Enhanced Statement Marketing horsepower!!

1. Trans Pro mo S o lutio ns Ove rvie w
July 2, 2009
@ 2008 InfoPrint Solutions Company 1

2. TransPromo is defined as combining Promotional
material with Transaction statement printing
Business Statement
TransPromo
Targeted, relevant messages
Direct Marketing
@ 2008 InfoPrint Solutions Company 2

3. Cable Company Results
“considering this being the only message going
to the customer, the current economy and with
the tough Denver phone competition, the results
were favorable…”
@ 2008 InfoPrint Solutions Company
*Based on 50,000 test and 50,000 Control 3

4. Industry Trends
Three Key 2009 Trends
• Innovation now is in Customer
Acquisition and Retention
• Business Intelligence will be the
cornerstone of Competitive
Success
• 75% of spend on data is for
Acquisition and retention (> $7B )
TransPromo addresses these trends
IDC Financial Insights for 2009 ®
@ 2008 InfoPrint Solutions Company 4

5. Market Trends
Gartner’s 2009 Strategic Planning Assumptions*
By 2012:
– 75% of all printed bills and
statements in the U.S. will have
advertisements for related
products or services, generating
more than $2.8 billion in
advertising revenue for the
billers.
Gartner “Predicts 2009: Print Technologies Enable Cost Savings and Revenue
Growth” by Pete Basiliere et al. January 13, 2009.
@ 2008 InfoPrint Solutions Company 5

6. Summary – TransPromo is NOW
• Industry Trends
• Marketplace Trends
• Technology Trends
• Benefits
– Through improved campaign response rates:
• Increase revenue, customer sat, grow market share
– Through combining direct mail with transactional:
• Decrease costs, streamline operations, more ‘green’
@ 2008 InfoPrint Solutions Company 6

7. Analytical Continuum
Where are you from a true data standpoint?
The volume of data is a factor, as is the quality of the data
Analytical
Continuum
Low High
#1 #2 #3 #4
Business Segmentation Profiling Predictive
Rules (look-a-likes) Modeling
(behavior based)
@ 2008 InfoPrint Solutions Company 7

8. InfoPrint Consulting Capabilities
Our TransPromo consultive solution capability will
provide a roadmap to improve your ROI so you can get
the most out of your marketing spend.
We’ll evaluate the following areas through our
Workshop:
• Campaign Management
• Marketing Analytics
• Document Design
• Production Workflow
• Response Management
@ 2008 InfoPrint Solutions Company 8

9. Solutions Timeline
@ 2008 InfoPrint Solutions Company 9

10. Best Western TransPromo Pilot
@ 2008 InfoPrint Solutions Company 10

11. Best Western Pilot – Case Study
@ 2008 InfoPrint Solutions Company 11

12. Best Western Pilot Results
(percentage lift over control group)
•278% ROI
•30% Revenue Generated
•500% Applications, Best Western Rewards MasterCard
@ 2008 InfoPrint Solutions Company 12

13. Telefonica’s Movistar TransPromo
@ 2008 InfoPrint Solutions Company 13

14. Humana SmartSummary TransPromo Statements
Implemented TransPromo statements:
• $10MM in annual savings by
eliminating other monthly mailings
– 17% increase in loyalty and retention
– 52% increase in its private Smart Products
membership
– 3% coupon redemption rate (compared to
norm of 1.5%) from personalized coupons
– 42% shift from brand to generic drugs
(typical is 10%) through targeted message
campaigns
– Call center calls for member
questions/concerns dropped from an
average of 7%-10% to less than 3.5%
– Call center mean call times reduced by 15%
@ 2008 InfoPrint Solutions Company 14

15. ROI Opportunities for xxx Ins Co.
 Cross-sell homeowners to auto policyholders
 Cross-sell renters insurance to non-homeowners
 Add-on umbrella liability coverage to auto insureds
 Improve retention rates through personalized messaging
 Utilize messaging to “thank” customers for relationship
@ 2008 InfoPrint Solutions Company 15

16. What we are hearing…
• Madison Advisors: “Ranks InfoPrint as The
Thought Leader in TransPromo”
• Outputlinks: “Your approach to TP is
Groundbreaking”
• Gartner: “Top rated TransPromo provider”
• Xplor: “Awarded InfoPrint and BW Innovator
Solution of the Year”
• InfoTrends: “Your partnership with the CMO
Council is brilliant”
• Xplor: “Awarded 2009 Innovation of the Year”
• Fuji Xerox: “You are the leader of TransPromo!”
• Business Week and MSNBC: Published the Best
Western and InfoPrint Pilot press release
• InfoTrends: “How can we better work with
Infoprint and the CMO Council”
@ 2008 InfoPrint Solutions Company 16

17. Summary
TransPromo
• Improve marketing campaign ROI
• Reduce costs of production print
• Improve customer satisfaction and brand image
• Green Initiatives
• InfoPrint Solutions delivers……………
@ 2008 InfoPrint Solutions Company 17