commercial Internet browser. “That is why I am sure the next Napster is going This article is adapted from Friedman’s book, “The World is Flat: A Brief to come out of left field.” History of the 21st Century,” and his recent columns. 13 SEPTEMBER 5, 2005
  • 4. TRYING OUT A NEW LAPTOP at the 2005 China International High-Tech Exhibition in Beijing These developments produced even more ways in which individuals and companies around the world could collab- orate. Among them were “outsourcing” and “offshoring,” in which all kinds of work—even entire factories and research facilities—could be shifted from the United States and Western Europe to places like China and India, where the work could be done cheaper, and in some cases, better. INNOVATION WITHOUT EMIGRATION Yet another major change occurred during the 1990s: Some 3 billion people who had been out of the global economic game came onto the playing field—the people of China, India, Russia, Eastern Europe, Latin America, and Central Asia. As their economies and political systems opened up, they were able to join the free market. No country has benefited more from these changes, including America’s massive investment in technology, ‘Americans than India. “India had no CHINA’S GDP HAS resources and no infrastruc- whining— ture,” says Dinakar Singh, a QUADRUPLED we have Wall Street executive whose SINCE 1978 parents earned doctorates in never seen India before emigrating to that before.’ America. “For decades, you had to leave India to be a pro- —Rajesh Rao fessional. Now, you can plug into the world from India.” This convergence of new players on a new playing field may be the most important force shaping global economics and politics in the early 21st century. China now supplies as much as 70 percent of the merchandise sold by Arkansas- based Wal-Mart, America’s biggest private employer. But TOP: CHINA PHOTOS/GETTY IMAGES; BOTTOM:CHRIS MADDALONI/ROLL CALL/NEWSCOM what China really wants is that the next generation of products not just be “made in China” CHINA NOW but also “designed in China,” and even- PRODUCES AS MUCH tually “dreamed up in China.” The same AS 70% OF THE goes for India. MERCHANDISE SOLD According to Craig Barrett, the CEO of BY WAL-MART Intel, “You don’t bring 3 billion people into the world economy overnight without huge conse- quences, especially from three societies [India, China, and Russia] with rich educational heritages.” That is why there is no guarantee that America and Western Europe will be leading the way as the 21st century unfolds. If this moment has any parallel in recent history, it is the SEN. BYRON DORGAN (D-N.D.) at a protest in height of the Cold War, in 1957, when the Soviet Union Washington, D.C., against the outsourcing of U.S. jobs 14 UPFRONT • UPFRONTMAGAZINE.COM
  • 5. RUSSIA RUSSIA ‘In the international KAZAKHSTAN JAPAN Sea of Japan (East Sea) competition to have N. KOREA PACIFIC Tokyo Pyongyang MONGOLIA OCEAN UZBEKISTAN Seoul the biggest and best KYRGYZSTAN Beijing Yellow supply of knowledge TAJIKISTAN Sea S. KOREA AFGHANISTAN workers, America is Shanghai East CHINA Islamabad China falling behind.’ Sea PAKISTAN Taipei —Bill Gates NEPAL TAIWAN New Delhi BHUTAN Philippine Sea Hong Kong INDIA South Calcutta China Hanoi MYANMAR PHILIPPINES Sea (BURMA) LAOS Bombay BANGLADESH Manila N (Mumbai) VIETNAM Arabian THAILAND W E Sea Bay of Bengal Bangalore CAMBODIA S 0 500 MI 0 500 KM MANY COUNTRIES IN ASIA are creating new competition for the U.S. leaped ahead of America in the space race by launching the Sputnik satellite. The main challenge then was from those TOP: CHRIS KLEPONIS/EPA/NEWSCOM; BOTTOM: MARC ROUSSEL/GAMMA. INSET S: THE NEW YORK TIMES; OUTSOURCING-ASIA.COM; CHINA BUSINESS WEEKLY; BUSINESS WEEK practicing extreme Communism—Russia, China, and North Korea. The main challenge today is from those prac- ticing extreme capitalism—China, India, and South Korea. Rajesh Rao, a video-game entrepreneur from Bangalore, suggests that instead of complaining about outsourcing, Americans and Western Europeans INDIA’S COLLEGES “would be better off thinking about GRADUATE MORE THAN how you can . . . raise yourself into 3 MILLION STUDENTS doing something better.” Says Rao: “Americans whining—we have never EVERY YEAR seen that before.” Shirley Ann Jackson, president of Rensselaer Polytechnic Institute in Troy, N.Y., says that a “quiet crisis” is eroding America’s scientific and engineering base. “If left A MICROSOFT BILLBOARD provides a high-tech backdrop to a unchecked,” says Jackson, the first black woman to earn a more traditional Indian scene, an open-air market in Bangalore. Ph.D. in physics from the Massachusetts Institute of Technology, “this could challenge our pre-eminence and capacity to innovate.” terrified for our work force of tomorrow,” says Gates. “By 12th grade, U.S. students are scoring near the bottom of all industrialized nations [in math and science] . . . In the TOMORROW’S WORK FORCE Three gaps now plague America. The first is an “ambi- international competition to have the biggest and best sup- tion gap.” Compared with young Indians and Chinese, too ply of knowledge workers, America is falling behind.” many Americans have become lazy. We also have a “num- Everyone is going to have to run a little faster to advance bers gap”—we are not producing enough engineers and sci- his or her standard of living. When I was growing up, entists. And finally, we are developing an “education gap.” my parents used to say to me, “Tom, finish your dinner— Bill Gates, Microsoft’s chairman, is concerned about people in China are starving.” I am now telling my own high school education in America. “When I compare our daughters, “Girls, finish your homework—people in China and India are starving for your jobs.” ø high schools to what I see when I’m traveling abroad, I am 15 SEPTEMBER 5, 2005