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Web 2.0 Museu Picasso Barcelona

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Museu Picasso
Museu Picasso
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museums 2.0: adulthood on the Internet from Web 1.0 to Web 2.0 Barcelona, July 2009
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media, social networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
the social networks: characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
the social networks: some figures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
social networks - star: Social network: friends, fan page Portal for photo-sharing Portal for video-sharing Portal for sharing presentations (Powerpoint, mainly) Network of social bookmarks, for sharing 'favourites' Micro-blogging (140 characters)
Other 2.0 platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What 2.0 users do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why museums are on 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Museums on the social networks ,[object Object],[object Object],[object Object],[object Object]
Museums on Facebook Note the growth over 6 months: doubling and tripling users good practice: MoMA: consultation about applications for the iPhone Prado: the new Prado? museum location Fans (January 2009) photographs put up by users MoMA USA 61,562 158,433 (July 09) 939+ 1,940 (July 09) Brooklyn Museum USA 5,554 (8,023 July 09) Guggenheim Bilbao Spain 4,957 (8,431 July 09) 200 Museo del Prado Spain 1,583 4,302 (July 09) 108 Museo Reina Sofia Spain 995 63 Fundaci ó Miró Spain 885 (July 09) 3
 
Museums on Flickr good practice: - Brooklyn: pioneer - Tate: 'Colour Chart‘ (monochrome photos) - V&A: Tattoos, period photos of weddings museum location Subscribers (January’09) photographs put up by the users photographs put up by the museum Brooklyn Museum USA 1058 3033 3151 MoMA USA 537 3121 Guggenheim Bilbao Spain 184 964 Victoria & Albert UK 621 4034 Museum of London UK 167 416 420 Museo del Prado Spain 49 517 Macba Catalonia 40 56 competition: photos of the building
 
Museums on YouTube museum location launch of the channel Subscribers (January 2009) Reproductions Videos produced by the museum MoMA USA December 2006 5089 127114 125 Brooklyn Museum USA July 2006 383 11246 39 Holocaust Memorial Mm USA August 2006 303 8789 59 Metropolitan USA January 2007 223 4840 158 Mus Ci ència i Tècnica Catalonia November 2007 26 3175 66 Victoria & Albert UK March 2008 206 10,672 45
 
Museums on Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twittering at the Museums & the Web Conference In real time during the conference, Twitter was extremely popular. Triple combination of tweets (messages): a) chronicle by the organization itself /b) delegates / c) people following it around the world.
Blogs of museums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
a blog for… ( Nina Simon’s Chart )
Museums with Blogs Brooklyn Museum http://www.brooklynmuseum.org/community/blogosphere/bloggers/ Museum of London http://mymuseumoflondon.org.uk/blogs/ http://mymuseumoflondon.org.uk/blogs/romanglass/ Smithsonian http://www.shows2go.si.edu/exhibitions/smithsonian-blogs.html Walker Art Center http://blogs.walkerart.org/ 8 blogs (Education, Visual Arts, Design, etc) Indianapolis Museum of Art http://www.imamuseum.org/blog/ Tate Modern http://modblog.tate.org.uk Prize for the best Blog in the category 'Social media-Best Blog Award' of BIMA, 2008 'The Great Tate Mod Blog' PowerHousemuseum http://www.powerhousemuseum.com/collection/blog The Curator’s 'Object of the Week' Blog
Education 2.0 in the museums ,[object Object],[object Object],[object Object],[object Object]
Folksonomy or social tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
museum Groups and 2.0 in ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 things to avoid or what museums should not do on 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Museu Picasso: Web objectives 2009 ,[object Object],[object Object],[object Object],[object Object]
Why the Museu Picasso 2.0 project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The networks talk about you even if you don’t T he Museu Picasso on the social networks even before we started: - 550 photos on Flickr -120 videos on YouTube were tagged as Museu Picasso Bcn. It’s crucial to be there with a voice of your own.
The Social Media platforms on which the MPB is present in this 1st phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Museu Picasso Fan Page
Gallery on Flickr
Photos taken by our visitors
The Museu Picasso Blog
Other platforms where the Museu Picasso is/will be present ,[object Object],[object Object],[object Object],[object Object],[object Object]
Starting up (March-May ’09) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
stonetable.org Don’t (just) think different, be different… In honour of Darwin Year Evolution is turning us into homo digitalis As well as knowing how to adapt (new tools for new times: 2.0…), we have to: - differentiate ourselves - be specific - be good at what we do - think about the users
A picture lives a life like a living being, experiencing changes everyday life imposes. This is natural enough as a painting only lives through the person who is looking at it. Pablo Picasso, 1935 ,[object Object],[object Object]
Questions (FAQ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.museupicasso.bcn.cat Conxa Rodà [email_address] Twitter: @innova2 www.Twitter.com/innova2 July 2009 Blog: http://conference.archimuse.com/blog/conxaicub

