The document discusses crowdfunding for mobile projects. It defines crowdfunding and provides crowdfunding statistics. It outlines benefits of crowdfunding including funding, validating ideas through proof of concept, gaining collaboration and feedback, marketing and building a community, and generating publicity. The document discusses challenges but also opportunities of using crowdfunding for mobile apps and hardware. It emphasizes finding an emotional story and passionate community to achieve crowdfunding success.

1. An Overview of
Crowdfunding for mobile
Wavefront - Grow your wireless business conference
by Heri Rakotomalala
@seedingfactory
mercredi 11 décembre 13

2. StartupStache is a initiative started by the startup community
to help bring awareness to prostate cancer.
With iNovia Capital, unlok.me, Trendr, Real Ventures, FF, etc.
Link : startupstache.com
@seedingfactory
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3. Heri Rakotomalala
heri@seedingfactory.com
Twitter: @heri
Bruno Rakotozafy
bruno@seedingfactory.com
Twitter: @brurakoto
@seedingfactory
mercredi 11 décembre 13

4. @seedingfactory
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5. Summary
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Definition crowdfunding
Crowdfunding numbers
More than just funding : crowdfunding benefits
Crowdfunding for mobile
@seedingfactory
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6. crowd·fund·ing
kroudˌfəәndiNG/
noun
ˈ
the practice of funding a project or venture by
raising many small amounts of money from a large
number of people, typically via the Internet.
@seedingfactory
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7. @seedingfactory
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8. Crowdfunding
the Statue of Liberty
pedestal
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Joseph Pullitzer
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9. @seedingfactory
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10. Did you know?
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44% success rate on Kickstarter
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$5.1 billions in 2013 ; 81% year over year increase
56% of contributions come from Facebook
11,498 successfully funded music projects
Average: $5000 raised
18 video games projects raised more than $1million
on Kickstarter
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11. Montréal, Canada
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Indiegogo & Kickstarter expanded to Canada
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Others in Montreal mobile tech 2013:
Hexoskin, Snoobe, Fabule etc.
Equity crowdfunding is NOT legal in Canada
Montreal: Neptune Pine raising > $450k for
their Android smartwatch
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12. Benefits of crowdfunding
1. Funding
2. Proof of concept
3. Collaboratiojn
4. Marketing
5. PR
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13. 2 - Proof of Concept
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14. • Check if your assumptions were correct.
• First step to convince more partners later on.
• Assessing the audience size and popularity
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15. Pressy - the Android Button
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16. ➡ Take away : Not sure about an idea? Use
crowdfunding to validate it
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17. 3 - Collaboration
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18. • Find fans, ambassadors, partners looking to
work with you and work on valuable
connexions.
• Let you adapt the product/service/concept in
real time.
• Get early feedback
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19. Snoobe : iOS version
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20. ➡ Take away : Use crowdfunding to get valuable
feedback and guide your product design
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21. 4 - Marketing
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22. • Every contributor becomes an evangelist
• Good to build a community around your
project.
• You’ll gain highly valuable knowledge about
how to market your product/service/project
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23. Vandal Games
From 300k to 500k players in 1 month
Biggest and most efficient market acquisition technique for the video game studio
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24. ➡ Take away : use crowdfunding to market your
product
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25. 5 - PR
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26. • Replace a product/project launch
• The innovative and dramatic aspect of
crowdfunding will help you get more press
coverage
• Social networks help multiply the outreach
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27. @seedingfactory
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28. @seedingfactory
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29. ➡ Take away : use crowdfunding to get bloggers &
journalists write and buzz about what you do
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30. 1 - Funding
2 - Proof of concept
3 - Collaboration
4 - Marketing
5 - PR
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31. Applying it to mobile
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32. A few criterias of success
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A compelling, unique, creative concept with emotional
impact, with a price
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Backers motivation : acknowledgment, a tangible
product, or an experience
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Multipliers : a video (+120%), a solid community base
(546 followers), a well-crafted promotion campaign (min
100 pitched bloggers and journalists)
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Kickstarter (44% success rate) vs Indiegogo and others
(only 9%)
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33. Challenges
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Most mobile apps are free : impossible to crowdfund
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Important : Mobile hardware is easy to crowdfund
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Kickstarter’s editorial team blocks social network,
ecommerce and pure software projects
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There’s little to no emotional stories in mobile
Find a way to appeal to the KS community!
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34. •
In 2013, we’ve reached a point where with a
simple app, you can get fans throughout the
world, fund your idea, get support, simply
through online channels.You don’t have to
own a newspaper anymore.
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Passion, story-telling and authenticity are key
Crowdfunding is hard and time-intensive.
Benefits outweigh challenges though. Make it
work for you!
@seedingfactory
mercredi 11 décembre 13

35. Heri Rakotomalala
heri@seedingfactory.com
Twitter: @heri
Bruno Rakotozafy
bruno@seedingfactory.com
Twitter: @brurakoto
@seedingfactory
mercredi 11 décembre 13