Discoverability and Revenue in the Publishing Industry Webinar
http://www.biztegra.com: Few industries are facing more marketing challenges than the publishing industry. Getting your books found, convincing browsers to purchase, and using the right mix of channels to drive discovery and revenue has become harder and harder, but the opportunities are also becoming larger and larger. There are three areas that publishers should be focusing on that will impact discoverability and revenue: Create a modern, responsive, SEO optimized website that uses the latest techniques (some that are specific to the publishing industry) to drive search results, discoverability, and REVENUE Leverage the great audiences your authors are building across their online and social platforms to drive revenue across all of your books, both front and back list. Get out of the habit of marketing a book just when it launches by creating a hub and spoke marketing system that uses the natural cadence of your publishing to drives content marketing. And we'll show you how to do all this. Learn how these three strategies have been used by other publishers to dramatically increase DISCOVERABILITY & DRIVE EVER INCREASING REVENUE.
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Discoverability and Revenue in the Publishing Industry Webinar
- 1. IN THE PUBLISHING INDUSTRY ENGAGEMENT & REVENUE DRIVING DISCOVERABILITY
- 2. Go ahead and follow me. I’ll wait. @murrayiz Murray Izenwasser Strategy Practice Lead, Founder, Biztegra Murray@biztegra.com 561.452.2662 www.linkedin.com/in/murrayiz/
- 3. Change is Good (?) Your Product Awareness & Discoverability Purchase and Consumption Distribution Publication Models
- 4. Driving Discoverability and Revenue CADENCE & CONTENT AUTHOR AMPLIFICATION MODERN WEB SITE
- 7. It’s (Still) All About Your Site
- 8. On-Page SEO Structured Data and Authorship Responsive Design Catalog, Cart, & Checkout – multi device Email Registration Social Integration Author Engagement Content User Centric Navigation Website - Considerations
- 9. “Standard” SEO Items Optimize Titles & URLs Meta: Description Headings CSS Images & Multimedia Domain Information URLs / Structure Keywords Long Tail Content Internal Links Website – On-Page SEO
- 10. Publishing Specific 1. Use Structured Data • www.schema.org • http://www.google.com/webmasters/tools/richsnippets# 2. Set Up Authorship Website – On-Page SEO
- 11. Structured Data & Authorship
- 16. Responsive Website • Responsive Web Design (RWD) • Dedicated Mobile Site • RESS http://sixrevisions.com/design-showcase-inspiration/responsive-webdesign-examples/ http://sixrevisions.com/mobile/methods-mobile-websites/
- 17. Why A Responsive Website?
- 18. Why A Responsive Website?
- 19. On-Page SEO Structured Data and Authorship Responsive Design Catalog, Cart, & Checkout – multi device Email Registration Social Integration Author Engagement Content User Centric Navigation Website - Considerations
- 28. #3: Cadence & Content flickr.com/ jenny downing
- 29. Cadence
- 30. Content
- 31. Video and Search What 1 Little Video Can Do…
- 32. 1
- 38. “Author Video” Generation Results ~ 140 videos 39,000 video views (YouTube) Sales directly attributable to YouTube (Direct & Assisted)
- 39. Driving Discoverability and Revenue CADENCE & CONTENT AUTHOR AMPLIFICATION MODERN WEB SITE
- 43. Education · Strategy · Development · Engagement BIZTEGRA West Palm Beach, Miami, Buenos Aires Solutions for the Social Web