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Web 2.0 Museu Picasso Barcelona

  • 1. museums 2.0: adulthood on the Internet from Web 1.0 to Web 2.0 Barcelona, July 2009
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  • 7. social networks - star: Social network: friends, fan page Portal for photo-sharing Portal for video-sharing Portal for sharing presentations (Powerpoint, mainly) Network of social bookmarks, for sharing 'favourites' Micro-blogging (140 characters)
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  • 12. Museums on Facebook Note the growth over 6 months: doubling and tripling users good practice: MoMA: consultation about applications for the iPhone Prado: the new Prado? museum location Fans (January 2009) photographs put up by users MoMA USA 61,562 158,433 (July 09) 939+ 1,940 (July 09) Brooklyn Museum USA 5,554 (8,023 July 09) Guggenheim Bilbao Spain 4,957 (8,431 July 09) 200 Museo del Prado Spain 1,583 4,302 (July 09) 108 Museo Reina Sofia Spain 995 63 Fundaci ó Miró Spain 885 (July 09) 3
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  • 14. Museums on Flickr good practice: - Brooklyn: pioneer - Tate: 'Colour Chart‘ (monochrome photos) - V&A: Tattoos, period photos of weddings museum location Subscribers (January’09) photographs put up by the users photographs put up by the museum Brooklyn Museum USA 1058 3033 3151 MoMA USA 537 3121 Guggenheim Bilbao Spain 184 964 Victoria & Albert UK 621 4034 Museum of London UK 167 416 420 Museo del Prado Spain 49 517 Macba Catalonia 40 56 competition: photos of the building
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  • 16. Museums on YouTube museum location launch of the channel Subscribers (January 2009) Reproductions Videos produced by the museum MoMA USA December 2006 5089 127114 125 Brooklyn Museum USA July 2006 383 11246 39 Holocaust Memorial Mm USA August 2006 303 8789 59 Metropolitan USA January 2007 223 4840 158 Mus Ci ència i Tècnica Catalonia November 2007 26 3175 66 Victoria & Albert UK March 2008 206 10,672 45
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  • 19. Twittering at the Museums & the Web Conference In real time during the conference, Twitter was extremely popular. Triple combination of tweets (messages): a) chronicle by the organization itself /b) delegates / c) people following it around the world.
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  • 21. a blog for… ( Nina Simon’s Chart )
  • 22. Museums with Blogs Brooklyn Museum http://www.brooklynmuseum.org/community/blogosphere/bloggers/ Museum of London http://mymuseumoflondon.org.uk/blogs/ http://mymuseumoflondon.org.uk/blogs/romanglass/ Smithsonian http://www.shows2go.si.edu/exhibitions/smithsonian-blogs.html Walker Art Center http://blogs.walkerart.org/ 8 blogs (Education, Visual Arts, Design, etc) Indianapolis Museum of Art http://www.imamuseum.org/blog/ Tate Modern http://modblog.tate.org.uk Prize for the best Blog in the category 'Social media-Best Blog Award' of BIMA, 2008 'The Great Tate Mod Blog' PowerHousemuseum http://www.powerhousemuseum.com/collection/blog The Curator’s 'Object of the Week' Blog
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  • 30. The networks talk about you even if you don’t T he Museu Picasso on the social networks even before we started: - 550 photos on Flickr -120 videos on YouTube were tagged as Museu Picasso Bcn. It’s crucial to be there with a voice of your own.
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  • 32. The Museu Picasso Fan Page
  • 34. Photos taken by our visitors
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  • 38. stonetable.org Don’t (just) think different, be different… In honour of Darwin Year Evolution is turning us into homo digitalis As well as knowing how to adapt (new tools for new times: 2.0…), we have to: - differentiate ourselves - be specific - be good at what we do - think about the users
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  • 41. www.museupicasso.bcn.cat Conxa Rodà [email_address] Twitter: @innova2 www.Twitter.com/innova2 July 2009 Blog: http://conference.archimuse.com/blog/conxaicub

Notas do Editor

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