Apple acquired indoor location company WiFiSLAM for $20 million. An Apple spokesman confirmed the acquisition but declined to provide details on its plans. WiFiSLAM technology could help Apple improve indoor navigation and location services.

1. I CANNAE DO IT CAPTAIN!
Benjamin Blundell
section9.co.uk
Edinburgh College of Art
National Museum of Rural Life, Scotland

9. Apple Acquires Indoor Location Company
WiFiSLAM for $20 Million
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A P BUSINf.sS M L N W & AHALYS - ZSMAR,2013
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The Wal l Street Journa l reports t hat A pp le has acquired indoor location com pany W ifiSLAM f or a huge
$20 m illion. Apple has conf irm ed the purchase, b u t declined to of f er any details o n its plans for the
acquisition.
An Apple spokesm an confirm ed the deal saying t h e com pany "buys sm aller technology com panies
f r o m t im e to tim e" and generally doesn't discuss its plans. He declined to c om m ent further. WifiSLAM
could not im m ediately b e reached for c om m ent.

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13. It can be done!*
• * ( but you cannae change the laws of Physics
)
• Benjamin Blundell
section9.co.uk