Direct response advertising, mail piece - showcase letter 1

1. NOTICE: Mark April 9, 10, & 11, 2010
On Your Calendar Right Now
2010 Showcase has been Revived!
(The Show really does go on!)
It’s a Brand New Day for the 20 year-old “Home Builder’s and
Remodeler’s Showcase”!
The 2010 Showcase will be a one-of-a-
kind, crowd-attracting event for New Mexico.
Why? Because we’re partnering the perennially
successful Home Builders and Remodelers
Showcase with the cutting-edge International
Green Ideas Show. With intense media attention
and expanded government interest and backing,
the Green Ideas Show is guaranteed to create
massive buzz and drawing power throughout
the state.
For savvy vendors,
Having this new producer of
that means TWO consumer shows
the “Home Builders and
for the price of one
Remodeler’s Showcase”
AND more visitors
means YOU get great new
making the rounds to your booth.
exciting exhibitor benefits,
promotions, attendee
Hello, I’m Rick Shoudt and I’ve been
benefits, and the best trade
producing, promoting, and NURTURING
show experience you’ve had
successful trade shows here in the USA for
in many years.
over 35 years. I’m VERY excited to be part of
Jim Folkman
the Showcase event in 2010. HBA of CBN Executive Director
A trade show is a significant investment for
your company and you want to be sure it will be a profitable enterprise. That’s
why I’m so excited to combine the solid reputation of the Showcase with a
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2. boatload of improvements, including the International Green Ideas Show, that
will make your investment pay off.
For 20 years, the Showcase has been one of the most well-respected and well-
attended shows in Albuquerque. People relish the chance to meet face-to-face
with builders and building-related vendors and get insider information about the
latest in building trends and materials - all under one roof.
But you need more than just a track record, so we’ve put together a Showcase
package that will guarantee SUCCESS for your business.
We’ve Moved To
The Premier Show Facility in New Mexico
We’ve moved the Showcase to the Albuquerque
Convention Center downtown, with 110,000 square feet
of soaring clear-span space to showcase your products
and services! (FORGET pillars blocking your view and
taking up exhibit space. FORGET confusing multiple-room-layouts.)
Think you can’t draw a big crowd downtown?
Think Again!
“If people want to see a particular show, it doesn't matter where it's held--they
will simply go and see it. When the Fiery Foods and Barbecue Show was at
the Convention Center downtown, we had record crowds and set the all-time
Convention Center record for beer sales over a single weekend…I'm still one of
the longest users of the Convention Center, going back to my first show there in
1976, and have nothing but good things to say about the facility and the excellent
service provided by SMG [Convention Center Management].
Dave DeWitt, show producer
Fiery Foods and Barbecue Show
“We have found the staff and facility at the Convention Center to be equal to the
professional image of our International Auto Show. They are very helpful and
courteous to us and our huge crowd in attendance.”
Charles Henson, Executive Director
NM Auto Dealers Assn.
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3. Timing is Everything!
We’ve scheduled the Showcase in early April at the absolute best PRIME time
for homebuyers and remodelers. Warmer weather and longer days lure people out
of the house and into thinking about purchasing a new home, home
improvements, redecorating, and, especially, outdoor living and entertaining!
2010 Showcase in the Hands of a Pro!
Through a unique licensing agreement with HBA of CNM, Special Events
Marketing LLC will be producing the Showcase in 2010 and beyond.
“We’re extraordinarily excited with our agreement with SEM” said Jim
Folkman, Executive Vice President of the HBA of CNM, “because they
have produced successful consumer trade shows in New Mexico for over
35 years. Rick Shoudt, the Managing Member of SEM, has been an ardent
student of trade shows for years and clearly knows what works and what
doesn’t. More importantly, there is no question he knows how to draw
a crowd to shows downtown.”
One of the biggest enticements for getting thousands of people to visit the
show will be “Two Amazing Shows for the Price of One!” The Showcase will
benefit from the additional traffic generated by the GREEN Show. Green is a hot
topic that many locals are actively investigating…and purchasing “green.”
More NEWS: We’re Completely Re-Vamping
the Trade Show Experience!
We don’t just want you to be successful, we’re giving you the tools to make
this your most successful trade show ever. Such as:
• FREE exhibitor “Booth Camp: How to Get the Most out of Your Trade
show Experience” presented by trade show specialists Exhib-it! 60
days in advance of the Showcase. You’ll learn how to connect with
and capture visitors before, during and after the show.
Plus…..
• Exhibitors will receive a personal invitation to our Free-to-Exhibitors
special “Marketing in a Tough Economy” conference and “S4” selling
system seminar Friday April 9, the day before the show. This is a $159
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4. value and is FREE to exhibitors. This fast-paced seminar will feature
segments by experts in sales techniques, successful post-show
marketing, marketing to “green believers,” and much more.
• Free Exhibitor Networking Reception that evening. Use this
opportunity to forge those important partnerships for your business.
If You Can Only Choose One Show in 2010,
the Showcase will deliver
the quantity and quality of buyers you need to be successful
We’ll mail details and exhibitor packages in about two weeks. Be prepared to
reserve your space quickly when the package arrives. Don’t delay. There are
some great incentives for deciding quickly.
EXCLUSIVE:
Because you have been part of the Showcase family
in the past years, we want to give you this special opportunity
Call us today and, for a small $100 down payment, we’ll put you on the list
for first choice on the prime booth locations at the Showcase. This means you’ll
have the EXCLUSIVE opportunity to snag the most desirable booth positions in
the Convention Center. This is especially important if you need double or triple
booth space. Give me a call and get on the list today. 505-898-0661
To your success,
Rick Shoudt
Special Events Marketing
505-898-0661
PS: There’s a MASSIVE, pent up need to remodel here in Albuquerque. For the
past year and a half, homeowners have been holding back, waiting for the economy
to recover. Now, homeowners are ready to buy those upgrades they’ve been
pondering for 2 years. Call today, reserve your booth, and meet their needs.
505-898-0661
Produced by Special Events Marketing LLC. Licensee is not an agent for or an affiliate of Home Builders
Association of Central New Mexico
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