Enviar pesquisa
Carregar
Musestorm Top 10 widget and social media mistakes
•
0 gostou
•
275 visualizações
Marcia Kadanoff
Seguir
Talk given at Widget Web Expo
Leia menos
Leia mais
Negócios
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 24
Baixar agora
Baixar para ler offline
Recomendados
Musestorm Top 10 widget and social media mistakes
Musestorm Top 10 widget and social media mistakes
Marcia Kadanoff
AplicacióN De La Primera Ley De Newton
AplicacióN De La Primera Ley De Newton
yondaime160293
Einstein
Einstein
Juan Carlos Fernandez
Manual de Acceso a los Documentos
Manual de Acceso a los Documentos
esilvao
El Sol Y La Luna
El Sol Y La Luna
radiogmi
Jerico Santander Glb
Jerico Santander Glb
Geta Lucia
061708 Sales Meeting
061708 Sales Meeting
Mike Thornburg
Score En Mening
Score En Mening
mier3000
Recomendados
Musestorm Top 10 widget and social media mistakes
Musestorm Top 10 widget and social media mistakes
Marcia Kadanoff
AplicacióN De La Primera Ley De Newton
AplicacióN De La Primera Ley De Newton
yondaime160293
Einstein
Einstein
Juan Carlos Fernandez
Manual de Acceso a los Documentos
Manual de Acceso a los Documentos
esilvao
El Sol Y La Luna
El Sol Y La Luna
radiogmi
Jerico Santander Glb
Jerico Santander Glb
Geta Lucia
061708 Sales Meeting
061708 Sales Meeting
Mike Thornburg
Score En Mening
Score En Mening
mier3000
Sesion 3: Método de desarrollo de proyecto
Sesion 3: Método de desarrollo de proyecto
elearningCANDANE
Designer\'s Behavioural Flow in Ideation Process.pdf
Designer\'s Behavioural Flow in Ideation Process.pdf
peijung cheng
Snag
Snag
huttond
Uefa 2008werkboek
Uefa 2008werkboek
saMBO-ICT
Teste auto
Teste auto
alex
Ad Applications
Ad Applications
Jonathan Mendez
Maximize Your Sharepoint Investments
Maximize Your Sharepoint Investments
guestf25611
εκπ.λογισμικό
εκπ.λογισμικό
guest1a8d0d
Teverga
Teverga
mukotxa
File Sizes
File Sizes
algona81
The Summer Program
The Summer Program
lnowak
Jefe
Jefe
Jose Antonio Martin
Technolgy
Technolgy
guest2da821
Humafrancia
Humafrancia
LUISPONCEUPT
Fotos Curiosas
Fotos Curiosas
paumove
Viajes
Viajes
guest77574b
Vitoria Brasil
Vitoria Brasil
José Roberto Cordeiro
ο βρασμοσ1
ο βρασμοσ1
guest8c370b
Um portuga contribuinte
Um portuga contribuinte
alex
OneSpring: 5 Myths of Rich Internet Applications
OneSpring: 5 Myths of Rich Internet Applications
OneSpring LLC
Social Apps 101
Social Apps 101
Meddle
Social Apps 101
Social Apps 101
Paul Roberts
Mais conteúdo relacionado
Destaque
Sesion 3: Método de desarrollo de proyecto
Sesion 3: Método de desarrollo de proyecto
elearningCANDANE
Designer\'s Behavioural Flow in Ideation Process.pdf
Designer\'s Behavioural Flow in Ideation Process.pdf
peijung cheng
Snag
Snag
huttond
Uefa 2008werkboek
Uefa 2008werkboek
saMBO-ICT
Teste auto
Teste auto
alex
Ad Applications
Ad Applications
Jonathan Mendez
Maximize Your Sharepoint Investments
Maximize Your Sharepoint Investments
guestf25611
εκπ.λογισμικό
εκπ.λογισμικό
guest1a8d0d
Teverga
Teverga
mukotxa
File Sizes
File Sizes
algona81
The Summer Program
The Summer Program
lnowak
Jefe
Jefe
Jose Antonio Martin
Technolgy
Technolgy
guest2da821
Humafrancia
Humafrancia
LUISPONCEUPT
Fotos Curiosas
Fotos Curiosas
paumove
Viajes
Viajes
guest77574b
Vitoria Brasil
Vitoria Brasil
José Roberto Cordeiro
ο βρασμοσ1
ο βρασμοσ1
guest8c370b
Um portuga contribuinte
Um portuga contribuinte
alex
Destaque
(19)
Sesion 3: Método de desarrollo de proyecto
Sesion 3: Método de desarrollo de proyecto
Designer\'s Behavioural Flow in Ideation Process.pdf
Designer\'s Behavioural Flow in Ideation Process.pdf
Snag
Snag
Uefa 2008werkboek
Uefa 2008werkboek
Teste auto
Teste auto
Ad Applications
Ad Applications
