The document outlines a business plan for a retail store called RMS Retail that aims to cater to the art and craft community. Key aspects of the plan include offering knowledgeable customer service, focusing on a unique merchandise mix of art and craft supplies, and leveraging online and offline channels. A SWOT analysis identifies opportunities in the growing tourist market in Panjim as well as risks from competition and regulations. Financial projections show the business reaching profitability within two years.

1. BY:
Anurag Bisen
Mustahid Ali
Nivedita .S
RMS
RETAIL
PROJECT

3. To create a shopping environment that caters to the
needs of the art and craft community .
To Offering knowledgeable and professional
customer service

4. Over all
Its
a

6. WHY DID WE
CHOOSE THIS
MODEL

7. Forefront in an
exciting and
growing
market
Unique in itself in
respect to retailing
Growing public
and private
education systems
High profit margin
Very few stores
in
Panjim
Tourists
Attractiveness is high

8. MERCHANDISE MIX

10. offline trainingonline training
customization

11. Business Canvas Model

12. CUSTOMER RELATIONSHIPS
KEY RESORCES
• Online and offline services
• Rewards
• Best Buy loyalty cards
• Social media
CHANNELS
CUSTOMER
SEGEMENTS
COST STRUCTURE REVENUE STREAMS
• Online delivery ,
• Delivery through transportation
• Others big giant retailers
• Tourists
• Antic lovers
• New home
• Artists
• Professionals
• Teachers and students
• Sales of products
• Sales of services
• Online sales
• In store sales

13. Retail Mix
Merchandise
Advertising &
Promotions
Store Layout
& Design
Customer
Services &
Selling's
Locations
Price

14. • Limited competition in
Panjim area
• Available online,
• Flexibility in pricing
• Competitors can offer
same product quickly,
• High transportation
cost,
• Handling cost
• Ability to develop
additional stores in
other tourist area.
• Continue expansion of
online sales
• Changes in regulations,
• Increasing Insurance
cost
S
O
W
T

15. Profession/age 25-35 35-45 45-60
Professional artist
Amateur artist
Businesses
Teacher and youth
Tourister
High Medium low

16. Sales strategy
Targeting
our
marketing
efforts
Developing
product
offers and
merchandisi
ng formats
Developing
services and
perks
Increasing
awareness
Developing
future sales
opportunity

17. Customers will be able to search our inventory and
place orders.
Customers will be able to view our on-line art gallery.
Off-Goa customers will be able to read about our tour
packages, and request additional information
Customers will be able to access a calendar of
educational opportunities, and sign up on line
Customers will be able to use the website as a portal
for art related research: technical, historical and local.

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1600056
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2005608
MonthlyExpectedExpenditure(in
Rs)
Monthly Sales (In Rs)
Break Even Analysis (Monthly)

19. Sales and profit graph
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YEAR 1 YEAR 2 YEAR 3
AllterminRs
Years
Highlights
SALES GROSS MARGIN NET PROFIT