1. Research document
Graphs and evaluation of questionnaire results
1. Sex?
Sex?
Evaluation: We chose a
random sampling method of
handing out our questionnaire
to People, we tried to make it
as even as possible between
the sex’s to get a good mix so
that we could form general
45%
opinions and not have a bias Male
from a particular sex. We Female
55%
achieved this fairly well
getting it almost half half with
55% male and 45% female.
2. Age?
Evaluation: As our
general target audience
Age?
for our music video was
around the 16 – 25 range
40
we believed the best and
easiest way to gain data 35
from our questionnaires 30
Number of people
that fall into this age 25
group was to use the
20
college as a base for
handing the 15
questionnaires out. As the 10
results show we achieved 5
that with 36 out of 40
0
questionnaires answered
Under 16 16 - 25 26 - 30 over 30
were people between the
Age group
ages of 16 – 25. With this
information we now
know that the results of the questionnaires will reflect the opinions of our target market
and help us understand what we need to include in our music video and the music itself in
order to appeal to them and their tastes in music and also music videos.

2. 3. What type of music video do you prefer?
Evaluation: This
What type of music video do you prefer?
particular question
helped us to understand
25
which style of music
video they most enjoy
watching, with the 20
majority, 22 out of 40,
Number of people
saying that they prefer 15
narrative based music
videos, the second most 10
popular of the three was
performance based 5
music videos, this was
good for us, as our
0
group had the idea Narrative Performance based Concept based
already of mixing the
Types of video
narrative style with the
performance based
style music video and these results showed us that the styles we had in mind would in
fact be received best by our audience.
4. What is your favorite genre of music?
Evaluation: With this question we looked to find which genre of music is the most
popular among people, we found a wide range of results, however the majority of people
preferred the R&B genre
of music, 13 out of 40, and What is your favorite genre of music?
the second most popular
was the Rap/Hip Hop 14
genre, 12 out of 40 people
12
choosing that genre. This
was good as our artist is a 10
Number of people
Rapper and his music has
8
less stereotypical content,
our artist is less of a 6
gangster rapper and more
of new style R&B rapper, 4
which again was good for 2
us as people prefer that
style of music as our 0
Rap/Hip Hop R&B Rock Indie Pop Other
results show, so we know
that our artist is more Genre
likely to be listened to and
accepted by our audience with his particular genre of music.

3. 5. Do you enjoy songs that you feel relate to your life and experiences?
Evaluation: We asked Do you enjoy songs that you feel relate to your life and
this question so that we experiences?
would know if people
would welcome our
particular style of Rap/ 13%
Hip Hop song, as we
chose specific songs
from our artist at the
Yes
beginning of our project
No
it was important that the
audience would be
happy with the style we
were aiming for and
87%
they did with 87% of
people enjoy songs that
they feel they can relate
to which is what we really want to achieve from our song and music video when people
watched it. We believe it is important the audience not only understand but on some level
feel involved with the lyrics and what they see on screen.
6. Are you more attracted to certain music because of the artist or because of the
beat and lyrics?
Evaluation: This
Are you more attracted to certain music because of the
question in particular
artist or because of the beat and lyrics?
was to get an idea of
how hard it would be to
get people to watch our
music video. It was
important to find out
from people if they are
attracted more to music
45%
because it is performed Artist
by a certain well known 55% Beat and lyrics
artist or if they listen to
a song and if they like it
will continue to listen to
the artist. Our results
showed that 55% of
people are more
attracted to songs
because of the artist performing them which wasn’t too bad a result for us as our lesser
known artist still had a pretty good 45% of people willing to hear the song rather than
judging on face value of the performer.

4. 7. Do you believe that the music video is an important part of selling a song?
Evaluation: Here Do you believe that the music video is an importnat part of
we looked to selling a song?
understand if people
that a good music
video is important in
the selling of a song
to the audience, with 30%
70% saying that it is
an important part of
Yes
selling a song. These
No
results showed us
that in order for our
song to be successful 70%
among our audience
we would need to
make a good
appealing music
video to go along with it to satisfy our audience and earn a good response form them on
our artist.
8. Who out of these is your favourite of the Rap/Hip Hop genre?
Evaluation: Our artist’s
Who out of these is your favorite of the Rap/Hip Hop genre?
particular style of
Rap/Hip Hop is similar 14
to that of Tinie Tempah,
so this question was 12
developed to see which 10
Number of people
Rap star was most
favored by our public, 8
finding that the larges 6
group of people
4
preferred Tinie Tempah
and his style to the other 2
major Rap stars in the
0
industry with 12/40 Tinie Tempah 50 Cent Ludacris Giggs None
choosing Tinie Tempah.
Artist
This was good for us as
our artists similar style
made it more likely for the audience to like him an his style of song.

5. 9. Do you enjoy deep motivational songs?
Evaluation: this is a
Do you enjoy deep motivational songs?
question similar to that of
Q5. Do you enjoy songs
that you feel relate to
your life and
23%
experiences? in regards
to the fact we were
looking to find out if
people would enjoy the Yes
messages our artist is No
trying to send out to
people and involve them
in the music he performs, 77%
77% of people said yes
they do enjoy deep
motivational songs which
was good as it helped our
choice of which song for our artist to perform as we know what the majority of our target
audience are looking for in a song.
10. Where are you most likely to hear a new song?
Evaluation: With this Where are you most likely to hear a new song?
question we looked to
find out where our 20
public would be most 18
likely to hear new 16
songs so that we would 14
Number of people
know how to market 12
our song to get the 10
song and our artist 8
known among the 6
public, we found a 4
majority of 18/40
2
people finding that the
0
most likely place for Radio T.V Internet
them to hear new
source
music is on the internet
on sites like YouTube
and MySpace. So that is where we our going to base most of our selling of the song and
music video to the public.

6. 11. What do you most like to see in a music video?
Evaluation: we used What do you most like to see in a music video?
this question to find out
what our audience likes 25
to see in a music video,
finding that the thing 20
they most like to see is
Number of people
the Artist, with 22/40
15
choosing that option,
than special effects and
10
attractive models with a
joint 6/40 people, and
least of all bling with 5
only 4/40 people. With
these results we know 0
The Artist Special effects Attractive Models Bling
how much of these
things to involve in our Contents
music video without
over or under doing it so that we can please the audience.
12. Do you listen to new up and coming artists?
Evaluation: This final Do you listen to new up and coming artists?
question was to see if
people would give our
artist and his music a
chance as he is fairly 18%
unknown at the moment
and with the opportunity
of exposure to audiences
could gain supports and yes
go further with his music, no
but would need those
audiences to give him a
chance to play them his
music. We found that 82%
82% do listen to new up
and coming artists which
was good as it gives us a
good chance of making our artist known and finding him a good audience to watch the
music video.