Comparison of vacation ownership amenities with hotel and resort amenities

1. MUHAMED ALI
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2.  A timeshare is a form of ownership or right to the use
of a property, or the term used to describe such
properties.
 These properties are typically resort condominium
units, in which multiple parties hold rights to use the
property, and each sharer is allotted a period of time
(typically one week, and almost always the same time
every year) in which they may use the property.
 Units may be on a part-ownership or lease/"right to
use" basis, in which the sharer holds no claim to
ownership of the property

3.  Timesharing = the act of sharing vacation time at a
luxurious resort facility
 Timeshare consumer purchases the right to occupy a
vacation-type home/unit for a set period of weeks
 Home-type unit but no day to day maintenance usually
associated with home ownership
 Resort offers high quality recreational and leisure services

4.  Under a vacation ownership plan you agree to one
time purchase price and an annual maintenance fee &
become a member in it.
Vacation ownership purchaser s own their
accommodation time and purchase the right to use it
for a specified number of years.
Some of these operate on a " points " system where you
can book vacations in different location.
Multiple investors hold right to the property, being
allotted a period of in which they may use it.

5.  The notion of the term "time-share" was originally
created in Europe in the 1960s.
 Hapimag, a ski resort developer in the French Alps,
was experiencing trouble finding customers for his
high priced resort
 He marketed his resort by encouraging guests to "stop
renting a room" and, instead, "buy the hotel". Success
followed and the concept of partial ownership was
embraced by developers worldwide,

6.  Due to the promise of exchange, these units, called
"vacation ownership" by the industry, often sell
regardless of their deeded
 If one is in Hawaii or Southern California it will
exchange extremely well; however, those areas are
some of the most expensive in the world, subject to
demand typical of a highly trafficked vacation area.
 The vast majority of inventory flows briskly through
two international exchange companies:
 RCI (Resorts Condominium International) and
Interval International

7.  In India the concept arrived quite late
 The time she concept in India was introduced by
Dalmia resort in 1985

8. Owners can Use their usage timeshare:
 Rent out their owned usage
 Give it as a gift
 Donate it to a charity
 Exchange internally within the same resort or resort
group
 Exchange externally into thousands of other resorts
 Sell it either through traditional advertising, online
advertising or by using a licensed broker

9.  Amenities define a hotel or resort. The selection or
offering of amenities at a resort is a competitive tool,
helping properties to differentiate themselves against
their competition
 Vallen and Vallen (2005) define amenities as ‘ any
extra product or service found in the hotel: a
swimming pool, concierge desk, health spa, and so on ’
.

10.  Dr Betsy Bender Sringam
 A study on comparison of vacation ownership
amenities with hotel and resort amenities
 The study evaluated ‘VO’ resorts at North and South
Carolina & compared with the amenities of the hotel
through out the USA & resort hotels in USA

11. Timeshare and vacation ownership resort amenities
Amenity Percentage of
resorts (%)
24 hour Front desk 42
Concierge 42
Newspaper delivery
to door
20
Laundry and dry
cleaning service
47
Covered parking 36
Movie theatre 4
Live entertainment 22
On site DVD rentals 38
Game room 47
Video game
equipment
18
Amenity Percentage of
resorts
Internet access in
units
46
Is there a fee for
use?*
28
Owner use
computer in unit
13
Is there a fee for
use?*
57
Business resource
room with
Computer
31
Convenience store 40
Poolside food and
beverage service
35
Alcohol service** 68
Table service 24

12. Amenity ‘VO’(%) All hotels All resorts
Concierge 42 24 58
Newspapers
delivered to door
20 83 76
Laundry and dry
cleaning service
47 75 68
Staffed health spa 31 11 34
Gyms or exercise
rooms
55 75 69
In room exercise
equipment
18 10 9
Indoor swimming
pool
55 42 21
Outdoor swimming
pool
82 49 87
Golf course 35 3 11
Day care center 13 9 26

13. Cont…
Amenity ‘VO’(%) All hotels All resorts
Children’s activities 62 17 39
Live entertainment 22 14 35
Internet access in
units
46 89 82
Fee for internet 28 18 36
Business resource
room
31 59 52
Plasma/fl at
television’s
9 12 19
DVD player in unit 76 12 23
Video game
equipment
35 39 41
Food and beverage
outlet
64 NA 62

14.  Guest/Owner Characteristics
In terms of activities, skiing, golf,
sightseeing and beach/waterfront activities
are more important to timeshare owners
while entertainment, shopping and dining
are more important to hotel guests.

15.  50% of the VO offered full services
 42% VO operated front desc 24 hours
 42% offered concierge service
 Almost all VO having swimming pool
 82% having Out door pools ,54% indoor pools
 54% having Gym facilities
 Providing golf course than hotels

16. VO Providing more amenities in the areas of
recreational and fitness such as:
• Swimming pool, Excise room, Health spa
• Gym, tennis courts, Golf courses, Fishing
• Play ground, children activities

17.  Onsite children activities
 50 % have play grounds
 Day care centers, Hotels also providing
 46 % VO Internet facility
 89 % Hotels
 82% Resorts

18.  Hotels and resorts were likely offer services demanded
for business traveler than VO
 Hotels & resorts have a mixture of leisure and business
travelers
 VO usage is almost exclusively leisure travel
 VO provides recreational amenities than hotels
 The amenity offering vary between VO, and place to
place

19. Major brands now involved in timeshare
internationally include
 Hilton
 Hyatt
 Four Seasons
 Sheraton
 Ramada
 De Vere.

20. Timeshare in India

21. Mahindra Holidays & Resorts India
 Goa
 Varca Beach
 Emerald Palm
 Gujarat
 Gir
 Rajasthan
 Jaisalmer
 Navalgarh
 Udaipur
 Kumbhalgarh
 Maharashtra
 Tungi
 Mahabaleshwar
 Himachal Pradesh
 Dharamshala
 Manali
 Shimla
 Kandaghat
 Uttarakhand
 Binsar Villa
 Binsar Valley
 Corbett
 Mussoorie
 Naukuchiatal
 Kanatal

22.  Karnataka
 Coorg
 Virajpet
 Kerala
 Ashtamudi
 Cherai
 Kumarakom
 Munnar
 Poovar
 Thekkady
 Tamil Nadu
 Ooty
 Kodaikanal
 Puducherry
 Yercaud
 Masinagudi
 Swami Malai
 Gangtok

23.  Sterling Holidays
 Resortss
 Sterling Holidays Ooty - Fern Hill
 Sterling Holidays Ooty - Elk Hill
 Sterling Holidays Kodai - By The Lake
 Sterling Holidays Kodai - Valley View
 Sterling Holidays Munnar - Terrace Greens

24.  Sterling Holidays Yercaud - Rock Perch
 Sterling Holidays Puri - Golden Sands
 Sterling Holidays Darjeeling - Silver Oaks
 Sterling Holidays Mussoorie - Pine Hill
 Sterling Holidays Manali - White Mist
 Sterling Holidays Thekkady - Woods n’ Spice
 Sterling Holidays Karwar - Emerald Bay
 Sterling Holidays Goa - Villagio Inn
 Sterling Holidays Gangtok - Delisso Abode
 Sterling Holidays Yelagiri - MariGold Ridge
 Sterling Holidays Lonavala - Under the Over
 Sterling Holidays Goa - Club Estadia
 Sterling Holidays Corbet - The Riverview Retreat
 Sterling Holidays Dharamsala - The Sanctuary