Share or sharealike – deciding how, when and where to share your digital content
•Transferir como PPT, PDF•
1 gostou•605 visualizações
Presentation given at UKMW12, the Museums Computer Group's Museums on the Web 'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
Recomendados
Recomendados
Mais conteúdo relacionado
Semelhante a Share or sharealike – deciding how, when and where to share your digital content
Semelhante a Share or sharealike – deciding how, when and where to share your digital content (20)
Mais de Museums Computer Group
Mais de Museums Computer Group (20)
Share or sharealike – deciding how, when and where to share your digital content
- 1. Share and Sharealike – The How and Why of Sharing Collections Online Nick Poole, CEO, Collections Trust (@NickPoole1)
- 3. That became a research project…
- 4. That became a book…
- 5. Initial question: “There are many different ways of opening up collections online for access and engagement. Each one costs my museum something. How do I decide which ones to go with?”
- 7. Open access ≠ fewer sales
- 10. ‘Digital’ ≠ an audience
- 11. Let’s start with: - Audience - Culture - Mission
- 12. So what are the options?
- 13. The continuum of use… CONTENT FUN LEARNING OUTREACH A BIT A LOT AGGREGATION RESEARCH COLLECTIONS MANAGEMENT DATA MINING METADATA
- 15. Your own…
- 16. 3rd party…
- 18. Your own…
- 19. 3rd party…
- 20. Return on Investment • Achieving your cultural mission and/or objectives • Delivering on your public task • Enhancing the status of your museum or gallery • Raising the public profile of the organisation • Establishing new revenue streams • Increased revenue from existing image licensing/commercial activity • Improved balance of commercial revenue against grant-in-aid or other support • Access to new funding streams (such as European funding programmes) • Advocating the importance of collections as a key part of service delivery • Improved case for collections management and/or documentation • Opening up tasks for collaboration and crowdsourcing • Improving the quality and consistency of your collections information
- 22. Google Cultural Institute Effort: 4 Upside: Exposure through Google User-focussed tools for digital curation Promotes re-use of your existing images Downsides: Not focused on sending people/value back to you Google is a business Only takes content around selected themes Return on Investment: Reputational Levels of usage not known http://g-cultural-institute.appspot.com/signup
- 23. Google Art Project Effort: 6 Upside: Exposure through Google Gorgeous gigapixel images Downsides: Very selective focus Google is a business It’s a ‘walled garden’ Gigapixel images Return on Investment: Reputational 20m visitors in first 12 months 200k user-created ‘collections’
- 24. Wikimedia Commons Effort: 5 Upside: Huge potential audience Fits with the cultural mission Promoting open re-use Downsides: Huge potential audience Requires CC0 Irrevocable Return on Investment: Cultural Audience
- 25. Commercial Picture Libraries Effort: 4 Upside: Money Exposure Enhanced metadata Downsides: Very selective Out of your hands Retain 25-50% of the licensing fees Return on Investment: Financial Depends on the collection 500 high-profile works – c. £5k - £12k per annum 2000 mid-range works – c. £5k - £30k per annum
- 26. Your Own Picture Library Effort: 10 Upside: Money Politics Access to images Downsides: High upfront costs High staff/running costs Return on Investment: Organisational Picture library revenue supports further digitisation Picture library activities support other functions V&A Images revenue for 2008-9 was projected at £350,000 (20k images), of which 62% was estimated to come from commercial image licensing….
- 27. Europeana Effort: 7 Upside: Exposure - huge demand for UK content Political/reputational value Access to future European funding Access to apps, labs, network, expertise Downsides: Won’t take data directly from your museum Your data is presented alongside everyone else’s Your metadata in their data model Return on Investment: Audience 6m searches on Europeana this year (23m records) Potential access to future EU digitisation funding
- 28. Culture Grid Effort: 4 Upside: Share it once, deliver it to multiple channels Simplified process for participating in Europeana Easily create collaborative, cross-search projects Apps & widgets Downsides: Limited direct audience Mapping your data Return on Investment: Political 312,149 searches in 2012 Not a public-facing service – primary audiences are museums and academics
- 29. BSI PAS 197 BSI PAS 198 ACCREDITATION BENCHMARKS PDF/XML/PRINT GUIDANCE + SCHEMA COMPLIANCE NEW IDEAS (23,000) WORLDWIDE COMMUNITY (7,600)
- 30. Key messages: How you share your collections online is defined by your audience, your culture, your values and your mission. High-quality images of high-value items, decent SEO and an API will unlock pretty much all of these options Commercial activity rarely generates profit, but it can deliver income that can be re- invested in opening up the collection. A very small proportion of your collection is likely to be commercially valuable – be harsh with yourself (or get someone else to be) Sharing high-quality images for open non-commercial use drives value and new business to commercial image sales. With an open, standards-compliant, well-documented API (& a SPECTRUM-compliant system), you can make use of metadata-based promotional tools without having to do additional work.
- 31. Please help me build on this research: http://tiny.cc/sharingcollections
- 32. Nick Poole Chief Executive, Collections Trust nick@collectionstrust.org.uk http://www.slideshare.net/nickpoole twitter @NickPoole1