Maximize Your Sharepoint Investments
Maximize Your Sharepoint Investments
εκπ.λογισμικό
εκπ.λογισμικό
Teverga
Teverga
File Sizes
File Sizes
The Summer Program
The Summer Program
Jefe
Jefe
Technolgy
Technolgy
Humafrancia
Humafrancia
Fotos Curiosas
Fotos Curiosas
Viajes
Viajes
Vitoria Brasil
Vitoria Brasil
ο βρασμοσ1
ο βρασμοσ1
Um portuga contribuinte
Um portuga contribuinte
Semelhante a Musestorm Top 10 widget and social media mistakes
OneSpring: 5 Myths of Rich Internet Applications
OneSpring: 5 Myths of Rich Internet Applications
OneSpring LLC
Social Apps 101
Social Apps 101
Meddle
Social Apps 101
Social Apps 101
Paul Roberts
Kate Rubin Stem Tecna Presentation 03.19.09 (2)
Kate Rubin Stem Tecna Presentation 03.19.09 (2)
Paige Rasid
Mooga Sony Music Case study (Update April. 09)
Mooga Sony Music Case study (Update April. 09)
iken Solutions - Web Space-
Mobile Marketing Forum - MOOGA
Mobile Marketing Forum - MOOGA
iken Solutions - Web Space-
Weiss in Singapore on Mobile 2.0 & UX Trends 2009
Weiss in Singapore on Mobile 2.0 & UX Trends 2009
Scott Weiss
Social Network Class Presentation
Social Network Class Presentation
Danny Sauter
MAD Over Mobile Apps
MAD Over Mobile Apps
Gerard K M Lim
Gerard KM Lim: MAD over Mobile Apps!!!
Gerard KM Lim: MAD over Mobile Apps!!!
barcamp.my
Reprise Media Socialmedia Bootcamp 05.13.09 Draft
Reprise Media Socialmedia Bootcamp 05.13.09 Draft
nickgon
We Either Evolve Or Die - English
We Either Evolve Or Die - English
Martin Cserba
Convergence 2
Convergence 2
iken Solutions - Web Space-
Crowdsourcing 101 - tapping into the wisdom of crowds
Crowdsourcing 101 - tapping into the wisdom of crowds
Meddle
Mobile Monday Silicon Valley 5/4/09
Mobile Monday Silicon Valley 5/4/09
kateimbach
Emakina Academy #12 : The 2009 Mobile Scene
Emakina Academy #12 : The 2009 Mobile Scene
Emakina
Measuring Quality of Experience for MPEG-21-based Cross-Layer Multimedia Cont...
Measuring Quality of Experience for MPEG-21-based Cross-Layer Multimedia Cont...
Alpen-Adria-Universität
The Effect of Technology on Those Who Package and Distribute the News
The Effect of Technology on Those Who Package and Distribute the News
Stephen Bates
Roll-out of the NYU HSL Website and Drupal CMS
Roll-out of the NYU HSL Website and Drupal CMS
Chris Evjy
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Kristin Wolff
Semelhante a Musestorm Top 10 widget and social media mistakes
(20)
OneSpring: 5 Myths of Rich Internet Applications
OneSpring: 5 Myths of Rich Internet Applications
Social Apps 101
Social Apps 101
Social Apps 101
Social Apps 101
Kate Rubin Stem Tecna Presentation 03.19.09 (2)
Kate Rubin Stem Tecna Presentation 03.19.09 (2)
Mooga Sony Music Case study (Update April. 09)
Mooga Sony Music Case study (Update April. 09)
Mobile Marketing Forum - MOOGA
Mobile Marketing Forum - MOOGA
Weiss in Singapore on Mobile 2.0 & UX Trends 2009
Weiss in Singapore on Mobile 2.0 & UX Trends 2009
Social Network Class Presentation
Social Network Class Presentation
MAD Over Mobile Apps
MAD Over Mobile Apps
Gerard KM Lim: MAD over Mobile Apps!!!
Gerard KM Lim: MAD over Mobile Apps!!!
Reprise Media Socialmedia Bootcamp 05.13.09 Draft
Reprise Media Socialmedia Bootcamp 05.13.09 Draft
We Either Evolve Or Die - English
We Either Evolve Or Die - English
Convergence 2
Convergence 2
Crowdsourcing 101 - tapping into the wisdom of crowds
Crowdsourcing 101 - tapping into the wisdom of crowds
Mobile Monday Silicon Valley 5/4/09
Mobile Monday Silicon Valley 5/4/09
Emakina Academy #12 : The 2009 Mobile Scene
Emakina Academy #12 : The 2009 Mobile Scene
Measuring Quality of Experience for MPEG-21-based Cross-Layer Multimedia Cont...
