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新平台式思考讀書會-第五章
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新平台式思考讀書會-第五章
1.
第五章 鐵則1-3
2.
技術散播者 1.technology evangelist -贏得early adoptor -發揮網路效應 -成為技術標準
3.
2.IBM vs AppleII
4.
重視對方期望與需求更甚於自己主張 1.單價:電子錢幣的結算可以換得點數 2.光顧人數:共同舉辦促銷 3.光顧頻率:藉由手機簡訊會員化來提供好康情 報 4.建立基金支援有意願購買手機錢包讀寫器 、聯合信用卡公司
5.
6.
7.
give give give
& take
8.
ref https://www.leanstartupmachine. com/validationboard/ http://www.businessinsider. com/how-apple-really-lost-its-lead- in-the-80s-2012-12
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