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Digital Bootcamp Deluxe
- 2. DigiBootcampDeluxe Part of LSFF10 Frontline Club London Friday 10 January 2013
- 3. or ...
- 4. ... fun things to do with the people formerly known as the audience
- 8. What is this ‘digital’, anyway?
- 9. What is this ‘digital’, anyway? • Economic efficiencies; • Reduction of scarcity; • Deflationary; • Users enabled; and • Market immaturity.
- 10. Some trends
- 11. Some trends • Technological changes: • Broadband; powerful devices; open platforms; frictionless payments. • Behavioural changes: • Huge rise in online and mobile consumption. • Business models: • Increasingly online. • Democratisation of production: • Rise of the bedroom producer.
- 13. From this ...
- 14. To this ... Gamer Producer Activist Hacker Blogger Inventor
- 15. One to one One to many Many to many Many to many
- 16. From The Audience is Always Right Michael Zorn, TBWA Berlin
- 17. From The Audience is Always Right Michael Zorn, TBWA Berlin • Fractal Media Usage: • People spend more time with more media in different ways. • Individual Media Usage: • People use media on their own terms and schedules. • Volatile Media Usage: • People use media in spontaneous ways, switching between media. • Self-determined Media Usage: • People can avoid or block content.
- 18. From The Audience is Always Right Michael Zorn, TBWA Berlin • Fractal Media Usage: • People spend more time with more media in different ways. • Individual Media Usage: • People use media on their own terms and schedules. • Volatile Media Usage: • People use media in spontaneous ways, switching between media. • Self-determined Media Usage: • People can avoid or block content. Result: it’s no longer easy to enforce people’s
- 19. The age of the interface
- 20. From: How Social Media Can Make History Clay Shirky “Every time a new consumer joins this media landscape a new producer joins as well, because the same equipment - phones, computers - let you consume and produce. It's as if, when you bought a book, they threw in the printing press for free ...”.
- 21. This really freaks people out
- 23. But don’t worry, this anxiety has a precedent
- 24. From Hamlet on the Holodeck Janet M. Murray “In 1455, Gutenberg invented the printing press - but not the book as we know it. Books printed before 1501 are called incunabula; the word is derived from the Latin for swaddling cloths and is used to indicate that these books are the work of a technology still in its infancy ...”.
- 25. Tell me and I will forget
- 26. Tell me and I will forget, Show me and I may remember.
- 27. Tell me and I will forget, Show me and I may remember, Involve me and I will understand.
- 28. Fun with HTML5
- 32. the internet is … big
- 39. 1% collaborators 9% sharers 90% audience
- 41. Engage don’t sell Share don’t tell
- 43. What free tools are available?
- 44. Wordpress – start here
- 45. wix.com is another popular free website builder.
- 46. weebly is yet another
- 47. harrietfleuriot.co.uk, filmmaker, website using wordpress
- 48. social media sharing buttons on Harriet’s site
- 49. Ted Marcus’s short film website using wordpress
- 50. Luke’s website, powered by Cargo
- 51. These two, from Google
- 53. e-mail
- 54. vimeo vs youtube, and online or not …
- 56. Kate’s website, powered by Wix
- 57. hootsuite, another social media feed manager
- 58. How much? TIME •It requires discipline - you have to commit the time daily/weekly •Use free tools to lighten the load MONEY •Social media and other digital tools are free •Budget for your digital strategy from the start •The Producer of Marketing and Distribution
- 59. When? • Now, if not earlier… • The earlier you start the bigger the audience will be • Use the social media tools as part of your research process before the film is completed • Involve any partners from pre-production or even earlier
- 61. Ain’t too proud to beg …
- 62. Meet Jeff Howe
- 63. Let’s meet Jason
- 64. indiegogo - international, very film friendly
- 65. kickstarter – welcome to the UK!
- 68. crowdrise.com
- 69. sponsume.com
- 70. wefund.com
- 71. buzzbnk.org
- 72. artistshare.com
- 73. ulule.com
- 74. comprehensive summary of all this on the wiki
- 75. Use Assemble to build a web presence and then an audience. Then sell to them.
- 78. 78
- 79. Distrify is a suite of digital tools that turns the entire internet into a movie marketplace.
- 80. screenburn.com - a Facebook VoD platform
- 84. Technology giveth, and technology taketh away
- 86. “Obscurity is a far greater threat to authors and creative artists than piracy”. Tim O’Reilly
- 87. vodo.net helps creators promote and distribute their films using peer-to-peer technology.
- 88. vimeo.com now has a tip jar
- 90. w h a t ’s b e t t e r th a n fre e ? http://springboardmedia.blogspot.com/ Wednesday, May 26, 2010
- 92. New forms of storytelling
- 93. We make the work
- 94. An interactive crowd-sourced documentary project about the Egyptian revolution. http://beta.18daysinegypt.com/
- 99. The ashtag app
- 102. Delight
- 105. starwarsuncut.com
- 107. Be social Build your audience Use crowdfunding to help you do this Involve your audience in a meaningful way Experiment with new tools Befriend a coder Explore new forms of storytelling Make the web, don’t just use it Make beautiful things Be generous
- 108. Be social Build your audience Use crowdfunding to help you do this Involve your audience in a meaningful way Experiment with new tools Befriend a coder Explore new forms of storytelling Make the web, don’t just use it Make beautiful things Be generous Don’t pee in the pool
- 109. • shootingpeople.org: Entries now open for January’s Film of the Month being judged by Kevin ‘Touching the Void’ Macdonald • Sheffield Doc|Fest (12-16 June 2013): Absolutely come. Group discounts. • Submissions open for Encounters 17 – 22 September 2013 • Further reading – and some fun: • http://bit.ly/Q1CMnZ