1. Ray Anderson Lezing 2013: Re-entry

2. Testing the audience

3. Shifting from compliance, via efficiency
to opportunities for value creation
3
MANY COMPANIES HAVE REACHED MAXIMUM
EFFICIENCY AND ARE STRUGGLING TO MOVE
TOWARDS VALUE CREATION
Risk Compliance Cost
reduction
Eco-
Efficiency
Systems
level
Innovation
Value
creation
Sustainability focus
Environmental focus
Circular focus
Company maturity

4. Decoupling growth an resource
consumption
Source: Infographic Accenture, 2013
For two centuries economic growth was
established through increased resource
consumption

5. Creating circular business models
Circular business model Description Examples
Service and lease
concepts where
producers remain owner
Ownership to
usage
Waste as a
resource
Smart recycling
Second life
sales
Assets and
goods sharing
Repurpose (organic)
residual material flows for
new applications
Integrated reverse flow of
material and recyclates
trading
Recover residual product
value in new segments by
retake and resell
Monetize utilization of
goods and assets instead of
volume transactions

6. The Circle Economy Platform
Science,
Research,
Education
Finance,
Leverage
of capital
Supported by a
(virtual)
transformation
platform
and the CE
Cooperation
CE
Advocacy
Communication
Business
Transformation,
Innovation

7. Making concrete steps towards circular
systems
Breakthrough 1 Breakthrough 2
Best
Practices Network Knowledge Materials Marketplace
…..
Project 2
…………..
Member
Scan
Sector
Scan
Creative
Redesign
Roadmap
Interco
Pr. Mgt
Project 1

8. Voorbeeld Xindao
Xindao Example

9. Circular opportunities for the Amsterdam
region

11. Let’s make it happen from start to start.
Join the platform!

12. Stellingenstorm

13. Stelling 1
Bronscheiding van afval is beter dan nascheiding

14. Stelling 2
Producten delen is geen business

15. Stelling 3
Om consumenten echt aan te zetten afval/
grondstoffen terug te brengen, moet je zorgen dat ze
er zelf ook op de korte termijn beter van worden

16. Stelling 4
Niemand kan eigenaar zijn van grondstoffen

17. Stelling 4
Lease modellen waarbij consumenten spullen
terug moeten brengen zijn te complex