The document discusses how integrating sales, operations, and financial planning can help companies improve revenue and performance during economic volatility. It finds that the best-in-class companies are twice as likely to create profit-optimized plans and focus more holistically on supply, demand, and finance. While many companies still focus primarily on demand forecasting and inventory management, best-in-class firms evaluate scenarios, respond quickly to changes, and express plans in terms of revenue and margins. The document also notes that finance organizations see revenue improvement as a key priority and are increasingly involved in integrated planning through S&OP, though greater engagement is still needed.