The document analyzes potential film distributors for the paranormal horror movie "Vanity". Paramount Pictures and Lionsgate are identified as the best options. Paramount reliably distributes one paranormal film per year around Halloween, while Lionsgate has successfully distributed several paranormal movies. Though Warner Bros, Film District and Tribeca Film Festival have also distributed paranormal movies, they have less experience in the genre. DreamWorks and Summit Entertainment are ruled out for lack of recent paranormal films.
3. PARAMOUNT
Paranormal films similar to ours released & distributed by Paramount
Pictures in the last 5 years are;
-Paranormal Activity The Marked Ones (January 2014)
-Paranormal Activity 4 (October 2012)
-The Devil Inside (January 2012)
-Paranormal Activity 3 (October 2011)
-Paranormal Activity 2 (October 2010)
As we can see from the films above that are similar to ours which lay in the
paranormal sub genre category. Paramount Picture on average distribute
one paranormal horror film per year, not only do they do that but they
release and distribute them in specific times in order for them to reach the
full market, for example (October time) this moth is a typical Hollywood
horror release date as it is in Halloween and people dress in spooky
costumes and therefor would be a suitable release date as it would relate to
the movie. Paramount Pictures would be a good company to distribute our
movie.
4. WARNER BROTHERS
Paranormal films similar to ours released & distributed by Warner Brothers in the
last 5 years are;
-Annabelle (October 2014)
-The Conjuring (July 2013)
-The Apparition (August 2012)
As we can see from the films above that are similar to ours which lay in the
paranormal sub genre category. Warner Brothers rarely released and distributed
paranormal horror over the past 5 years compared to Paramount Pictures, therefor I
will not be approaching Warner Brothers to distribute my paranormal movie
“Vanity” due to them having a lack of experience in distributing into this sub genre
(paranormal) and I would think other big institution would be more suited. However
the release date for “The conjuring” and “The Apparition” is an abnormal date due
to them being released and distributed in July and August when you normally
expect a horror movie to be released on October time as it is near Halloween, which
is a typical Hollywood horror release, but they don’t have enough sub genre
paranormal horror distributed and released therefor will be eliminated
5. FILM DISTRICT
Paranormal films similar to ours released & distributed by Film
District in the last 5 years are;
-insidious II (September 2013)
-Insidious (March 2011)
As we can see from the films above that are similar to ours
which lay in the paranormal sub genre category. Film District
rarely released any paranormal movies similar to ours, with only
2 films released in the past 5 years. Although the two movies
which they distributed were successful however Film District
won’t be distributing our movie as they do not have enough
movies for them to distribute our movie in order for it to be
successful
6. SUMMIT ENTERTAINMENT
Paranormal films similar to ours released & distributed by
Summit Entertainment in the last 5 years are;
-Sinister (October 2012)
Even though Summit Entertainment distributed only 1
paranormal horror film in the past 5 years, we must
acknowledge that Summit Entertainment is a subsidiary
company of Lionsgate, which may suggest that Lionsgate
may have distributed other Paranormal movies instead of
Summit Entertainment. This would be in contention with
Paramount because of how successful Sinister was and
because they are a subsidiary company of Lionsgate.
7. TRIBECA FILM FESTIVAL
Paranormal films similar to ours released & distributed by
Tribeca Film Festival in the last 5 years are;
-Grave Encounters (June 2011)
The film above is similar to ours which lays in the paranormal
sub genre category. Tribeca Film Festival only released one
paranormal horror film in recent years. Grave Encounters was
successful as it made $3million profit however there are bigger
institutions such as Paramount and/or Lionsgate which I think
would bring more success to the movie because of their history
and distribution of recent Paranormal films.
8. LIONSGATE
Paranormal films similar to ours released & distributed by Lionsgate in
the last 5 years are;
-The Quite ones (April 2014)
-The Possession (August 2013)
-The Last Exorcism (2010)
-The Haunting (March 2009)
As we can see from the films above that are similar to ours which lay
in the paranormal sub genre category. Lionsgate distribute many
horror movies and paranormal horror, all in which of these were fairly
successful. This will give us an indication that Lionsgate are a reliable
institution for us to go to and for them to distribute our movie to gain
success and target a wide audience.
9. DREAMWORKS PICTURES
Unfortunately DreamWorks do not have any recent paranormal
sub genre horror movies distributed in recent years (Past 5
years) therefor it would be very convenient for them to
distribute and market our movie as other institutions would be
better at doing that, such as Lionsgate and/or Paramount
Pictures.
There last Paranormal horror that DreamWorks Distributed was
“The Ring” back in 2002 a long time ago.
DreamWorks usually distribute more of an animated movies
such as Kung Fu Panda and Cars so it would not be suitable for us
and for them to distribute a paranormal horror movie.
10. VANITY
Our movie “Vanity” fits into the paranormal horror
sub genre and is mainly aimed at the psychographic
mainstreamers, it is also mainly aimed at the
female gender due to paranormal horror having
jump scares, whereas the male gender prefer more
gore and violence which paranormal horror doesn’t
show much of. It would be a typical Hollywood
horror film and therefor would have a Halloween
release date. In order for “Vanity” to target its
market audience it would need to be distributed by
a big company that usually releases horror movies
and paranormal horror.
