This document describes a business idea for two Italian restaurants called Arancina Westbourne Grove and Arancina Notting Hill in London. It provides details on the food styles, services offered, target customer demographics and behaviors, as well as an internal and external analysis. The target market is young independent workers and university students ages 23-35 years old. Marketing efforts will focus on promotions, events and social media to build loyalty among customers.
2. BUSINESS IDEA
BUSINESS IDEA
Category: Restaurant
Arancina WB
Arancina NH
Food Styles: Italian
Specialities:
Breakfast
Lunch
Dinner
Coffee
Drinks
Attire:
Casual
Services :
Takes bookings
Walk-ins welcome
Good for groups or parties
Good for children
Takeaway
Catering
Outdoor seating
Public transport:
QUEENSWAY STATION (central line)
BAYSWATER STATION (circle and
district line)
ROYAL OAK STATION (hammersmith &
city line, circle line)
3. • 75% customers: Residents
Workers
• 35% Lunch Break (Mon. – Fri)
• 50% Dinner (the consumer spends more money
per person but more time at the table)
• APP: > Arancina Notting Hill
• Covers: 38-40
ARANCINA WESTBOURNE GROVE
4. Arancina Notting Hill
• 60% tourists
• 75% Take Away
Pizza on the go
Arancini
• Triplicate the N° of bills/ Arancina WBG
• 28 Covers
ARANCINA NOTTING HILL
10. 1. How long they stay: WBG > NH (take away)
1. When: expecially lunch and dinner time
2. Target: university students and young
independent workers, 23/35 years age.
3. Socials: Facebook, Twitter, Instagram.
CONSUMER BEHAVIOUR
15. The customer• Promotions (lunch + photo) slice arancina+soft
drink
• Events: really important for the engagement
(LOYALTY)(show the event on fb, events:
• aperitifs
• all you can eat
• food challenges
• Prices: We have increased price 4 times.
• When? Usually when the level of general sales
increases(8-14%)
THE CUSTOMER