Measuring Quality of Experience for MPEG-21-based Cross-Layer Multimedia Cont...
The Effect of Technology on Those Who Package and Distribute the News
The Effect of Technology on Those Who Package and Distribute the News
Roll-out of the NYU HSL Website and Drupal CMS
Roll-out of the NYU HSL Website and Drupal CMS
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Workforcecamp: An Introduction to Policy, Strategy, Implementation
Último
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Damini Dixit
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Exhibitors Data
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Último
(20)
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Phases of Negotiation .pptx
Phases of Negotiation .pptx
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Musestorm Top 10 widget and social media mistakes
1.
The Professional Way
to Widget™ September 20, 2007 MuseStorm Top 10 Widget & Social Application Mistakes Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
2.
This session
Fast, furious, fun! • quot;Hands On Workshop: The Top 10 Widget Mistakes.” • Both widgets and social applications • Actionable knowledge you can start applying Wednesday morning! Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
3.
Case #1
Breaking Bad AMC Original • Designed for cross over appeal with a 40 -something protagonist chemistry teacher • Teams up with one of his 20-something students to cook meth • “Black humor” Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
4.
Copyright © 2008,
MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
5.
Mistakes Made
Breaking Bad • 60M people on Facebook but only 19 of them use this widget each day Multiple problems • Mismatch demographics • Game does not take advantage of social graph Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
6.
Lessons Learned
• DO measure/optimize engagement value of your content • DON’T overinvest in custom content before you know what works Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
7.
Case #2
Free Rice (633K uniques) Ideal fit with demographics • 4M high school students on Facebook as of May 2007 • Majority college bound • Third-world causes strongly resonate with this age group Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
8.
Copyright © 2008,
MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
9.
Mistakes Made
• 90 active users for “bumper sticker” implementation • Re-mixed as a true Facebook application – but with only ~1000 active users today Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
10.
20 grains vs.
10 grains Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
11.
Lessons learned
• DO pay attention to naming of your application particularly if there are multiple apps or widgets that do the same thing • DO look at your reward structure and make sure it is competitive with offerings elsewhere on the web Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
12.
Case #3
Blockbuster Movie Clique • Collaborative filtering recommendation engine for films Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
13.
Copyright © 2008,
MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
14.
Mistakes Made
When it comes to widgets, it’s content that rules, not the brand • Application is just not all that compelling when compared with Flixster – an application built from the ground up for film lovers • Difference shows in the numbers – Blockbuster 238 daily active users versus 439,699 for Flixster Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
15.
Copyright © 2008,
MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
16.
Lessons Learned
• DO a competitive analysis of your category before you develop your widget or social application • DON’T bet the farm on a single social network – consider going where your competition isn’t • DO provide content that is useful, entertaining, and energizing to your audience – versus self serving • DO remember why people post/share your widget or social application – it’s the content Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
17.
Case #4
Electronic Arts • My Need for Speed • An electronic racing game Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
18.
Copyright © 2008,
MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
19.
Mistakes Made
Not refreshing content prior to game launch • Initially this application was a dud • Application came back from the dead after the game launched • Perfect fit with the FB demographic • Provides a natural vehicle for self expression Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
20.
Lessons Learned
Build success quickly on the back of mistake • Widgets and social applications are by definition new media • Experiment now – but make sure what you are doing is measurable • Respond, react, and iterate • Your audience will tolerate mistakes so long as you are responsive to their needs Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
21.
Summary Mistakes
Breaking Bad Case • Bad fit with demographics • Failing to test content with target users Free Rice Case • Not integrating into the social graph/bumper stickers • Not naming your widget in a distinctive way • Lack of alignment in reward structure Movie Clique vs. Flixster • Forgetting that content is king and queen • Relying on a single social network to carry the day Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
22.
Additional Mistakes
• Electronic Arts Case • Over relying on generic content • Focusing on business objectives to the exclusion of audience needs • General Widget mistakes we see every day • Letting your widget go stale over time • Forgetting to make your widget search able Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
23.
MuseStorm
Professional solution for agencies and marketers • Cross-platform widgets • Engaging content with a set of dynamic components • Accountability across all touchpoints • Convenience and control right down to the pixel • Proven with blue-chip agencies and marketers Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
24.
September 20, 2007
Thank You www.musestorm.com marciak@musestorm.com 650.270.4309 Copyright © 2008, MuseStorm, Inc. All rights reserved. www.musestorm.com Company Private & Confidential
Baixar agora