The research on A Research On Factors Influencing the selection of service apartment by Business Travelers. The research is on sale for USD $1000. We also consult Businessmen interested in opening service apartment business. Please mail on info@liveinn.co.in for enquiries

1. Executive Summary
The Travel and Tourism Industry in India is growing at a steady pace which holds the
Hospitality Business in strong position. Business Travel is considered to be one of the
most integral part of Travel and Tourism Industry. There has been a rapid increase in
Business travel resulting to expatriates and company employees travelling to various
places in the country this has played a major role in today’s Business Market. Travel
Marketers and Researchers have gradually recognized this increasing potential market
segment. There is no exception with Serviced Apartment Industry, which targeted at
Business Travellers as the main customers.
Intensified competition is not happening only in Mumbai’s Lodging Business, but also
throughout India, Service Apartment Operators must deal with it. How service
apartments position themselves and differentiate themselves from competitors is critical
to their success.
The outlook for the Serviced Apartments Industry is indeed very optimistic as it grows in
popularity and acceptance. At the same time, the concept has yet to reach maturity
because of traditional misconceptions or lack of awareness in certain markets. Even just
as recently as 2012 the market was not convinced of all the advantages that serviced
apartments offered over hotels.
With the above thought in mind Service Apartment Operators are segmenting the market
and are looking out for catering different segments of market in a very unique way.
Talking about segments, Business Travellers have always been a primary target for
Service Apartments Operators as they provide accommodation to them without the often
unnecessary extra services and cost implications found in a full service hotels.
Service Apartment operators certainly have chosen a risky segment as they are dealing
with corporates and even a small mistake done by them will have a huge impact on their
brand name and the effect will be industry wide.
So it is important for service apartment operators to know the factors which Business
Travellers would look for before selecting a place for their stay. Location, Basic

2. Facilities, Room facilities and recommendations are some factors which are to be taken
care to serve Business Traveller’s needs.
This research aims at finding out the above factors and to identify what trends will
influence Business Travellers to choose their service apartment, this will also help
service apartment operators in designing strategies in order to satisfy their corporate
clients and to draw a positive word of mouth from them.
Few supplementary objectives of this research were also to know the modes of
reservation and the period of stay of various Business Travellers at different service
apartment vicinities. This other objective of this research include knowing the monetary
indulgence of Business Travellers for their stay at service Apartment as been cost
effective is one of the characteristics of service apartment as a concept.
The project would also try and know whether respondents would like to stay in a service
apartment other than your business purposes (for Family get together, Wedding) which
will help Service Apartment operators know if they could target these other segments or
not and via which mode.
The most important of all is the question of repeat patronage and word of mouth which
will be answered which is whether the respondents will recommend service apartment to
other or no which plays a very important role in terms of repeat patronage as they will
give a word of mouth if they had stayed in a particular service apartment for at least two
or more times and gets the same service in both the visits. The literature review develops
a conceptual framework in order to understand the Service Apartment industry in
Mumbai and the Impact of Demographic Characteristics on Service Apartment Selection
where as the primary data was collected through a hard bound questionnaire and
adequate tools were used to carry out the analysis.

3. If you are interested in
getting the entire
research mail on
info@liveinn.co.in
.