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SEEKING BALANCE In The  Online Video  Landscape Robert Stein, Daniel Incandela Indianapolis Museum of Art
Video has become a  part of our culture
-ComScore 145M U.S. Internet users watched an average of 90 videos in Feb 2009
The average American spends  6  hours a day watching video, up from  4.6  hours in  1996 . -ComScore
Hulu.com Reaches One-Quarter of Total Internet Viewer Population -ComScore
Search Engine Popularity 2,709 YouTube 1,015 MSN 2,804 Yahoo! 8,541 Google Search Queries (M) Search Provider
MUSEUMS  HAVE  NOT  BEEN LEFT  OUT IN  THE  COLD
MUSEUMS USE VIDEO A LOT
 
A COMPREHENSIVE LIST OF ALL MUSEUMS ON YOUTUBE
I GOT BORED
 
 
 
 
IMA’s history with videos
Repurposing Videos
Developing Classroom Tools
In-gallery Pieces
The First Marketing Video
 
Freedom to Publish
Unexpected Success
Unexpected Non-success
Embed
ADAPT AND LEARN FROM EXPERIENCES
APPLE MARKETING BONUS STATS
Web Surveys
Web Survey - Gender
Web Survey - Age
Web Survey - Income
Web Survey - Race
Getting a Feel for Demographics
 
 
 
 
But not always accurate
 
 
 
YouTube Insights
 
 
 
 
 
 
iTunes-U
Diversity of Content
Longer Format Videos
Grouping of Content
APPLE MARKETING BONUS APPLE MARKETING BONUS
APPLE MARKETING BONUS STATS
ITunes Stats
 
iTunesU 12/08 - 4/09
iTunesU 12/08 - 4/09
4 Willis 'Bing' Davis: On the Shoulders of Ancestors  Count 9 Sebastiano Mainardi: The Science of Art  Count 18 On the Road Again with Jack Kerouac  Count 20 Maria Magdalena Campos-Pons  Count 21 Off the Wall: Adrian Schiess  Count 24 European Design Since 1985: Shaping the New Century  Count 27 Textile and Fashion Arts  Count 31 African Art  Count 36 Asian Art  Count 49 European Art  Count 66 About IMA  Count 72 Star Studio  Count 76 Raw and Uncut  Count 96 Gardens and Grounds  Count 103 American Art  Count 111 IMA Events  Count 126 To Live Forever  Count 148 Power and Glory: Court Arts of China's Ming Dynasty  Count 198 Roman Art from the Louvre  Count 270 Perspectives In Sound  Count 298 Contemporary Art  Count
ArtBabble
 
SERIES
CHANNELS
ARTISTS
 
Notes
 
 
APPLE MARKETING BONUS STATS
Google Analytics
Event Tracking
Users & Comments
Back-End Processing
Multiple Streaming Servers
Social Media Marketing And more…
SEO
 
 
 
What’s not on ArtBabble?
Questions? [email_address] [email_address]   [email_address]

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