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Med Byte
1. “ Med-Byte” Business Presentation for Innovation Competition 2010 at EU-Russian Innovation Forum Alternative Non-invasive Diagnostic and Treatment Systems “ Home Doctor in mobile phone”
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8. Business Model Meridian Energy Ltd Europe Production Sales& Marketing Support Physicians / Therapists а nd Traditional complementary practitioners “ Home Doctor” Feed-back Distributors Internet-shops Mobile shops Drugstores “ Home Doctor” Customers : Patients, Sportsmen Marketing Advice Marketing Marketing MedByte Russia Back office R&D Feed-back New releases of “Home Doctor” $, Monthly Subscription $ “ Home Doctor” $
9. “ Home Doctor” Technology Application : Potential Consumers “ Home Doctor” Alternative Non-invasive Diagnostic and Treatment Systems “ Home Doctor” may be used in all areas of sports medicine for balancing and increasing the atlete’s energy. “ Home Doctor” can be used diagnostic of different physiological systems and internal organs It is possible to detect and correct imbalances before they become manifest as illness in the body. Areas of application are functional disorders like migraine, stomach and intestinal troubles, painful joints, hormonal disorders, psychosomatic disorders and pain and many more.” The device can be used with great success in sports, in the treatment of sexual dysfunctions like loss of libido or impotence, and in weight management.
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12. Risks Management of risks (c hoice of actions ) 1. Unexpected state regulation and medical branch. Necessity to follow all regulating norms and rules and also to receive necessary certificates and licenses. The company has already passed certification of Ministry of Health of Russia. Our former devices were certificated in the Euro union, Russia and Australia. 2. Decrease in volume of the market of medical services, reduction in demand of consumers in the market Under forecasts of analysts, despite decrease volume (for instance) of the Russian market of commercial medicine on 24 % in in 2009 owing to crisis and other phenomena, the quantity of chronic patients annually increases, and the further growth on medical services is predicted. It is necessary to define the niche, and to increase in it the share and the sales volume. 3. Poor-quality management of the company ; Low culture and professional personnel level It is necessary to employ professional managers of sales having experience in the medical market, directors for marketing, for sales, for logistics and other highly skilled experts. 4. Default of the signed contracts of outsourcing by the enterprise on which devices will be made. This risk is practically absent, as already there is a successful experience of cooperation with the given enterprise. Necessity of manufacturing of the device on the modern equipment, work realisation only qualified personnel, and also sufficient capacities are contract indispensable conditions. 5. Risk of underestimation of competitors. In connection with protection of all the results of intellectual activity by set of patents (reception of the umbellate patent is planned), and also constant carrying out of R&D, this risk is minimized.