Presentation given at UKMW12, the Museums Computer Group's Museums on the Web
'Strategically Digital' conference, Wellcome Collection, London, November 30, 2012
2. How we work...
increasing
clients’ digital
understanding
running creating digital
strategic digital content,
development prototypes,
projects strategies and
intriguing campaigns
and
delighting
audiences
3. Challenges
Little flexibility
Focus on specific outcomes
Limited internal digital expertise
Restricted budgets and resources
4.
5.
6. Being „digital by default‟
“… the government itself needs to become
digital in thinking in order to deliver
services which are suitable for users
… as digital by default comes into effect the
scale of government service provision will
grow dramatically and the quality and user
centricity of major commercial internet
properties should be our minimum goal.”