The document discusses Diesel Black Gold's AU/W 2014 collection which was inspired by the space age of the 1960s. The collection featured silver-coated pieces and futuristic silhouettes that recalled the style of that era. In particular, the collection included several "silver astronaut" inspired looks. More broadly, the document examines how Diesel Black Gold and its parent company Diesel consistently reinvent styles through innovative fabrics and textures while targeting a diverse, contemporary consumer.

1. The Space Age Resurfaces, AU / W 2014
Innovation, Refinement & Rock n’ Roll...
Aidenn Mullen / Fash503 / Trend Journal Entry 1

2. The Space Age Resurfaces, AU / W 2014
“a love affair between
refined quality and rock
and roll”
- style. com
“imagination of science and exploration”
- Andreas Melbostad
Andreas Melbostad as Creative Director
of Diesel Black Gold in 2012
Diesel has always caught my eye. The company and it’s many
diverse consumer segment labels seems to reinvent cool, masculine
rock and roll looks on a consistent basis through fabric innovation
and pure class.
Innovative influences on the brand include textile developments of
coated leathers and denims, scuba neoprene infusion, subtle metal
embellishments and the use of texture for complete collection piece
diversification.
Aidenn Mullen / Fash503 / Trend Journal Entry 1

3. The Space Age Resurfaces, AU / W 2014
MISSION AND PHILOSOPHY:
BUILDING BRANDS
FOR A NEW BREED OF CONSUMERS
ENABLING DEVELOPMENT
CHALLENGING THE RULES
FOSTERING CREATIVITY
Diesel, owned by the OTB has a very strong mission statement for their holdings.
Diesel began in 1978 and has since evolved in into a world wide
leader in casual sportswear, once rooted in denim.
The business looks to target a contemporary consumer of
varying age, not taste. While the brand is rooted in casual
lifestyle offerings, the collections aim to offer diversification
from the high end luxury market.
The now iconic brand continues to innovate their product selection
through the allowance of creative freedom. Upon embarking on
additional product markets, the group once lead by Renzo Rosso’s
creative direction decided that it’s bradn image would be to “stand
for passion, individuality and self expression..
Aidenn Mullen / Fash503 / Trend Journal Entry 1

4. Wgsn’s feature shot for the Global Denim report AU/W 14/15
The Space Age Resurfaces, AU / W 2014
image that set forth
my research into the
Diesel collection subject
In the AU/W 14/15 collection, the Designer’s infusion of space, science
and past era spins on futuristic fashion prevailed in an exciting show.
Melbostad is known for his revival of the rock and roll “lady” and the
influence of his collection is global. The designer revealed the label for
autumn / winter that is refined, body conscious, a bit 1960’s in silhouette,
fully embellished with metals and full of varied textures.
The most intriguing portion of the show came when the “silver astronaut”
inspired looks came down the runway in multiple must have pieces.
Aidenn Mullen / Fash503 / Trend Journal Entry 1

5. The Space Age Resurfaces, AU / W 2014
AU / W 14 /15
Pre-Fall 14
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6. The Space Age Resurfaces, AU / W 2014
Diesel Black Gold Au/F 14/15 collection is a gorgeous and perhaps
a bit morbid, look into what fresh looks are trending between military, moto
and era reflection.
The particular looks donned in a silver coating can be traced back to a 1960’s
influence in the Age of Space Exploration.
One great iconic leader of the era is John Glenn, seen below.
The silver suiting of the astronauts is an example of scientific apparel innovation
by adding Mylar, a coating that has heat resistant properties.
During this era, many designers felt influenced by Futurism as it was an acceptable social
risk for science.
Anatomical influence, seen in space suit
design resurfacing in moto looks.

7. The Space Age Resurfaces, AU / W 2014
Twiggy in space age
fashion, 1966.
Several Designers have been influenced by space exploration throughout the decades.
Diesel, 2013
Aidenn Mullen / Fash503 / Trend Journal Entry 1
Andre Courreges Couture
Future - Space Age Designer

8. The Space Age Resurfaces, AU / W 2014
The designer also successfully paired the looks of the
1960’s by marrying them to the rock and roll looks
that are influential through multiple levels of retail today.
The looks attributes tend to be a drop waisted, pleated
and form fitted mini skirt or dress paired with a neckline
detail such as a collar or front placket access panel,
shown with a zipper closure at Diesel Black Gold.

9. The Space Age Resurfaces, AU / W 2014
The bottom up fashion trend can be seen here in a premium denim
line featuring silver coated, quite worn in aesthetic; products from
the market in 2012.
Zadig & Voltaire
Europe Fall 2012
Silver looks are also considered to be an ongoing trend for S/S 15,
seen here in a skirts trend update.
Antonio Berardi
Knife & box pleats
Pleated skirts have been gaining momentum
in all lengths, from mini to midi, with micro and
macro folds. Use wrap and kilt influences, silk-faille
metallics, delicate lace, leather or sweater knits for
new updates
-wgsn
Houseware trend forecasts are also
predicting a spike in silver accessories.

10. The Space Age Resurfaces, AU / W 2014
The Diesel brand is iconic by means of offering innovative fabrics in sillhouettes
that the target consumer has a ready compatibilty for. The collections under the
brand umbrella include: Diesel, Diesel Black Gold, a streetwear inspired line 55DSL,
children’s Diesel, an array of accessories and home goods to complement the wardrobe.
The most critical observation of Diesel’s Black Gold label evolution is that the designer
incrementally introduces new fabrics to early adopters season after season by showcasing
one standout fabric with in a style sillhouette with a high level of triability.
The trends for the brand are established to trickle both down and from the bottom up
through the strategic design of labels offered to the target consumer and diffusing to the
critical mass through time.
The high end label Diesel offers the innovator a glimpse of observability on the runway.
The “statement” novelty pieces allow the consumer to evaluate their percieved risk to
adoption and the economic risk is addressed via each label’s pricing strategy.
The possible barriers to innovation adoption, when focused on the space age silver looks
hitting the runway may be mostly cultural. The consumer looking to make an early purchase
such as the above would more than likely have a very low social risk, enjoyment and next
to no economic restraint for purchasing.
Challenges for the label for the futuristic trend could be related to having the correct outlets
of distribution, marketing and establishing continuous communication to the consumer after
purchase for the garment to remain relevant to his / her needs and wants.
Aidenn Mullen / Fash503 / Trend Journal Entry 1

11. The Space Age Resurfaces, AU / W 2014
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