The rights and revenue gap What is the rights situation for video from a monetisation, tracking, and royalty data point of view? A number of rights holders seem to be making a lot of money from policing YouTube and the MCN’s rather than from actual monetisation of their long-form or short-form content. Is this indeed the ‘actual monetisation’ from just another source in the age of the internet? What are the opportunities for pay-outs for the artists, songwriters, publishers and labels? How to ensure that music used online in various forms is correctly licensed? Ed Averdieck, Co-founder & CEO, CueSongs

1. Song-writers opportunities
for monetisation and pay-outs.
New formats in Online Video.
Ed Averdieck CueSongs
Tuesday, 26 November 13

2. Online Video Monetisation = YouTube
Tuesday, 26 November 13

3. So how does Tom maximize his income from YouTube?
Royalties generated
by YouTube CID
Royalties generated
via licensing
Tuesday, 26 November 13

4. To earn London’s living wage (£1,340 pcm), how many
Spotify Streams would Tom need to do each month?
471,428 plays
Estimated royalty per play
= £0.0024
Tuesday, 26 November 13

5. If Tom’s music was used on a UGC Viral, how many
monthly views would it need to make him his living wage
4,260,000 views
Estimated Ad Share for Viral
= $1 per 1000 plays
Artist earns 55%
Tuesday, 26 November 13

6. How many monthly views would Tom need on his
own YouTube Channel to make him living wage
851,000 views
Estimated Ad share for
Music Video
= $5 per 1000 plays
Artist earns 55%
Tuesday, 26 November 13

7. How many monthly broadcast sync licenses would
Tom need on to make living wage
110 Licenses
CueSongs Online Broadcast
License per video
= £10
Artist earns 70%
Tuesday, 26 November 13

8. How many monthly branded content sync licenses
would Tom need on to make living wage
3 Licenses
CueSongs Branded Content
Informercial license per video
= £500
Artist earns 70%
Tuesday, 26 November 13

9. The emergence of Branded Content marketing creates
a need for licensing music
(estimate music at 5% of budget)
Tuesday, 26 November 13

10. “Making
video
is
no
longer
exclusive
to
a
small
professional
elite
it
is
now
open
to
all
of
us,
and
many
of
us
want
to
add
music
to
our
videos,
but
have
no
idea
how
we
might
get
the
right
permissions.
Whether
we
be
amateurs,
semiprofessionals,
small
businesses,there
are
millions
of
poten>al
users,
who
currently
have
nowhere
to
go
to
license
their
music.
By
introducing
low
prices
and
easy
online
access,
CueSongs
is
crea>ng
a
new
market
for
music,
to
sa>sfy
a
huge
untapped
demand
that
can
begin
to
provide
new
income
streams
for
ar>sts.”
Peter
Gabriel
2013
Tuesday, 26 November 13