Taj Hotel

Presented To Presented by- Mukesh Kr. Pandey Prof-Rashid Khan

CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VIEW OF HOTEL INDUSTRY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STAR RATED HOTELS 5 DELUXE & 5 : LUXURY AT HIGH PRICE , 27 % GOVT. APPROVED ROOMS FORMS 30% OF INDUSTRY BUILT OVER 18000 sq.m AREA 2 & 1 : AROUND TOURIST SPOT, PREFERRED BY DOMESTIC TOURIST 4 & 3 : FOR MIDDLE LEVEL BUSINESS EXECUTIVES / LEISURE TRAVELLERS Eg : ITC, TAJ GROUP, OBEROI GROUP, ITDC

HERITAGE CLASSIC: HOTELS CONSTRUCTED BETWEEN 1920 - 1935 HERITAGE GRAND: HOTELS CONSTRUCTED PRIOR TO 1920 HERITAGE: HOTELS CONSTRUCTED AROUND 1935 – 1950 HERITAGE HOTELS ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],BUSINESS HOTELS AIRPORT HOTELS ,[object Object],[object Object],HONEYMOON HOTELS ,[object Object],[object Object],FACILITY HOTELS

Challengeg for Hotel Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INTRODUCTION OF TAJ HOTEL ,[object Object],[object Object],[object Object]

Cont………. ,[object Object],[object Object],[object Object]

Cont………. ,[object Object],[object Object]

Cont……… ,[object Object],[object Object],[object Object]

THE TAJ GROUP OF HOTELS SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vision ,[object Object],[object Object],[object Object]

Cont……… ,[object Object],[object Object]

Global award………. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

National award ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

MARKETING MIX STRATEGY OF TAJ HOTELS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],The Taj Suite US$-175 Executive Suite US$ -125 Standard sea view double US$-75 Standard sea view single US$-75 The Taj Lady US$-90

People ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object]

THE TAJ GROUP OF HOTELS SEGMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TAJ LEISURE HOTELS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning ,[object Object],[object Object],[object Object],[object Object]

Targeting ,[object Object],[object Object],[object Object],[object Object]

Mergers and acquisitions Indian Hotels Starwood Group (W Hotel) Sydney Dec 2005 The Pierre US July 2005 Regent Hotel (renamed Taj Lands End) India September 2002

ETOP Factors Sub factor opportunity threats Neutral Neutral Law making, Tax policy, Price control, Internal Environment legal Employment law, Govt. policy economical Interest rate, Inflation, exchange rate Socio culture technological competitor

SAP analysis factors strategy strength weakness Neutral Marketing mix P 1 P 2 P 3 P 4 HR Finance Production operation system

Taj Hotel

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Taj Hotel