Pp chapter 02 reading the news revised

Component 1: The source of the research and of the funding . ,[object Object],[object Object],[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Three main reasons studies are conducted: Not always easy to discover who funded research. Ask: Would funding organization have a strong preference for a particular outcome?

Component 2: The researchers who had contact with the participants. ,[object Object],[object Object],[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Example of bad method: Sending uniformed police officers door to door to survey about illegal drug use.

Component 3: The individuals or objects studied and how they were selected. ,[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc.

Component 4: The exact nature of the measurements made or questions asked. ,[object Object],[object Object],[object Object],[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Examples: How to define ‘eat breakfast’? What if just juice or if eat snack at 11 am? Question about ‘street people’ versus ‘families with no home’ might yield different responses.

Component 5: The setting in which the measurements were taken. ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],Examples:

Component 6: Differences in the groups being compared, in addition to the factor of interest. ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Example: Smoking marijuana and academic performance

Component 7: The extent or size of any claimed effects or differences. ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Example: Aspirin and Heart Attacks

“ Study Shows Psychology Majors Are Smarter Than Chemistry Majors” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],[object Object]

“ Study Shows Psychology Majors Are Smarter Than Chemistry Majors” ,[object Object],[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object]

“ Study Shows Psychology Majors Are Smarter Than Chemistry Majors” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],Reported: ,[object Object],[object Object],Not Reported:

“ Per Capita Income of U.S. Shrinks Relative to Other Countries” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Component 2: The researchers who had contact with the participants. ,[object Object]

“ Per Capita Income of U.S. Shrinks Relative to Other Countries” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],Component 4: The exact nature of the measurements made or questions asked.

“ Researchers Find Drug to Cure Excessive Barking in Dogs” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Component 2: The researchers who had contact with the participants. ,[object Object],[object Object]

[object Object],“ Researchers Find Drug to Cure Excessive Barking in Dogs” Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],[object Object]

“ Researchers Find Drug to Cure Excessive Barking in Dogs” Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Component 4: The exact nature of the measurements made or questions asked. ,[object Object],[object Object],Component 5: The setting in which the measurements were taken.

“ Researchers Find Drug to Cure Excessive Barking in Dogs” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Component 6: Differences in the groups being compared, in addition to the factor of interest. ,[object Object]

“ Survey Finds Most Women Unhappy in Their Choice of Husbands” ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study 2.1: Who Suffers from Hangovers? ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Source: News Story 2 in Appendix, Original Source 2 on CD ,[object Object],Component 2: The researchers who had contact with the participants. ,[object Object],[object Object]

Case Study 2.1: Who Suffers from Hangovers? ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],Component 4: The exact nature of the measurements made or questions asked.

Case Study 2.1: Who Suffers from Hangovers? Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],Component 5: The setting in which the measurements were taken. ,[object Object],[object Object],Component 6: Differences in the groups being compared, in addition to the factor of interest.

2.5 Planning Your Own Study: Defining The Components in Advance ,[object Object],[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Can’t record/summarize prices for all items, so must sample.

Which market has best prices? ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],Component 2: The researchers who had contact with the participants. ,[object Object]

Which market has best prices? ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],[object Object],[object Object],Component 4: The exact nature of the measurements made or questions asked.

Which market has best prices? ,[object Object],Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. ,[object Object],Component 5: The setting in which the measurements were taken. ,[object Object],[object Object],Component 6: Differences in the groups being compared, in addition to the factor of interest. ,[object Object]

Case Study 2.2: Brooks Shoes Brings Flawed Study to Court Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Source: Gastwith, 1988, pp. 517-520. 1981: Brooks sued Suave for making shoes using a ‘V’ design used in Brooks shoes. Brooks surveyed 121 people at track meets. ,[object Object],[object Object]

Case Study 2.2: Brooks Shoes Brings Flawed Study to Court Copyright ©2005 Brooks/Cole, a division of Thomson Learning, Inc. Flaws in Brooks Survey: ,[object Object],[object Object],[object Object],[object Object],Suave Survey: ,[object Object],[object Object],Court: Brooks could not claim legal rights to ‘V’ design.

Pp chapter 02 reading the news revised

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