Social Media Marketing: What NOT to do

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Matt Howell

Presentation for the Rush County Social Media Roundtable on April 16, 2014.

Mídias sociais Tecnologia Negócios

Matt Howell
Farmhouse Creative
• Twitter: @mwhowell2k
• Facebook: facebook.com/mwhowell2k
• LinkedIn: linkedin.com/in/mwhowell2k
• www.mwhowell.com
• www.farmhousecreative.net

Facebook: Like More Pages,
Find New Friends

LinkedIN: Connect with More People,
Join and Participate in More Groups

Use your social profiles like ad streams

Autopost updates across all your
social profiles.

Ignore (or delete) negative social mentions

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Social Media Marketing: What NOT to do

1. www.farmhousecreative.net

2. Matt Howell Farmhouse Creative • Twitter: @mwhowell2k • Facebook: facebook.com/mwhowell2k • LinkedIn: linkedin.com/in/mwhowell2k • www.mwhowell.com • www.farmhousecreative.net

3. Social Media Marketing: What NOT to do

4. Don’t Update Consistently

5. Example Content Calendar

6. Capture Apps

7. Don’t gain followers

8. Twitter: Follow More People

9. Facebook: Like More Pages, Find New Friends

10. Facebook: Like More Pages, Find New Friends

11. LinkedIN: Connect with More People, Join and Participate in More Groups

12. LinkedIN: Connect with More People, Join and Participate in More Groups

13. Broadcast, rather than engage

14. Broadcast, rather than engage

15. Broadcast, rather than engage

16. Use your social profiles like ad streams

17. Don’t Be THIS guy

18. Autopost updates across all your social profiles.

19. Autopost updates across all your social profiles.

20. Don’t establish social brand guidelines

21. Don’t establish social brand guidelines

22. Ignore (or delete) negative social mentions

23. Ignore (or delete) negative social mentions

24. Ignore (or delete) negative social mentions

25. Don’t Track the Return on Investment

26. Google Analytics

27. Facebook Insights

28. Facebook Reach

29. Twitter Analytics

30. Onward and Upward J

31.

32. Articles: No Idea Left Behind: 25 Tools for Capturing Ideas Anywhere http://lifedev.net/2008/08/idea-capture-tools/ Top 10 Tools For Managing Your Social Media Accounts http://www.searchenginejournal.com/top-10-tools-managing-social-media-accounts/87843/ Social Media Branding: The Complete Cheat Sheet For Sizing http://stuartjdavidson.com/social-media-branding/ Facebook, Twitter, Google+, Pinterest – Social Media Image Size Cheat Sheet 2014 https://www.mediabistro.com/alltwitter/social-media-image-sizes_b53986 Finding Your Brand Voice http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/ Tools: http://www.socialmention.com/ https://evernote.com/ https://bufferapp.com/ https://hootsuite.com/ Analytics: https://analytics.twitter.com/ http://www.google.com/analytics/ https://www.facebook.com/help/search/?q=insights

33. www.farmhousecreative.net

Social Media Marketing: What NOT to do

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